Rascasse Audience Intelligence

Light truck Audience in United States

A data profile of the people who buy, follow and care about Light truck in United States — modelled from more than twelve digital signal sources. Light truck has an estimated audience of 6,175,265 people in United States.

#3303among Topic in United States#226in Cars & Mobility

The average Light truck fan in United States is 45.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Car club, Discount Tire, Ice Hockey World Championships, with strongest over-indexing on Car club (20× the country average).

Demographically, the Light truck audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Light truck fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Car club.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Light truck profile in United States.

Audience size
6.2M
in United States
Gender
33.1%♀
66.9% male
Age
45.2
average years
Country rank
#5591
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Light truck fans

33.1% are female, 66.9% are male, average age 45.2.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Light truck audience in United States
MetricValue
Female33.1%
Male66.9%
Average age45.2
Estimated audience size6,175,265
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Light truck audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Light truck audience comes from United States.

Worldwide audience distribution share by country for Light truck
CountryShare
United States55.5%
Canada5.8%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Light truck audience in United States is strongest.

Fig. 05

Top regions by affinity

Light truck fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K1.55×
02Alaska~20K1.23×
03Vermont~10K1.18×
04Hawaii~30K1.11×
05Oregon~80K1.09×
06Montana~20K1.08×
07North Dakota~10K1.07×
08Wisconsin~100K1.05×
09South Dakota~10K1.05×
10Delaware~20K1.03×
11Mississippi~50K1.02×
12Rhode Island~20K1.02×
13Washington, District of Columbia~20K1.02×
14Maryland~100K1.01×
15Arkansas~50K1.01×
16Nebraska~30K1.01×
17Maine~20K1.01×
18Oklahoma~70K1.00×
19West Virginia~30K1.00×
20New Mexico~30K0.99×
21New Hampshire~20K0.99×
22Kansas~50K0.98×
23Idaho~30K0.98×
24Kentucky~80K0.97×
25Washington~100K0.95×
26Utah~50K0.95×
27Iowa~50K0.94×
28Texas~500K0.93×
29Virginia~100K0.93×
30South Carolina~90K0.93×
31Louisiana~70K0.93×
32Connecticut~60K0.93×
33Missouri~90K0.92×
34Nevada~60K0.92×
35Arizona~100K0.91×
36Colorado~90K0.91×
37Minnesota~80K0.91×
38Pennsylvania~200K0.90×
39Indiana~100K0.90×
40Alabama~80K0.90×
41California~600K0.89×
42Georgia~200K0.89×
43Tennessee~100K0.88×
44New York~300K0.86×
45North Carolina~200K0.86×
46Massachusetts~100K0.84×
47Ohio~200K0.83×
48Illinois~200K0.82×
49New Jersey~100K0.81×
50Florida~300K0.75×
Fig. 06

Affinity by region

Affinity by region — Light truck, United States
0.75×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Light truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Light truck audience
#·InterestCategoryAffinity×
01Car clubCars & Mobility20.00×
02PeugeotCars & Mobility20.00×
03Škoda AutoCars & Mobility20.00×
04CitroënCars & Mobility20.00×
05Chip tuningCars & Mobility20.00×
06Ice Hockey World ChampionshipsSports16.89×
07Mercedes-AMGCars & Mobility12.65×
08Rim (wheel)Cars & Mobility10.66×
09Discount TireShopping8.73×
10Aston MartinCars & Mobility8.35×
11VolvoCars & Mobility8.20×
12MazdaCars & Mobility7.95×
13Compact carCars & Mobility6.04×
14Automobile repair shopCars & Mobility5.81×
15CarGurusCars & Mobility5.58×
16HondaCars & Mobility5.36×
17Lawn mowerHome & Garden4.70×
18Dump truckCars & Mobility4.54×
19Used carCars & Mobility2.94×
20SupermanMovies & TV2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Light truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Light truck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Need for SecurityCONSERVATISM2.13×
Risk AppetiteTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Light truck audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Light truck have in United States?

Light truck has an estimated audience of 6,175,265 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Light truck fans?

33.1% of Light truck fans are female, 66.9% are male, with an average age of 45.2 years.

03

Which brands do Light truck fans like most?

Light truck fans show strongest brand affinity for Car club (20×), Discount Tire (8.73×), and Ice Hockey World Championships (16.89×) over the country average.

04

Where do Light truck fans live in United States?

Light truck fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Light truck fans also like?

Beyond Light truck itself, the audience over-indexes on Discount Tire (8.73×), Ice Hockey World Championships (16.89×), Peugeot (20×), and Škoda Auto (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Light truck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Light truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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