Shoei Audience in United States

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Shoei has an estimated audience of 317,710 people in United States. 17.5% are female, 82.5% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Bentley Continental GT, Arai Helmet, Motorcycle News, Frank Zane, HJC Helmets.

The average Shoei fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bentley Continental GT, Arai Helmet, Motorcycle News, with strongest over-indexing on Bentley Continental GT (149.47× the country average). Demographically, the Shoei audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Shoei fans

Demographic split for Shoei audience in United States
MetricValue
Female17.5%
Male82.5%
Average age38.8
Estimated audience size317,710

Audience persona

The typical Shoei fan in United States is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Bentley Continental GT.

Top regions in United States

Top regions ranked by reach for Shoei in United States
RegionReachAffinity
California53,7281.54×
Texas27,7891.02×
Florida23,3761.09×
New York14,1920.8×
Georgia9,3470.96×
North Carolina9,1450.96×
Washington8,7901.38×
Ohio8,6670.89×
Illinois8,5760.81×
Pennsylvania8,5080.8×
Arizona8,3901.29×
Virginia8,1551.05×
Michigan7,0360.85×
Tennessee6,7781.06×
Colorado6,7061.34×
New Jersey6,3220.78×
Wisconsin5,5111.15×
Massachusetts5,2740.84×
Indiana5,0940.88×
Utah4,7481.67×
Missouri4,6770.91×
Oregon4,6711.28×
Minnesota4,0870.9×
Nevada3,9831.3×
Alabama3,8830.87×
Maryland3,8350.7×
Oklahoma3,7541.06×
South Carolina3,7080.78×
Kentucky3,3790.85×
Louisiana2,7740.68×
Connecticut2,5820.81×
Kansas2,4670.99×
Hawaii2,3901.75×
Iowa2,2420.86×
Arkansas2,1150.81×
Idaho1,9381.22×
New Mexico1,7611.11×
Mississippi1,6870.64×
New Hampshire1,6191.29×
Nebraska1,5550.98×
West Virginia1,1060.75×
Maine1,0010.88×
Montana9461.07×
Alaska8381.23×
Rhode Island7740.77×
Washington, District of Columbia7460.78×
South Dakota7371×
North Dakota6060.93×
Vermont5370.96×
Wyoming5251.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shoei audience
BrandAffinityCategory
Bentley Continental GT149.47×Cars & Mobility
Arai Helmet84.57×Cars & Mobility
Motorcycle News56.02×Cars & Mobility
Frank Zane62.34×Sports
HJC Helmets78.41×Cars & Mobility
Cellular (film)35.26×Movies & TV
Super Bikes!67.54×Movies & TV
Great Depression10.32×Politics & Society
Insônia13.48×Travel & Leisure
Motorcycle trials17.88×Sports
Sharks9.08×Music & Radio
Merry Maids35.3×Home & Garden
Pramac Racing101.35×Sports
Marc Márquez43.32×Sports
Alpinestars26.2×Cars & Mobility
Dainese31.53×Cars & Mobility
Nicky Hayden75.01×Sports
Yahoo!ショッピング3.21×
Alex G21.02×Music & Radio
Marco Simoncelli83.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shoei audience
TraitClusterScore
Need for SecurityCONSERVATISM1.85
PatriotismCONSERVATISM1.47
Convenience OrientationPREMIUM1.37
Quality AwarenessPREMIUM1.32
DIY MentalityTHRILL1.29
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Shoei
CountryShare
Japan19.4%
United States10.6%
France8.0%

See Shoei audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Shoei have in United States?

Shoei has an estimated audience of 317,710 people in United States, concentrated in California and Texas.

What is the gender split and age of Shoei fans?

17.5% of Shoei fans are female, 82.5% are male, with an average age of 38.8 years.

Which brands do Shoei fans like most?

Shoei fans show strongest brand affinity for Bentley Continental GT (149.47×), Arai Helmet (84.57×), and Motorcycle News (56.02×) over the country average.

Where do Shoei fans live in United States?

Shoei fans in United States are most concentrated in California (reach 53,728), Texas (reach 27,789), and Florida (reach 23,376). These three regions account for the largest share of the active audience.

What other brands do Shoei fans also like?

Beyond Shoei itself, the audience over-indexes on Arai Helmet (84.57×), Motorcycle News (56.02×), Frank Zane (62.34×), and HJC Helmets (78.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.