Dual-sport motorcycle Audience in United States

Dual-sport motorcycle logo

Dual-sport motorcycle has an estimated audience of 1,063,520 people in United States. 14.9% are female, 85.1% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, Elsword, N1 road (South Africa), The Devil's Rejects, Urban Outfitters.

The average Dual-sport motorcycle fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Elsword, N1 road (South Africa), with strongest over-indexing on Israel (4.79× the country average). Demographically, the Dual-sport motorcycle audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Dual-sport motorcycle fans

Demographic split for Dual-sport motorcycle audience in United States
MetricValue
Female14.9%
Male85.1%
Average age44.2
Estimated audience size1,063,520

Audience persona

The typical Dual-sport motorcycle fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Dual-sport motorcycle in United States
RegionReachAffinity
California104,5280.89×
Texas66,2980.73×
Florida49,7800.69×
Pennsylvania36,6301.02×
New York33,1040.56×
North Carolina32,3181.01×
Georgia30,8760.94×
Washington28,7011.35×
Ohio27,0340.83×
Tennessee23,5341.1×
Michigan22,7560.82×
Arizona22,1091.02×
Virginia22,0550.85×
Illinois21,5160.61×
Colorado21,4031.28×
Oregon20,9921.72×
Missouri16,2880.95×
New Jersey16,2640.6×
Indiana15,3160.79×
Kentucky14,5531.09×
South Carolina13,7830.86×
Alabama13,7050.92×
Oklahoma13,6581.16×
Utah13,4221.41×
Massachusetts12,9900.62×
Wisconsin12,7840.8×
Minnesota12,2600.8×
Louisiana10,8090.79×
Kansas10,6771.27×
Arkansas10,6511.22×
Nevada10,5491.03×
Maryland10,5020.57×
Idaho10,1951.91×
Iowa8,2540.94×
Mississippi7,7970.89×
Connecticut7,7790.73×
West Virginia7,6141.54×
New Mexico6,5281.22×
Montana5,8711.99×
New Hampshire4,9901.19×
Maine4,2931.13×
Nebraska4,0770.76×
Hawaii3,7250.81×
Alaska2,9361.29×
Wyoming2,5761.63×
Rhode Island2,3960.71×
Vermont2,3561.26×
South Dakota2,1690.88×
North Dakota1,9390.89×
Delaware1,5530.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dual-sport motorcycle audience
BrandAffinityCategory
Israel4.79×Travel & Leisure
Elsword31.28×Games
N1 road (South Africa)7.29×Travel & Leisure
The Devil's Rejects17.02×Movies & TV
Urban Outfitters2.94×Shopping
Irrigation sprinkler14.54×Home & Garden
N1 road (South Africa)6.12×Travel & Leisure
Pro-Ject5.94×Music & Radio
The Evil Dead (franchise)23.69×Movies & TV
Product design2.31×Business & Career
Minnesota1.82×Travel & Leisure
Gouda cheese21.45×Food & Beverages
Arrietty13.58×Movies & TV
Kennesaw State University11.77×Business & Career
Tokyo Story20×Movies & TV
Keith Stanfield5.52×Movies & TV
Acoustic music3.45×Music & Radio
Bank account1.83×Business & Career
Hypertrophy15.68×Health
UK garage3.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dual-sport motorcycle audience
TraitClusterScore
PatriotismCONSERVATISM2.04
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.85
Need for SecurityCONSERVATISM1.74
Sports ActivityPOWER1.72
Family OrientationCONSERVATISM1.69

Worldwide distribution

Worldwide audience distribution share by country for Dual-sport motorcycle
CountryShare
United States24.3%
France11.1%
United Kingdom6.7%

See Dual-sport motorcycle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Dual-sport motorcycle have in United States?

Dual-sport motorcycle has an estimated audience of 1,063,520 people in United States, concentrated in California and Texas.

What is the gender split and age of Dual-sport motorcycle fans?

14.9% of Dual-sport motorcycle fans are female, 85.1% are male, with an average age of 44.2 years.

Which brands do Dual-sport motorcycle fans like most?

Dual-sport motorcycle fans show strongest brand affinity for Israel (4.79×), Elsword (31.28×), and N1 road (South Africa) (7.29×) over the country average.

Where do Dual-sport motorcycle fans live in United States?

Dual-sport motorcycle fans in United States are most concentrated in California (reach 104,528), Texas (reach 66,298), and Florida (reach 49,780). These three regions account for the largest share of the active audience.

What other brands do Dual-sport motorcycle fans also like?

Beyond Dual-sport motorcycle itself, the audience over-indexes on Elsword (31.28×), N1 road (South Africa) (7.29×), The Devil's Rejects (17.02×), and Urban Outfitters (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dual-sport motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.