POLO Motorrad Audience in Germany
POLO Motorrad has an estimated audience of 572,678 people in Germany. 28.8% are female, 71.2% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CHECK24, Fan club, Motorcycle training, Norton Motorcycle Company, Dual-sport motorcycle.
The average POLO Motorrad fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CHECK24, Fan club, Motorcycle training, with strongest over-indexing on CHECK24 (5.55× the country average). Demographically, the POLO Motorrad audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of POLO Motorrad fans
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 37.6 |
| Estimated audience size | 572,678 |
Audience persona
The typical POLO Motorrad fan in Germany is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,857 | 1.5× |
| Bayern | 113,913 | 1.24× |
| Baden-Württemberg | 111,082 | 1.42× |
| Hessen | 58,101 | 1.33× |
| Niedersachsen | 56,328 | 1.01× |
| Rheinland-Pfalz | 33,528 | 1.17× |
| Sachsen | 25,325 | 0.9× |
| Berlin | 24,191 | 0.94× |
| Brandenburg | 19,284 | 1.09× |
| Schleswig-Holstein | 16,144 | 0.79× |
| Thüringen | 11,675 | 0.8× |
| Sachsen-Anhalt | 11,591 | 0.78× |
| Hamburg | 8,363 | 0.65× |
| Saarland | 7,887 | 1.12× |
| Mecklenburg-Vorpommern | 5,356 | 0.49× |
| Bremen | 3,787 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 5.55× | Business & Career |
| Fan club | 15.61× | Sports |
| Motorcycle training | 60.38× | Cars & Mobility |
| Norton Motorcycle Company | 41.11× | Cars & Mobility |
| Dual-sport motorcycle | 26.66× | Cars & Mobility |
| Motorcycle sport | 5.61× | Sports |
| Jacob Elordi | 8.02× | Movies & TV |
| Motorrad (magazine) | 16.95× | Cars & Mobility |
| Endurocross | 10.21× | Cars & Mobility |
| Motorcycle helmet | 5.64× | Cars & Mobility |
| Marc Márquez | 16.97× | Sports |
| Dainese | 19.9× | Cars & Mobility |
| Touring motorcycle | 6.29× | Cars & Mobility |
| Motorcycle club | 4.48× | Cars & Mobility |
| Motorcycle personal protective equipment | 16.17× | Cars & Mobility |
| Motorcycle News | 33.81× | Cars & Mobility |
| Supermoto | 11.42× | Cars & Mobility |
| MotoGP | 4.35× | Sports |
| Custom motorcycle | 4.96× | Cars & Mobility |
| Chopper (motorcycle) | 6.02× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.76 |
| Need for Security | CONSERVATISM | 1.74 |
| Individualism | JOY | 1.44 |
| DIY Mentality | THRILL | 1.32 |
| Risk Appetite | THRILL | 1.15 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.9% |
| Switzerland | 10.3% |
| Austria | 4.8% |
See POLO Motorrad audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does POLO Motorrad have in Germany?
POLO Motorrad has an estimated audience of 572,678 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of POLO Motorrad fans?
28.8% of POLO Motorrad fans are female, 71.2% are male, with an average age of 37.6 years.
Which brands do POLO Motorrad fans like most?
POLO Motorrad fans show strongest brand affinity for CHECK24 (5.55×), Fan club (15.61×), and Motorcycle training (60.38×) over the country average.
Where do POLO Motorrad fans live in Germany?
POLO Motorrad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,857), Bayern (reach 113,913), and Baden-Württemberg (reach 111,082). These three regions account for the largest share of the active audience.
What other brands do POLO Motorrad fans also like?
Beyond POLO Motorrad itself, the audience over-indexes on Fan club (15.61×), Motorcycle training (60.38×), Norton Motorcycle Company (41.11×), and Dual-sport motorcycle (26.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for POLO Motorrad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.