Isle of Man TT Audience in United States

Isle of Man TT logo

Isle of Man TT has an estimated audience of 350,285 people in United States. 14.6% are female, 85.4% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Kerry Von Erich, Charles Leclerc, Superbike racing, Michael Dunlop, Kimi Antonelli.

The average Isle of Man TT fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kerry Von Erich, Charles Leclerc, Superbike racing, with strongest over-indexing on Kerry Von Erich (80.77× the country average). Demographically, the Isle of Man TT audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Isle of Man TT fans

Demographic split for Isle of Man TT audience in United States
MetricValue
Female14.6%
Male85.4%
Average age42.2
Estimated audience size350,285

Audience persona

The typical Isle of Man TT fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Kerry Von Erich.

Top regions in United States

Top regions ranked by reach for Isle of Man TT in United States
RegionReachAffinity
California34,3120.89×
Texas22,3770.74×
Florida20,8770.88×
New York14,9500.76×
Pennsylvania11,9091.01×
North Carolina10,9101.04×
Ohio10,5170.97×
Illinois9,6750.83×
Georgia9,5080.88×
Washington9,1011.3×
Michigan9,0810.99×
Virginia8,1570.96×
Colorado7,8681.43×
Massachusetts7,6341.11×
Tennessee7,1291.01×
Arizona6,9110.97×
New Jersey6,4690.73×
Indiana6,3781×
Wisconsin5,7621.09×
Missouri5,3680.95×
Oregon5,0801.27×
South Carolina5,0120.95×
Minnesota4,9560.99×
Maryland4,6160.77×
Alabama4,0480.83×
Connecticut3,9301.12×
Utah3,9301.25×
Kentucky3,7990.87×
Oklahoma3,6860.95×
Louisiana3,0870.68×
Nevada3,0670.91×
Iowa2,8030.97×
Kansas2,5290.92×
Arkansas2,3710.82×
New Hampshire2,2251.61×
Idaho2,1411.22×
Maine1,8131.44×
Mississippi1,7740.61×
New Mexico1,4520.83×
Nebraska1,4390.82×
West Virginia1,3880.85×
Montana1,3741.41×
Hawaii1,3150.87×
Rhode Island1,2971.16×
Alaska1,1311.51×
Washington, District of Columbia8580.82×
South Dakota8201.01×
Vermont7971.3×
Delaware6630.69×
North Dakota6500.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Isle of Man TT audience
BrandAffinityCategory
Kerry Von Erich80.77×Sports
Charles Leclerc40.63×Sports
Superbike racing80.68×Cars & Mobility
Michael Dunlop331.2×Sports
Kimi Antonelli47.11×Sports
Marc Márquez91.41×Sports
Motorcycle trials36.15×Sports
Cruiser (motorcycle)22.73×Cars & Mobility
Cycle World83.02×Cars & Mobility
Anthony Edwards12.4×Movies & TV
Cycle World Magazine124.75×Cars & Mobility
David Yurman18.1×Fashion & Accessoires
Dual-sport motorcycle48.25×Cars & Mobility
Motoamerica145.45×Sports
Motorcycle sport11.41×Sports
Pramac Racing161.62×Sports
Triumph Motorcycles Ltd24.55×Cars & Mobility
Motorcycle accessories12.36×Cars & Mobility
Motorcycle components27.65×Cars & Mobility
Lando Norris22.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Isle of Man TT audience
TraitClusterScore
PatriotismCONSERVATISM2.31
Luxury OrientationPREMIUM2.2
Risk AppetiteTHRILL1.95
Need for SecurityCONSERVATISM1.94
Family OrientationCONSERVATISM1.64
ExtroversionTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Isle of Man TT
CountryShare
United Kingdom24.9%
United States11.8%
Italy5.9%

See Isle of Man TT audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Isle of Man TT have in United States?

Isle of Man TT has an estimated audience of 350,285 people in United States, concentrated in California and Texas.

What is the gender split and age of Isle of Man TT fans?

14.6% of Isle of Man TT fans are female, 85.4% are male, with an average age of 42.2 years.

Which brands do Isle of Man TT fans like most?

Isle of Man TT fans show strongest brand affinity for Kerry Von Erich (80.77×), Charles Leclerc (40.63×), and Superbike racing (80.68×) over the country average.

Where do Isle of Man TT fans live in United States?

Isle of Man TT fans in United States are most concentrated in California (reach 34,312), Texas (reach 22,377), and Florida (reach 20,877). These three regions account for the largest share of the active audience.

What other brands do Isle of Man TT fans also like?

Beyond Isle of Man TT itself, the audience over-indexes on Charles Leclerc (40.63×), Superbike racing (80.68×), Michael Dunlop (331.2×), and Kimi Antonelli (47.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Isle of Man TT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.