Motorcycle News Audience in United States
Motorcycle News has an estimated audience of 394,671 people in United States. 40.7% are female, 59.3% are male, average age 34.6. Top regions: California, Florida, Texas. Top brand affinities: Minnesota, Arrietty, Life of Pi, Superior Hiking Trail, Omaha Storm Chasers.
The average Motorcycle News fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Minnesota, Arrietty, Life of Pi, with strongest over-indexing on Minnesota (4.06× the country average). Demographically, the Motorcycle News audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Motorcycle News fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 34.6 |
| Estimated audience size | 394,671 |
Audience persona
The typical Motorcycle News fan in United States is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 44,570 | 1.03× |
| Florida | 22,851 | 0.86× |
| Texas | 21,299 | 0.63× |
| New York | 16,719 | 0.76× |
| Pennsylvania | 16,187 | 1.22× |
| Ohio | 11,163 | 0.92× |
| Washington | 9,149 | 1.16× |
| Arizona | 9,040 | 1.12× |
| New Hampshire | 8,762 | 5.63× |
| Wisconsin | 8,403 | 1.42× |
| Iowa | 8,149 | 2.51× |
| North Carolina | 7,830 | 0.66× |
| Illinois | 7,829 | 0.6× |
| Tennessee | 7,766 | 0.98× |
| Minnesota | 7,373 | 1.3× |
| Arkansas | 6,731 | 2.07× |
| New Jersey | 6,503 | 0.65× |
| Colorado | 6,256 | 1.01× |
| Virginia | 6,134 | 0.64× |
| Michigan | 6,013 | 0.58× |
| Georgia | 5,939 | 0.49× |
| Massachusetts | 5,289 | 0.68× |
| Oklahoma | 4,796 | 1.09× |
| Maryland | 4,785 | 0.71× |
| Oregon | 4,658 | 1.03× |
| Indiana | 3,880 | 0.54× |
| South Carolina | 2,966 | 0.5× |
| Missouri | 2,878 | 0.45× |
| Utah | 2,526 | 0.71× |
| New Mexico | 1,936 | 0.98× |
| North Dakota | 1,868 | 2.3× |
| Connecticut | 1,800 | 0.45× |
| Kentucky | 1,758 | 0.36× |
| Louisiana | 1,732 | 0.34× |
| Nevada | 1,716 | 0.45× |
| Mississippi | 1,624 | 0.5× |
| Alabama | 1,613 | 0.29× |
| Nebraska | 1,586 | 0.8× |
| Vermont | 1,538 | 2.22× |
| Delaware | 1,401 | 1.29× |
| West Virginia | 1,251 | 0.68× |
| Idaho | 1,238 | 0.63× |
| Kansas | 1,156 | 0.37× |
| Alaska | 1,070 | 1.27× |
| Maine | 1,066 | 0.75× |
| Hawaii | 1,025 | 0.6× |
| Montana | 1,011 | 0.92× |
| South Dakota | 921 | 1.01× |
| Wyoming | 867 | 1.48× |
| Rhode Island | 853 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 4.06× | Travel & Leisure |
| Arrietty | 20× | Movies & TV |
| Life of Pi | 11.52× | Movies & TV |
| Superior Hiking Trail | 15.02× | Travel & Leisure |
| Omaha Storm Chasers | 19.95× | Sports |
| Gouda cheese | 21.05× | Food & Beverages |
| Elsword | 16.01× | Games |
| Endless Space | 22.77× | Games |
| Hip Homeschool Moms | 38.08× | Kids & Family |
| N1 road (South Africa) | 3.82× | Travel & Leisure |
| JDSU | 2.41× | Business & Career |
| Home staging | 3.89× | Home & Garden |
| Pillow | 1.59× | Home & Garden |
| Hammock camping | 5.19× | Travel & Leisure |
| Goose (band) | 4.49× | Pets & Animals |
| Hog Hunting | 2.41× | Sports |
| Historic site | 3× | Arts & Culture |
| Keith Stanfield | 4.21× | Movies & TV |
| Tulkarm | 11.68× | Travel & Leisure |
| Eden Lake | 5.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.37 |
| Individualism | JOY | 1.72 |
| Community Orientation | OPEN | 1.7 |
| Family Orientation | CONSERVATISM | 1.6 |
| Convenience Orientation | PREMIUM | 1.52 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 21.7% |
| Italy | 8.8% |
See Motorcycle News audiences in other countries
More Cars & Mobility audiences in United States
Frequently asked questions
How many fans does Motorcycle News have in United States?
Motorcycle News has an estimated audience of 394,671 people in United States, concentrated in California and Florida.
What is the gender split and age of Motorcycle News fans?
40.7% of Motorcycle News fans are female, 59.3% are male, with an average age of 34.6 years.
Which brands do Motorcycle News fans like most?
Motorcycle News fans show strongest brand affinity for Minnesota (4.06×), Arrietty (20×), and Life of Pi (11.52×) over the country average.
Where do Motorcycle News fans live in United States?
Motorcycle News fans in United States are most concentrated in California (reach 44,570), Florida (reach 22,851), and Texas (reach 21,299). These three regions account for the largest share of the active audience.
What other brands do Motorcycle News fans also like?
Beyond Motorcycle News itself, the audience over-indexes on Arrietty (20×), Life of Pi (11.52×), Superior Hiking Trail (15.02×), and Omaha Storm Chasers (19.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Motorcycle News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.