Rascasse Audience Intelligence

Dual-sport motorcycle Audience in Germany

A data profile of the people who buy, follow and care about Dual-sport motorcycle in Germany — modelled from more than twelve digital signal sources. Dual-sport motorcycle has an estimated audience of 238,277 people in Germany.

#6875among Topic in Germany#866in Cars & Mobility

The average Dual-sport motorcycle fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kawasaki, Motorcycle helmet, POLO Motorrad, with strongest over-indexing on Kawasaki (21.23× the country average).

Demographically, the Dual-sport motorcycle audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dual-sport motorcycle fan in Germany is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Kawasaki.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dual-sport motorcycle profile in Germany.

Audience size
238K
in Germany
Gender
15.2%♀
84.8% male
Age
42.5
average years
Country rank
#20291
Topic in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dual-sport motorcycle fans

15.2% are female, 84.8% are male, average age 42.5.

Fig. 02

Gender split

15.2%
Female
84.8%
Male
Demographic split for Dual-sport motorcycle audience in Germany
MetricValue
Female15.2%
Male84.8%
Average age42.5
Estimated audience size238,277
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Dual-sport motorcycle audience in Germany
Age bracketShare%
16-1917%
20-2913%
30-3917%
40-4927%
50+27%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Dual-sport motorcycle audience comes from Germany.

Worldwide audience distribution share by country for Dual-sport motorcycle
CountryShare
United States24.3%
France11.1%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dual-sport motorcycle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dual-sport motorcycle fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.35×
02Thüringen~7K1.20×
03Bayern~40K1.16×
04Mecklenburg-Vorpommern~5K1.10×
05Sachsen-Anhalt~7K1.07×
06Bremen~2K1.06×
07Brandenburg~8K1.05×
08Niedersachsen~20K1.03×
09Nordrhein-Westfalen~50K0.98×
10Baden-Württemberg~30K0.98×
11Saarland~3K0.96×
12Rheinland-Pfalz~10K0.95×
13Hessen~20K0.92×
14Schleswig-Holstein~8K0.89×
15Hamburg~5K0.88×
16Berlin~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Dual-sport motorcycle, Germany
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dual-sport motorcycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dual-sport motorcycle audience
#·InterestCategoryAffinity×
01Aprilia SR50Cars & Mobility41.00×
02POLO MotorradCars & Mobility26.66×
03KawasakiCars & Mobility21.23×
04Once upon a timeMovies & TV20.00×
05Personal protective equipmentCars & Mobility17.64×
06SupermotoCars & Mobility17.63×
07Bicycle helmetCars & Mobility14.56×
08Motorcycle helmetCars & Mobility13.17×
09DucatiCars & Mobility12.74×
10Auto, Motor und SportCars & Mobility12.15×
11Chopper (motorcycle)Cars & Mobility10.67×
12Škoda KodiaqCars & Mobility10.11×
13Cruiser (motorcycle)Cars & Mobility9.74×
14Motorcycle accessoriesCars & Mobility9.62×
15Yamaha Motor CompanyCars & Mobility9.10×
16MotoGPSports8.31×
17Custom motorcycleCars & Mobility7.62×
18Touring motorcycleCars & Mobility7.55×
19Michael SchumacherSports4.85×
20Google MapsInternet & Social Media4.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dual-sport motorcycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dual-sport motorcycle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.88×
Risk AppetiteTHRILL2.44×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dual-sport motorcycle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
CreativityOPEN0.57×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dual-sport motorcycle have in Germany?

Dual-sport motorcycle has an estimated audience of 238,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dual-sport motorcycle fans?

15.2% of Dual-sport motorcycle fans are female, 84.8% are male, with an average age of 42.5 years.

03

Which brands do Dual-sport motorcycle fans like most?

Dual-sport motorcycle fans show strongest brand affinity for Kawasaki (21.23×), Motorcycle helmet (13.17×), and POLO Motorrad (26.66×) over the country average.

04

Where do Dual-sport motorcycle fans live in Germany?

Dual-sport motorcycle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dual-sport motorcycle fans also like?

Beyond Dual-sport motorcycle itself, the audience over-indexes on Motorcycle helmet (13.17×), POLO Motorrad (26.66×), Motorcycle accessories (9.62×), and Google Maps (4.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Dual-sport motorcycle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dual-sport motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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