Light truck Audience in United States

Light truck logo

Light truck has an estimated audience of 6,175,265 people in United States. 33.1% are female, 66.9% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Wow! Wow! Wubbzy!, Israel, Northrop Grumman, Notre Dame Fighting Irish football, Acoustic music.

The average Light truck fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wow! Wow! Wubbzy!, Israel, Northrop Grumman, with strongest over-indexing on Wow! Wow! Wubbzy! (32.44× the country average). Demographically, the Light truck audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Light truck fans

Demographic split for Light truck audience in United States
MetricValue
Female33.1%
Male66.9%
Average age45.2
Estimated audience size6,175,265

Audience persona

The typical Light truck fan in United States is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Wow! Wow! Wubbzy!.

Top regions in United States

Top regions ranked by reach for Light truck in United States
RegionReachAffinity
California649,1930.96×
Texas482,3530.91×
Florida295,2250.71×
New York290,7510.84×
Michigan243,4561.51×
Pennsylvania197,4350.95×
Georgia172,3180.91×
Illinois157,0340.76×
North Carolina153,6810.83×
Ohio146,4030.77×
Virginia142,5700.95×
Washington122,2940.99×
New Jersey111,4020.71×
Maryland108,6541.02×
Arizona106,2920.84×
Wisconsin100,4881.08×
Tennessee92,8550.75×
Colorado92,1740.95×
Missouri90,4710.91×
Massachusetts90,3180.74×
Indiana88,0270.78×
Oregon87,5371.24×
Minnesota78,0070.88×
Kentucky72,5000.94×
South Carolina70,0650.75×
Oklahoma69,5741.01×
Louisiana64,9190.82×
Alabama62,3790.72×
Arkansas56,4961.11×
Mississippi54,1721.06×
Utah48,8500.88×
Nevada48,2230.81×
Kansas44,9000.92×
Connecticut43,8610.71×
Hawaii41,1661.55×
Iowa40,9200.8×
Nebraska32,9461.06×
Idaho26,9340.87×
New Mexico26,5310.86×
West Virginia23,3330.81×
Alaska23,2851.76×
New Hampshire20,8280.86×
Montana20,2981.18×
South Dakota20,0351.4×
Washington, District of Columbia20,0071.08×
North Dakota19,5071.54×
Wyoming18,8752.06×
Rhode Island18,5650.94×
Maine18,5530.84×
Vermont18,2591.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Light truck audience
BrandAffinityCategory
Wow! Wow! Wubbzy!32.44×Movies & TV
Israel3.78×Travel & Leisure
Northrop Grumman8.32×Business & Career
Notre Dame Fighting Irish football5.33×Sports
Acoustic music4.56×Music & Radio
Minnesota1.64×Travel & Leisure
Naperville, Illinois7.14×Travel & Leisure
N1 road (South Africa)3.04×Travel & Leisure
Iwin28.01×Games
3D printing1.74×Technology & Electronics
Jack Skellington4.9×Movies & TV
Indiana University – Purdue University Indianapolis12.19×Business & Career
Wikia2.21×Internet & Social Media
Jeep Wagoneer3.41×Cars & Mobility
Racing1.56×Cars & Mobility
Monogram2.26×Home & Garden
Electrolyte2.75×Health
Naomi Scott3.4×Movies & TV
Diane Sawyer5.1×Movies & TV
Eden Lake4.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Light truck audience
TraitClusterScore
Need for SecurityCONSERVATISM1.68
Risk AppetiteTHRILL1.5
Quality AwarenessPREMIUM1.42
DIY MentalityTHRILL1.4
PatriotismCONSERVATISM1.38
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Light truck
CountryShare
United States55.6%
Canada5.8%
Australia4.6%

See Light truck audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Light truck have in United States?

Light truck has an estimated audience of 6,175,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Light truck fans?

33.1% of Light truck fans are female, 66.9% are male, with an average age of 45.2 years.

Which brands do Light truck fans like most?

Light truck fans show strongest brand affinity for Wow! Wow! Wubbzy! (32.44×), Israel (3.78×), and Northrop Grumman (8.32×) over the country average.

Where do Light truck fans live in United States?

Light truck fans in United States are most concentrated in California (reach 649,193), Texas (reach 482,353), and Florida (reach 295,225). These three regions account for the largest share of the active audience.

What other brands do Light truck fans also like?

Beyond Light truck itself, the audience over-indexes on Israel (3.78×), Northrop Grumman (8.32×), Notre Dame Fighting Irish football (5.33×), and Acoustic music (4.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Light truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.