Rascasse Audience Intelligence

Motorcycle News Audience in United States

A data profile of the people who buy, follow and care about Motorcycle News in United States — modelled from more than twelve digital signal sources. Motorcycle News has an estimated audience of 393,956 people in United States.

#1354among Website / Newspaper / Magazine in United States#1147in Cars & Mobility

The average Motorcycle News fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Obsessed (2009 film), Motorcycle helmet, Cruiser (motorcycle), with strongest over-indexing on Obsessed (2009 film) (20× the country average).

Demographically, the Motorcycle News audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycle News fan in United States is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Obsessed (2009 film).

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle News profile in United States.

Audience size
394K
in United States
Gender
40.7%♀
59.3% male
Age
34.6
average years
Country rank
#41952
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Motorcycle News

40.7% are female, 59.3% are male, average age 34.6.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Motorcycle News audience in United States
MetricValue
Female40.7%
Male59.3%
Average age34.6
Estimated audience size393,956
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Motorcycle News audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Motorcycle News audience comes from United States.

Worldwide audience distribution share by country for Motorcycle News
CountryShare
United States30.5%
United Kingdom20.9%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle News audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycle News fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~5K3.52×
02Iowa~9K2.62×
03Delaware~2K1.53×
04Arkansas~5K1.46×
05North Dakota~1K1.29×
06Wisconsin~7K1.26×
07Vermont<1K1.26×
08Minnesota~7K1.15×
09Washington~9K1.14×
10Oregon~5K1.12×
11Alaska<1K1.09×
12New Mexico~2K1.08×
13Oklahoma~5K1.03×
14Montana~1K1.03×
15South Dakota<1K1.03×
16Pennsylvania~10K1.02×
17Colorado~6K1.02×
18Arizona~8K0.98×
19California~40K0.95×
20Tennessee~8K0.95×
21West Virginia~2K0.95×
22Rhode Island~1K0.95×
23Maine~1K0.94×
24Kansas~3K0.93×
25Nebraska~2K0.93×
26Hawaii~2K0.93×
27Idaho~2K0.92×
28Washington, District of Columbia~1K0.92×
29Florida~20K0.90×
30Maryland~6K0.89×
31Mississippi~3K0.89×
32Utah~3K0.88×
33Ohio~10K0.86×
34Louisiana~4K0.85×
35North Carolina~10K0.84×
36Kentucky~4K0.83×
37Connecticut~3K0.83×
38Nevada~3K0.83×
39Alabama~4K0.82×
40South Carolina~5K0.80×
41New York~20K0.79×
42Massachusetts~6K0.79×
43Indiana~6K0.77×
44Missouri~5K0.77×
45New Jersey~8K0.76×
46Virginia~7K0.76×
47Michigan~8K0.74×
48Illinois~9K0.69×
49Georgia~8K0.69×
50Texas~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Motorcycle News, United States
0.68×1.00×3.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle News audience
#·InterestCategoryAffinity×
01ShoeiCars & Mobility56.02×
02Dakar RallySports37.35×
03Acura MDXCars & Mobility36.22×
04Acura RDXCars & Mobility34.00×
05ExxonMobilCars & Mobility28.17×
06Cruiser (motorcycle)Cars & Mobility26.61×
07SupermotoCars & Mobility25.97×
08Motorcycle helmetCars & Mobility20.29×
09MosquitoPets & Animals20.12×
10Obsessed (2009 film)Movies & TV20.00×
11Honda MotorcyclesCars & Mobility19.87×
12Touring motorcycleCars & Mobility18.33×
13PesticideHome & Garden12.97×
14Motorcycle accessoriesCars & Mobility12.36×
15Twin PeaksMovies & TV11.17×
16Custom motorcycleCars & Mobility9.17×
17Sustainable energyHome & Garden8.16×
18Renewable energyBusiness & Career7.50×
19FedExBusiness & Career5.85×
20Solar energyHome & Garden5.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle News audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.09×
Family OrientationCONSERVATISM2.93×
Convenience OrientationPREMIUM2.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle News audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Healthy LifestyleBALANCE0.74×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle News have in United States?

Motorcycle News has an estimated audience of 393,956 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Motorcycle News fans?

40.7% of Motorcycle News fans are female, 59.3% are male, with an average age of 34.6 years.

03

Which brands do Motorcycle News fans like most?

Motorcycle News fans show strongest brand affinity for Obsessed (2009 film) (20×), Motorcycle helmet (20.29×), and Cruiser (motorcycle) (26.61×) over the country average.

04

Where do Motorcycle News fans live in United States?

Motorcycle News fans in United States are most concentrated in California (reach ~40K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle News fans also like?

Beyond Motorcycle News itself, the audience over-indexes on Motorcycle helmet (20.29×), Cruiser (motorcycle) (26.61×), Acura MDX (36.22×), and Touring motorcycle (18.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Motorcycle News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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