Superbike racing Audience in United States
Superbike racing has an estimated audience of 653,467 people in United States. 21.1% are female, 78.9% are male, average age 37.0. Top regions: California, Texas, Florida.
The average Superbike racing fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Superbike racing audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Superbike racing fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 37.0 |
| Estimated audience size | 653,467 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 81,596 | 1.14× |
| Texas | 55,395 | 0.99× |
| Florida | 51,119 | 1.16× |
| New York | 36,074 | 0.99× |
| Georgia | 19,078 | 0.95× |
| Ohio | 18,378 | 0.91× |
| Indiana | 18,256 | 1.53× |
| North Carolina | 17,360 | 0.88× |
| Illinois | 17,006 | 0.78× |
| Pennsylvania | 16,482 | 0.75× |
| Virginia | 15,505 | 0.97× |
| New Jersey | 14,122 | 0.85× |
| Washington | 13,806 | 1.05× |
| Michigan | 12,748 | 0.75× |
| Arizona | 11,071 | 0.83× |
| Wisconsin | 10,476 | 1.07× |
| Tennessee | 10,277 | 0.78× |
| Missouri | 10,086 | 0.96× |
| Colorado | 8,822 | 0.86× |
| Massachusetts | 8,119 | 0.63× |
| Kentucky | 8,081 | 0.99× |
| South Carolina | 7,896 | 0.8× |
| Minnesota | 7,791 | 0.83× |
| Maryland | 7,612 | 0.68× |
| Oregon | 7,601 | 1.01× |
| Alabama | 7,506 | 0.82× |
| Oklahoma | 6,742 | 0.93× |
| Utah | 6,636 | 1.13× |
| Louisiana | 6,226 | 0.74× |
| Nevada | 5,925 | 0.94× |
| Arkansas | 4,826 | 0.9× |
| Connecticut | 4,703 | 0.72× |
| Kansas | 4,403 | 0.85× |
| Mississippi | 4,253 | 0.79× |
| Iowa | 3,986 | 0.74× |
| Alaska | 3,384 | 2.42× |
| Idaho | 3,251 | 0.99× |
| West Virginia | 3,044 | 1× |
| Nebraska | 2,841 | 0.87× |
| New Mexico | 2,623 | 0.8× |
| Maine | 2,506 | 1.07× |
| Hawaii | 2,469 | 0.88× |
| North Dakota | 2,431 | 1.81× |
| New Hampshire | 2,427 | 0.94× |
| South Dakota | 2,391 | 1.58× |
| Montana | 2,242 | 1.24× |
| Rhode Island | 2,215 | 1.07× |
| Vermont | 2,190 | 1.91× |
| Wyoming | 2,156 | 2.23× |
| Delaware | 1,736 | 0.96× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.57 |
| Patriotism | CONSERVATISM | 2.47 |
| Need for Security | CONSERVATISM | 1.95 |
| Luxury Orientation | PREMIUM | 1.84 |
| Family Orientation | CONSERVATISM | 1.76 |
| Early Adopter Mentality | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.4% |
| United States | 12.4% |
| United Kingdom | 10.0% |
See Superbike racing audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Superbike racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.