Rascasse Audience Intelligence

Shoei Target Market in United States

A data profile of the people who buy, follow and care about Shoei in United States — modelled from more than twelve digital signal sources. Shoei has an estimated audience of 316,637 people in United States.

#22among Motorcycles in United States#4858among Brand in United States#1255in Cars & Mobility

The average Shoei fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bentley Continental GT, Arai Helmet, Motorcycle News, with strongest over-indexing on Bentley Continental GT (149.47× the country average).

Demographically, the Shoei audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shoei fan in United States is more male, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Bentley Continental GT.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoei profile in United States.

Audience size
317K
in United States
Gender
17.5%♀
82.5% male
Age
38.8
average years
Country rank
#47013
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shoei

17.5% are female, 82.5% are male, average age 38.8.

Fig. 02

Gender split

17.5%
Female
82.5%
Male
Demographic split for Shoei audience in United States
MetricValue
Female17.5%
Male82.5%
Average age38.8
Estimated audience size316,637
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Shoei audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Shoei audience comes from United States.

Worldwide audience distribution share by country for Shoei
CountryShare
Japan18.2%
United States9.7%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoei audience in United States is strongest.

Fig. 05

Top regions by affinity

Shoei customers by region in United States
#RegionReachAffinity×
01Utah~4K1.54×
02Hawaii~2K1.54×
03California~50K1.46×
04Washington~8K1.33×
05Colorado~6K1.26×
06Arizona~8K1.24×
07Nevada~4K1.24×
08New Hampshire~2K1.23×
09Oregon~4K1.18×
10Idaho~2K1.16×
11Alaska<1K1.14×
12Wisconsin~5K1.13×
13Montana<1K1.11×
14New Mexico~2K1.08×
15South Dakota<1K1.07×
16Florida~20K1.06×
17Tennessee~7K1.03×
18Oklahoma~4K1.03×
19Virginia~8K1.00×
20North Dakota<1K1.00×
21Texas~30K0.99×
22Nebraska~2K0.98×
23Kansas~2K0.97×
24Maine~1K0.97×
25Vermont<1K0.97×
26Missouri~5K0.95×
27North Carolina~9K0.94×
28Georgia~9K0.93×
29Minnesota~4K0.93×
30Iowa~2K0.93×
31Ohio~9K0.91×
32Alabama~4K0.91×
33West Virginia~1K0.90×
34Connecticut~3K0.88×
35Arkansas~2K0.88×
36Rhode Island<1K0.88×
37Indiana~5K0.86×
38Kentucky~3K0.86×
39Michigan~7K0.85×
40Massachusetts~5K0.85×
41Delaware<1K0.85×
42Washington, District of Columbia<1K0.84×
43South Carolina~4K0.83×
44Mississippi~2K0.82×
45Pennsylvania~9K0.81×
46New Jersey~7K0.81×
47Illinois~8K0.79×
48New York~10K0.78×
49Louisiana~3K0.78×
50Maryland~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Shoei, United States
0.74×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoei audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoei audience
#·InterestCategoryAffinity×
01Bentley Continental GTCars & Mobility149.47×
02Arai HelmetCars & Mobility84.57×
03HJC HelmetsCars & Mobility78.41×
04Nicky HaydenSports75.01×
05Super Bikes!Movies & TV67.54×
06Frank ZaneSports62.34×
07Mobile Suit Gundam SEEDMovies & TV57.67×
08Motorcycle NewsCars & Mobility56.02×
09Mobile Suit Gundam 00Movies & TV55.59×
10Marc MárquezSports43.32×
11Fey (singer)Music & Radio40.54×
12Merry MaidsHome & Garden35.30×
13Cellular (film)Movies & TV35.26×
14DaineseCars & Mobility31.53×
15AlpinestarsCars & Mobility26.20×
16Alex GMusic & Radio21.02×
17Motorcycle trialsSports17.88×
18InsôniaTravel & Leisure13.48×
19Great DepressionPolitics & Society10.32×
20SharksMusic & Radio9.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoei audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shoei audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.42×
Risk AppetiteTHRILL1.34×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shoei audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.81×
Community OrientationOPEN0.86×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shoei's target market in United States?

Shoei's target market in United States covers an estimated 316,637 people, concentrated in California and Texas.

02

What is the gender split and age of Shoei customers?

17.5% of the Shoei audience are female, 82.5% are male, with an average age of 38.8 years.

03

Which brands do Shoei fans like most?

Shoei fans show strongest brand affinity for Bentley Continental GT (149.47×), Arai Helmet (84.57×), and Motorcycle News (56.02×) over the country average.

04

Where do Shoei fans live in United States?

Shoei fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shoei fans also like?

Beyond Shoei itself, the audience over-indexes on Arai Helmet (84.57×), Motorcycle News (56.02×), Frank Zane (62.34×), and HJC Helmets (78.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Shoei audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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