Dual-sport motorcycle Audience in Germany
Dual-sport motorcycle has an estimated audience of 238,277 people in Germany. 15.2% are female, 84.8% are male, average age 42.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hawesko, Kouros, Israel, Keukenhof, Haberler.
The average Dual-sport motorcycle fan in Germany is 42.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hawesko, Kouros, Israel, with strongest over-indexing on Hawesko (38.88× the country average). Demographically, the Dual-sport motorcycle audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Dual-sport motorcycle fans
| Metric | Value |
|---|---|
| Female | 15.2% |
| Male | 84.8% |
| Average age | 42.5 |
| Estimated audience size | 238,277 |
Audience persona
The typical Dual-sport motorcycle fan in Germany is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 46,697 | 1.22× |
| Nordrhein-Westfalen | 46,452 | 0.89× |
| Baden-Württemberg | 34,711 | 1.07× |
| Niedersachsen | 23,181 | 1× |
| Hessen | 16,587 | 0.91× |
| Sachsen | 15,913 | 1.36× |
| Rheinland-Pfalz | 12,784 | 1.07× |
| Berlin | 8,423 | 0.79× |
| Brandenburg | 8,002 | 1.08× |
| Schleswig-Holstein | 7,516 | 0.88× |
| Thüringen | 7,082 | 1.17× |
| Sachsen-Anhalt | 6,319 | 1.02× |
| Mecklenburg-Vorpommern | 4,939 | 1.09× |
| Hamburg | 4,879 | 0.91× |
| Saarland | 3,292 | 1.13× |
| Bremen | 2,610 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 38.88× | Food & Beverages |
| Kouros | 65.42× | Arts & Culture |
| Israel | 3.77× | Travel & Leisure |
| Keukenhof | 13.75× | Travel & Leisure |
| Haberler | 1.66× | News |
| Urban Outfitters | 1.86× | Shopping |
| Urban horticulture | 1.91× | Home & Garden |
| Progressive rock | 1.61× | Music & Radio |
| Irrigation sprinkler | 8.18× | Home & Garden |
| Groningen | 5.66× | Travel & Leisure |
| Hypertrophy | 15.41× | Health |
| Business English | 2.22× | Business & Career |
| Mechanic | 1.61× | Cars & Mobility |
| KLIX (AM) | 1.81× | Music & Radio |
| Acoustic music | 2.77× | Music & Radio |
| Gouda cheese | 14.2× | Food & Beverages |
| Pumuckl | 4.16× | Movies & TV |
| Cuba Gooding Jr. | 4.14× | Movies & TV |
| Minestrone | 1.7× | Food & Beverages |
| MK | 1.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.88 |
| DIY Mentality | THRILL | 1.37 |
| Risk Appetite | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.21 |
| Sports Activity | POWER | 1.19 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| France | 11.1% |
| United Kingdom | 6.7% |
See Dual-sport motorcycle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dual-sport motorcycle have in Germany?
Dual-sport motorcycle has an estimated audience of 238,277 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dual-sport motorcycle fans?
15.2% of Dual-sport motorcycle fans are female, 84.8% are male, with an average age of 42.5 years.
Which brands do Dual-sport motorcycle fans like most?
Dual-sport motorcycle fans show strongest brand affinity for Hawesko (38.88×), Kouros (65.42×), and Israel (3.77×) over the country average.
Where do Dual-sport motorcycle fans live in Germany?
Dual-sport motorcycle fans in Germany are most concentrated in Bayern (reach 46,697), Nordrhein-Westfalen (reach 46,452), and Baden-Württemberg (reach 34,711). These three regions account for the largest share of the active audience.
What other brands do Dual-sport motorcycle fans also like?
Beyond Dual-sport motorcycle itself, the audience over-indexes on Kouros (65.42×), Israel (3.77×), Keukenhof (13.75×), and Haberler (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dual-sport motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.