Rascasse Audience Intelligence

POLO Motorrad Target Market in Germany

A data profile of the people who buy, follow and care about POLO Motorrad in Germany — modelled from more than twelve digital signal sources. POLO Motorrad has an estimated audience of 565,183 people in Germany.

#10among Motorcycles in Germany#1395among Brand in Germany#489in Cars & Mobility

The average POLO Motorrad fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CHECK24, Fan club, Motorcycle training, with strongest over-indexing on CHECK24 (5.55× the country average).

Demographically, the POLO Motorrad audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical POLO Motorrad fan in Germany is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for CHECK24.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the POLO Motorrad profile in Germany.

Audience size
565K
in Germany
Gender
28.8%♀
71.2% male
Age
37.6
average years
Country rank
#10624
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of POLO Motorrad

28.8% are female, 71.2% are male, average age 37.6.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for POLO Motorrad audience in Germany
MetricValue
Female28.8%
Male71.2%
Average age37.6
Estimated audience size565,183
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the POLO Motorrad audience in Germany
Age bracketShare%
16-1929%
20-2912%
30-3917%
40-4926%
50+16%
Fig. 04

Worldwide distribution

74.5%

of the worldwide POLO Motorrad audience comes from Germany.

Worldwide audience distribution share by country for POLO Motorrad
CountryShare
Germany74.5%
Switzerland10.5%
Austria4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the POLO Motorrad audience in Germany is strongest.

Fig. 05

Top regions by affinity

POLO Motorrad customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.46×
02Baden-Württemberg~100K1.37×
03Hessen~60K1.29×
04Bayern~100K1.23×
05Saarland~8K1.19×
06Rheinland-Pfalz~30K1.15×
07Brandenburg~20K1.09×
08Niedersachsen~60K1.00×
09Berlin~20K0.95×
10Sachsen~30K0.89×
11Bremen~4K0.83×
12Sachsen-Anhalt~10K0.82×
13Thüringen~10K0.81×
14Schleswig-Holstein~20K0.79×
15Hamburg~8K0.65×
16Mecklenburg-Vorpommern~6K0.53×
Fig. 06

Affinity by region

Affinity by region — POLO Motorrad, Germany
0.53×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the POLO Motorrad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for POLO Motorrad audience
#·InterestCategoryAffinity×
01Motorcycle trainingCars & Mobility60.38×
02Norton Motorcycle CompanyCars & Mobility41.11×
03Motorcycle NewsCars & Mobility33.81×
04Dual-sport motorcycleCars & Mobility26.66×
05DaineseCars & Mobility19.90×
06Marc MárquezSports16.97×
07Motorrad (magazine)Cars & Mobility16.95×
08Motorcycle personal protective equipmentCars & Mobility16.17×
09Fan clubSports15.61×
10SupermotoCars & Mobility11.42×
11EndurocrossCars & Mobility10.21×
12Jacob ElordiMovies & TV8.02×
13Touring motorcycleCars & Mobility6.29×
14Chopper (motorcycle)Cars & Mobility6.02×
15Motorcycle helmetCars & Mobility5.64×
16Motorcycle sportSports5.61×
17CHECK24Business & Career5.55×
18Custom motorcycleCars & Mobility4.96×
19Motorcycle clubCars & Mobility4.48×
20MotoGPSports4.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the POLO Motorrad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by POLO Motorrad audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.98×
ExtroversionTHRILL1.25×
PatriotismCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by POLO Motorrad audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.67×
Community OrientationOPEN0.70×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is POLO Motorrad's target market in Germany?

POLO Motorrad's target market in Germany covers an estimated 565,183 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of POLO Motorrad customers?

28.8% of the POLO Motorrad audience are female, 71.2% are male, with an average age of 37.6 years.

03

Which brands do POLO Motorrad fans like most?

POLO Motorrad fans show strongest brand affinity for CHECK24 (5.55×), Fan club (15.61×), and Motorcycle training (60.38×) over the country average.

04

Where do POLO Motorrad fans live in Germany?

POLO Motorrad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do POLO Motorrad fans also like?

Beyond POLO Motorrad itself, the audience over-indexes on Fan club (15.61×), Motorcycle training (60.38×), Norton Motorcycle Company (41.11×), and Jacob Elordi (8.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in Germany

See POLO Motorrad audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for POLO Motorrad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →