Rascasse Audience Intelligence

Arai Helmet Target Market in United States

A data profile of the people who buy, follow and care about Arai Helmet in United States — modelled from more than twelve digital signal sources. Arai Helmet has an estimated audience of 367,513 people in United States.

#21among Motorcycles in United States#4491among Brand in United States#1178in Cars & Mobility

The average Arai Helmet fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle trials, Shoei, Husqvarna, with strongest over-indexing on Motorcycle trials (32.57× the country average).

Demographically, the Arai Helmet audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arai Helmet fan in United States is more male, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Motorcycle trials.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arai Helmet profile in United States.

Audience size
368K
in United States
Gender
22.7%♀
77.3% male
Age
41.4
average years
Country rank
#43489
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arai Helmet

22.7% are female, 77.3% are male, average age 41.4.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Arai Helmet audience in United States
MetricValue
Female22.7%
Male77.3%
Average age41.4
Estimated audience size367,513
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Arai Helmet audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Arai Helmet audience comes from United States.

Worldwide audience distribution share by country for Arai Helmet
CountryShare
United States17.3%
Japan7.6%
China7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arai Helmet audience in United States is strongest.

Fig. 05

Top regions by affinity

Arai Helmet customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.92×
02New Hampshire~2K1.53×
03Colorado~9K1.52×
04Washington~10K1.34×
05California~50K1.32×
06Oregon~5K1.29×
07Nevada~5K1.28×
08Alaska<1K1.24×
09Idaho~2K1.23×
10Montana~1K1.22×
11Arizona~9K1.17×
12Utah~4K1.17×
13South Dakota<1K1.17×
14Vermont<1K1.15×
15Tennessee~8K1.06×
16West Virginia~2K1.04×
17Wisconsin~6K1.00×
18Oklahoma~4K1.00×
19New Mexico~2K0.99×
20Florida~20K0.98×
21Maine~1K0.97×
22North Carolina~10K0.95×
23Virginia~8K0.94×
24Indiana~6K0.94×
25North Dakota<1K0.94×
26Missouri~5K0.91×
27Alabama~5K0.91×
28Arkansas~3K0.91×
29Connecticut~3K0.90×
30Georgia~10K0.89×
31Kentucky~4K0.89×
32Pennsylvania~10K0.88×
33Texas~30K0.87×
34Nebraska~2K0.87×
35Kansas~2K0.85×
36Ohio~10K0.84×
37Rhode Island<1K0.84×
38South Carolina~5K0.83×
39Delaware<1K0.83×
40Massachusetts~6K0.82×
41Iowa~3K0.82×
42Michigan~8K0.80×
43New Jersey~7K0.79×
44Louisiana~4K0.76×
45Illinois~9K0.75×
46Mississippi~2K0.75×
47Minnesota~4K0.74×
48New York~20K0.73×
49Maryland~5K0.72×
50Washington, District of Columbia<1K0.69×
Fig. 06

Affinity by region

Affinity by region — Arai Helmet, United States
0.69×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arai Helmet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arai Helmet audience
#·InterestCategoryAffinity×
01HJC HelmetsCars & Mobility101.22×
02ShoeiCars & Mobility84.01×
03Bicycle ThievesMovies & TV74.58×
04Super Bikes!Movies & TV57.02×
05Mobile Suit Gundam 00Movies & TV50.94×
06Mobile Suit Gundam SEEDMovies & TV50.81×
07Motorcycle NewsCars & Mobility47.76×
08Shark (helmet manufacturer)Pets & Animals41.48×
09Frank ZaneSports39.26×
10Marc MárquezSports35.32×
11Cellular (film)Movies & TV33.89×
12HusqvarnaHome & Garden33.17×
13Motorcycle trialsSports32.57×
14Merry MaidsHome & Garden29.87×
15Motorcycle speedwayCars & Mobility21.77×
16AlpinestarsCars & Mobility20.29×
17Harley-Davidson StreetPOI18.98×
18InsôniaTravel & Leisure9.20×
19Great DepressionPolitics & Society8.33×
20SharksMusic & Radio7.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arai Helmet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arai Helmet audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.44×
Risk AppetiteTHRILL1.41×
Pet OwnershipJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arai Helmet audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.84×
TraditionCONSERVATISM0.90×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Arai Helmet's target market in United States?

Arai Helmet's target market in United States covers an estimated 367,513 people, concentrated in California and Texas.

02

What is the gender split and age of Arai Helmet customers?

22.7% of the Arai Helmet audience are female, 77.3% are male, with an average age of 41.4 years.

03

Which brands do Arai Helmet fans like most?

Arai Helmet fans show strongest brand affinity for Motorcycle trials (32.57×), Shoei (84.01×), and Husqvarna (33.17×) over the country average.

04

Where do Arai Helmet fans live in United States?

Arai Helmet fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Arai Helmet fans also like?

Beyond Arai Helmet itself, the audience over-indexes on Shoei (84.01×), Husqvarna (33.17×), HJC Helmets (101.22×), and Motorcycle speedway (21.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Arai Helmet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arai Helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →