Motorcycle trials Audience in United States

Motorcycle trials logo

Motorcycle trials has an estimated audience of 2,674,039 people in United States. 21.8% are female, 78.2% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Urban Outfitters, Grinch, Historic site, Governor of Michigan.

The average Motorcycle trials fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Urban Outfitters, Grinch, with strongest over-indexing on Vocal harmony (10.97× the country average). Demographically, the Motorcycle trials audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Motorcycle trials fans

Demographic split for Motorcycle trials audience in United States
MetricValue
Female21.8%
Male78.2%
Average age37.3
Estimated audience size2,674,039

Audience persona

The typical Motorcycle trials fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Motorcycle trials in United States
RegionReachAffinity
California118,4570.4×
Texas45,3060.2×
New York41,2220.28×
Nevada38,2261.48×
Florida31,4260.17×
Pennsylvania27,3130.3×
Ohio25,7400.31×
Mississippi25,7231.17×
Michigan25,6240.37×
Louisiana24,7770.72×
Washington23,2960.43×
Colorado23,2310.55×
Arkansas22,8521.04×
Georgia22,6200.27×
Oregon22,3630.73×
Oklahoma22,3480.75×
Kentucky21,9940.66×
Tennessee21,9720.41×
Alabama21,2890.57×
West Virginia21,2361.71×
South Carolina20,1370.5×
North Carolina19,7640.25×
Indiana19,6200.4×
Kansas19,6150.93×
Idaho19,6101.46×
Wisconsin19,4910.48×
Missouri19,0010.44×
Illinois18,8760.21×
Arizona18,7700.34×
Hawaii18,7331.63×
Iowa18,6210.85×
Massachusetts18,5610.35×
Montana18,4742.49×
New Mexico18,4651.38×
South Dakota18,2342.95×
Utah18,0620.75×
North Dakota17,7543.23×
New Hampshire17,4971.66×
Wyoming17,1784.33×
Nebraska17,1341.28×
Connecticut17,1080.64×
Rhode Island16,8961.99×
Maine16,8861.76×
Vermont16,6183.54×
Virginia16,5640.25×
Maryland16,4810.36×
New Jersey16,4410.24×
Minnesota16,0740.42×
Washington, District of Columbia10,9251.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycle trials audience
BrandAffinityCategory
Vocal harmony10.97×Music & Radio
Urban Outfitters2.86×Shopping
Grinch6.07×Movies & TV
Historic site6.11×Arts & Culture
Governor of Michigan10.63×Politics & Society
Goop7.53×Internet & Social Media
Mathcore11.09×Music & Radio
Irrigation sprinkler12.93×Home & Garden
Minnesota2.27×Travel & Leisure
N1 road (South Africa)5.13×Travel & Leisure
The Evil Dead (franchise)22.92×Movies & TV
Israel2.59×Travel & Leisure
Hipster11.64×Politics & Society
Product design2.26×Business & Career
Alaska1.77×Travel & Leisure
Combat sport1.65×Sports
The Historian14.63×Literature
Hibachi7.12×Food & Beverages
Fairy godmother6.68×Literature
Wok5.86×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycle trials audience
TraitClusterScore
Risk AppetiteTHRILL2.82
Luxury OrientationPREMIUM2
PatriotismCONSERVATISM1.73
ExtroversionTHRILL1.48
Sports ActivityPOWER1.45
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Motorcycle trials
CountryShare
United States24.4%
Japan8.0%
United Kingdom7.4%

See Motorcycle trials audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Motorcycle trials have in United States?

Motorcycle trials has an estimated audience of 2,674,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorcycle trials fans?

21.8% of Motorcycle trials fans are female, 78.2% are male, with an average age of 37.3 years.

Which brands do Motorcycle trials fans like most?

Motorcycle trials fans show strongest brand affinity for Vocal harmony (10.97×), Urban Outfitters (2.86×), and Grinch (6.07×) over the country average.

Where do Motorcycle trials fans live in United States?

Motorcycle trials fans in United States are most concentrated in California (reach 118,457), Texas (reach 45,306), and New York (reach 41,222). These three regions account for the largest share of the active audience.

What other brands do Motorcycle trials fans also like?

Beyond Motorcycle trials itself, the audience over-indexes on Urban Outfitters (2.86×), Grinch (6.07×), Historic site (6.11×), and Governor of Michigan (10.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle trials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.