Rascasse Audience Intelligence

Dual-sport motorcycle Audience in United States

A data profile of the people who buy, follow and care about Dual-sport motorcycle in United States — modelled from more than twelve digital signal sources. Dual-sport motorcycle has an estimated audience of 1,063,520 people in United States.

#8471among Topic in United States#714in Cars & Mobility

The average Dual-sport motorcycle fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Touring motorcycle, Supermoto, with strongest over-indexing on Motorcycle helmet (38.71× the country average).

Demographically, the Dual-sport motorcycle audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dual-sport motorcycle fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dual-sport motorcycle profile in United States.

Audience size
1.1M
in United States
Gender
14.9%♀
85.1% male
Age
44.2
average years
Country rank
#22744
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dual-sport motorcycle fans

14.9% are female, 85.1% are male, average age 44.2.

Fig. 02

Gender split

14.9%
Female
85.1%
Male
Demographic split for Dual-sport motorcycle audience in United States
MetricValue
Female14.9%
Male85.1%
Average age44.2
Estimated audience size1,063,520
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Dual-sport motorcycle audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Dual-sport motorcycle audience comes from United States.

Worldwide audience distribution share by country for Dual-sport motorcycle
CountryShare
United States24.3%
France11.1%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dual-sport motorcycle audience in United States is strongest.

Fig. 05

Top regions by affinity

Dual-sport motorcycle fans by region: top regions in United States
#RegionReachAffinity×
01Montana~6K1.89×
02Idaho~10K1.85×
03Oregon~20K1.67×
04West Virginia~8K1.54×
05Alaska~3K1.42×
06Wyoming~2K1.42×
07Utah~10K1.38×
08Vermont~2K1.31×
09Washington~30K1.26×
10Colorado~20K1.26×
11Arkansas~10K1.26×
12New Mexico~6K1.16×
13Maine~4K1.15×
14New Hampshire~5K1.12×
15Tennessee~20K1.07×
16Oklahoma~10K1.03×
17Kentucky~10K1.01×
18Pennsylvania~40K1.00×
19Arizona~20K0.98×
20Kansas~8K0.98×
21South Dakota~2K0.98×
22Alabama~10K0.96×
23Nevada~10K0.96×
24Missouri~20K0.92×
25Iowa~8K0.89×
26Wisconsin~10K0.88×
27Nebraska~5K0.88×
28North Carolina~30K0.86×
29Mississippi~8K0.86×
30South Carolina~10K0.85×
31Ohio~30K0.84×
32Rhode Island~3K0.84×
33Hawaii~4K0.83×
34Georgia~30K0.82×
35Louisiana~10K0.82×
36California~90K0.81×
37Michigan~20K0.81×
38Indiana~20K0.81×
39Delaware~2K0.81×
40Minnesota~10K0.80×
41Connecticut~9K0.80×
42Virginia~20K0.79×
43Washington, District of Columbia~2K0.71×
44Texas~60K0.67×
45Massachusetts~10K0.64×
46Florida~50K0.63×
47Maryland~10K0.62×
48Illinois~20K0.60×
49New Jersey~20K0.60×
50New York~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Dual-sport motorcycle, United States
0.54×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dual-sport motorcycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dual-sport motorcycle audience
#·InterestCategoryAffinity×
01Isle of Man TTSports48.25×
02Motorcycle helmetCars & Mobility38.71×
03SupermotoCars & Mobility35.78×
04AlpinestarsCars & Mobility27.95×
05Dakar RallySports27.47×
06Touring motorcycleCars & Mobility21.14×
07Cruiser (motorcycle)Cars & Mobility19.20×
08Motorcycle accessoriesCars & Mobility13.58×
09Obsessed (2009 film)Movies & TV13.30×
10ShimanoCars & Mobility12.62×
11MopedCars & Mobility12.56×
12Toyota Land CruiserCars & Mobility12.50×
13Chopper (motorcycle)Cars & Mobility10.05×
14SuzukiCars & Mobility9.42×
15Custom motorcycleCars & Mobility9.22×
16CarcareCars & Mobility8.42×
17Extreme sportSports6.66×
18Off-road vehicleCars & Mobility6.34×
19Discount TireShopping4.25×
20AutoZoneCars & Mobility3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dual-sport motorcycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dual-sport motorcycle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.54×
Risk AppetiteTHRILL2.85×
Need for SecurityCONSERVATISM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dual-sport motorcycle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
SpiritualityBALANCE0.72×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dual-sport motorcycle have in United States?

Dual-sport motorcycle has an estimated audience of 1,063,520 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dual-sport motorcycle fans?

14.9% of Dual-sport motorcycle fans are female, 85.1% are male, with an average age of 44.2 years.

03

Which brands do Dual-sport motorcycle fans like most?

Dual-sport motorcycle fans show strongest brand affinity for Motorcycle helmet (38.71×), Touring motorcycle (21.14×), and Supermoto (35.78×) over the country average.

04

Where do Dual-sport motorcycle fans live in United States?

Dual-sport motorcycle fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dual-sport motorcycle fans also like?

Beyond Dual-sport motorcycle itself, the audience over-indexes on Touring motorcycle (21.14×), Supermoto (35.78×), Obsessed (2009 film) (13.3×), and Motorcycle accessories (13.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dual-sport motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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