Arai Helmet Audience in United States

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Arai Helmet has an estimated audience of 369,410 people in United States. 22.7% are female, 77.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Motorcycle trials, Shoei, Husqvarna, HJC Helmets, Motorcycle speedway.

The average Arai Helmet fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motorcycle trials, Shoei, Husqvarna, with strongest over-indexing on Motorcycle trials (32.57× the country average). Demographically, the Arai Helmet audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Arai Helmet fans

Demographic split for Arai Helmet audience in United States
MetricValue
Female22.7%
Male77.3%
Average age41.4
Estimated audience size369,410

Audience persona

The typical Arai Helmet fan in United States is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Motorcycle trials.

Top regions in United States

Top regions ranked by reach for Arai Helmet in United States
RegionReachAffinity
California58,2821.43×
Texas29,5570.93×
Florida25,9161.04×
New York15,7180.76×
North Carolina11,1981.01×
Pennsylvania11,0530.89×
Washington10,7781.45×
Georgia10,6070.93×
Arizona9,6311.28×
Colorado9,5791.65×
Ohio9,5490.84×
Illinois9,4290.77×
Virginia8,8060.98×
Tennessee8,2401.11×
New Jersey7,8760.84×
Michigan7,6170.79×
Indiana6,5430.97×
Massachusetts6,0560.83×
Oregon5,9671.41×
Wisconsin5,7211.03×
Missouri5,3510.9×
Nevada4,9341.38×
South Carolina4,7620.86×
Alabama4,5470.88×
Maryland4,3860.69×
Oklahoma3,9150.95×
Kentucky3,9120.84×
Utah3,8081.15×
Minnesota3,7580.71×
Hawaii3,6352.29×
Connecticut3,2270.87×
Louisiana3,0510.64×
Arkansas2,7250.9×
New Hampshire2,4991.72×
Idaho2,3391.26×
Iowa2,2580.74×
Kansas2,2470.77×
Mississippi1,7680.58×
New Mexico1,6420.89×
West Virginia1,5170.88×
Nebraska1,4780.8×
Montana1,2201.19×
Maine1,1260.85×
Alaska1,0141.28×
South Dakota9341.09×
Rhode Island8650.74×
Delaware7240.71×
Vermont7171.1×
Wyoming6481.18×
Washington, District of Columbia5590.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arai Helmet audience
BrandAffinityCategory
Motorcycle trials32.57×Sports
Shoei84.01×Cars & Mobility
Husqvarna33.17×Home & Garden
HJC Helmets101.22×Cars & Mobility
Motorcycle speedway21.77×Cars & Mobility
Motorcycle News47.76×Cars & Mobility
Bicycle Thieves74.58×Movies & TV
Cellular (film)33.89×Movies & TV
Super Bikes!57.02×Movies & TV
Sharks7.87×Music & Radio
Great Depression8.33×Politics & Society
Merry Maids29.87×Home & Garden
Marc Márquez35.32×Sports
Harley-Davidson Street18.98×
Frank Zane39.26×Sports
Alpinestars20.29×Cars & Mobility
Insônia9.2×Travel & Leisure
Yahoo!ショッピング2.82×
Shark (helmet manufacturer)41.48×Pets & Animals
Dainese24.27×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arai Helmet audience
TraitClusterScore
Need for SecurityCONSERVATISM2.24
Luxury OrientationPREMIUM2.01
PatriotismCONSERVATISM1.92
Family OrientationCONSERVATISM1.62
Risk AppetiteTHRILL1.42
Early Adopter MentalityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Arai Helmet
CountryShare
United States17.8%
Japan7.8%
China7.5%

See Arai Helmet audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Arai Helmet have in United States?

Arai Helmet has an estimated audience of 369,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Arai Helmet fans?

22.7% of Arai Helmet fans are female, 77.3% are male, with an average age of 41.4 years.

Which brands do Arai Helmet fans like most?

Arai Helmet fans show strongest brand affinity for Motorcycle trials (32.57×), Shoei (84.01×), and Husqvarna (33.17×) over the country average.

Where do Arai Helmet fans live in United States?

Arai Helmet fans in United States are most concentrated in California (reach 58,282), Texas (reach 29,557), and Florida (reach 25,916). These three regions account for the largest share of the active audience.

What other brands do Arai Helmet fans also like?

Beyond Arai Helmet itself, the audience over-indexes on Shoei (84.01×), Husqvarna (33.17×), HJC Helmets (101.22×), and Motorcycle speedway (21.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arai Helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.