Motorcycle News Audience in United States

Motorcycle News logo

Motorcycle News has an estimated audience of 394,671 people in United States. 40.7% are female, 59.3% are male, average age 34.6. Top regions: California, Florida, Texas. Top brand affinities: Motorcycle helmet, Cruiser (motorcycle), Touring motorcycle, Autism Awareness, Diabetes mellitus awareness.

The average Motorcycle News fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Motorcycle helmet, Cruiser (motorcycle), Touring motorcycle, with strongest over-indexing on Motorcycle helmet (20.89× the country average). Demographically, the Motorcycle News audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of Motorcycle News fans

Demographic split for Motorcycle News audience in United States
MetricValue
Female40.7%
Male59.3%
Average age34.6
Estimated audience size394,671

Audience persona

The typical Motorcycle News fan in United States is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Motorcycle News in United States
RegionReachAffinity
California44,5701.03×
Florida22,8510.86×
Texas21,2990.63×
New York16,7190.76×
Pennsylvania16,1871.22×
Ohio11,1630.92×
Washington9,1491.16×
Arizona9,0401.12×
New Hampshire8,7625.63×
Wisconsin8,4031.42×
Iowa8,1492.51×
North Carolina7,8300.66×
Illinois7,8290.6×
Tennessee7,7660.98×
Minnesota7,3731.3×
Arkansas6,7312.07×
New Jersey6,5030.65×
Colorado6,2561.01×
Virginia6,1340.64×
Michigan6,0130.58×
Georgia5,9390.49×
Massachusetts5,2890.68×
Oklahoma4,7961.09×
Maryland4,7850.71×
Oregon4,6581.03×
Indiana3,8800.54×
South Carolina2,9660.5×
Missouri2,8780.45×
Utah2,5260.71×
New Mexico1,9360.98×
North Dakota1,8682.3×
Connecticut1,8000.45×
Kentucky1,7580.36×
Louisiana1,7320.34×
Nevada1,7160.45×
Mississippi1,6240.5×
Alabama1,6130.29×
Nebraska1,5860.8×
Vermont1,5382.22×
Delaware1,4011.29×
West Virginia1,2510.68×
Idaho1,2380.63×
Kansas1,1560.37×
Alaska1,0701.27×
Maine1,0660.75×
Hawaii1,0250.6×
Montana1,0110.92×
South Dakota9211.01×
Wyoming8671.48×
Rhode Island8530.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycle News audience
BrandAffinityCategory
Motorcycle helmet20.89×Cars & Mobility
Cruiser (motorcycle)27.8×Cars & Mobility
Touring motorcycle20×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Motorcycle accessories14.26×Cars & Mobility
Supermoto29.27×Cars & Mobility
Dakar Rally39.02×Sports
Obsessed (2009 film)20×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Custom motorcycle10.73×Cars & Mobility
Mosquito13.24×Pets & Animals
Café racer23.73×Cars & Mobility
Income tax13.19×Business & Career
Acura MDX20.04×Cars & Mobility
Dirt Bikes16.8×Sports
Shoei47.19×Cars & Mobility
Home insurance5.72×Business & Career
Pesticide8.85×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycle News audience
TraitClusterScore
Risk AppetiteTHRILL2.37
IndividualismJOY1.72
Community OrientationOPEN1.7
Family OrientationCONSERVATISM1.6
Convenience OrientationPREMIUM1.52
Luxury OrientationPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Motorcycle News
CountryShare
United States31.8%
United Kingdom21.7%
Italy8.8%

See Motorcycle News audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Motorcycle News have in United States?

Motorcycle News has an estimated audience of 394,671 people in United States, concentrated in California and Florida.

What is the gender split and age of Motorcycle News fans?

40.7% of Motorcycle News fans are female, 59.3% are male, with an average age of 34.6 years.

Which brands do Motorcycle News fans like most?

Motorcycle News fans show strongest brand affinity for Motorcycle helmet (20.89×), Cruiser (motorcycle) (27.8×), and Touring motorcycle (20×) over the country average.

Where do Motorcycle News fans live in United States?

Motorcycle News fans in United States are most concentrated in California (reach 44,570), Florida (reach 22,851), and Texas (reach 21,299). These three regions account for the largest share of the active audience.

What other brands do Motorcycle News fans also like?

Beyond Motorcycle News itself, the audience over-indexes on Cruiser (motorcycle) (27.8×), Touring motorcycle (20×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.