Rascasse Audience Intelligence

Isle of Man TT Audience in United States

A data profile of the people who buy, follow and care about Isle of Man TT in United States — modelled from more than twelve digital signal sources. Isle of Man TT has an estimated audience of 358,964 people in United States.

#102among Motorsport in United States#549among Event in United States#4384in Sports

The average Isle of Man TT fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kerry Von Erich, Charles Leclerc, Kimi Antonelli, with strongest over-indexing on Kerry Von Erich (80.77× the country average).

Demographically, the Isle of Man TT audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Isle of Man TT fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Kerry Von Erich.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Isle of Man TT profile in United States.

Audience size
359K
in United States
Gender
14.6%♀
85.4% male
Age
42.2
average years
Country rank
#44045
Event in United States
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Isle of Man TT fans

14.6% are female, 85.4% are male, average age 42.2.

Fig. 02

Gender split

14.6%
Female
85.4%
Male
Demographic split for Isle of Man TT audience in United States
MetricValue
Female14.6%
Male85.4%
Average age42.2
Estimated audience size358,964
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Isle of Man TT audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Isle of Man TT audience comes from United States.

Worldwide audience distribution share by country for Isle of Man TT
CountryShare
United Kingdom24.6%
United States11.9%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Isle of Man TT audience in United States is strongest.

Fig. 05

Top regions by affinity

Isle of Man TT fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~2K1.48×
02Colorado~8K1.37×
03Maine~2K1.36×
04Montana~1K1.36×
05Alaska~1K1.34×
06Vermont<1K1.28×
07Washington~9K1.24×
08Idaho~2K1.20×
09Oregon~5K1.19×
10Utah~4K1.19×
11Rhode Island~1K1.10×
12South Dakota<1K1.08×
13Connecticut~4K1.07×
14Wisconsin~6K1.06×
15Indiana~7K1.04×
16Tennessee~7K1.03×
17Pennsylvania~10K1.01×
18Massachusetts~7K1.01×
19Iowa~3K1.01×
20North Carolina~10K1.00×
21Minnesota~5K1.00×
22Ohio~10K0.98×
23Missouri~6K0.98×
24West Virginia~2K0.97×
25North Dakota<1K0.97×
26Michigan~9K0.96×
27Virginia~8K0.96×
28Arizona~7K0.96×
29South Carolina~5K0.96×
30Kansas~3K0.95×
31Oklahoma~4K0.94×
32Nevada~3K0.91×
33Hawaii~1K0.90×
34New Mexico~2K0.89×
35Florida~20K0.88×
36Kentucky~4K0.88×
37Nebraska~2K0.88×
38Georgia~9K0.87×
39Alabama~4K0.87×
40Arkansas~3K0.87×
41California~30K0.85×
42Washington, District of Columbia<1K0.82×
43Illinois~10K0.81×
44Delaware<1K0.81×
45Maryland~5K0.77×
46Louisiana~3K0.75×
47New York~10K0.74×
48Mississippi~2K0.74×
49Texas~20K0.73×
50New Jersey~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Isle of Man TT, United States
0.71×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Isle of Man TT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Isle of Man TT audience
#·InterestCategoryAffinity×
01Michael DunlopSports331.20×
02MotoamericaSports145.45×
03Cycle World MagazineCars & Mobility124.75×
04Marc MárquezSports91.41×
05Formula TwoSports86.78×
06Cycle WorldCars & Mobility83.02×
07Kerry Von ErichSports80.77×
08Superbike racingCars & Mobility80.68×
09Dual-sport motorcycleCars & Mobility48.25×
10Kimi AntonelliSports47.11×
11Charles LeclercSports40.63×
12Motorcycle trialsSports36.15×
13Motorcycle componentsCars & Mobility27.65×
14Triumph Motorcycles LtdCars & Mobility24.55×
15Cruiser (motorcycle)Cars & Mobility22.73×
16David YurmanFashion & Accessoires18.10×
17Anthony EdwardsMovies & TV12.40×
18Motorcycle accessoriesCars & Mobility12.36×
19Motorcycle sportSports11.41×
20Machine toolHome & Garden11.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Isle of Man TT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Isle of Man TT audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.16×
Risk AppetiteTHRILL2.46×
Luxury OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Isle of Man TT audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
MindfulnessBALANCE0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Isle of Man TT have in United States?

Isle of Man TT has an estimated audience of 358,964 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Isle of Man TT fans?

14.6% of Isle of Man TT fans are female, 85.4% are male, with an average age of 42.2 years.

03

Which brands do Isle of Man TT fans like most?

Isle of Man TT fans show strongest brand affinity for Kerry Von Erich (80.77×), Charles Leclerc (40.63×), and Kimi Antonelli (47.11×) over the country average.

04

Where do Isle of Man TT fans live in United States?

Isle of Man TT fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Isle of Man TT fans also like?

Beyond Isle of Man TT itself, the audience over-indexes on Charles Leclerc (40.63×), Kimi Antonelli (47.11×), Superbike racing (80.68×), and Anthony Edwards (12.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Isle of Man TT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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