Dainese Audience in Germany
Dainese has an estimated audience of 251,436 people in Germany. 17.6% are female, 82.4% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Marc Márquez, Motorcycling, Moto Guzzi, KTM, Alpinestars.
The average Dainese fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Marc Márquez, Motorcycling, Moto Guzzi, with strongest over-indexing on Marc Márquez (41.55× the country average). Demographically, the Dainese audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Dainese fans
| Metric | Value |
|---|---|
| Female | 17.6% |
| Male | 82.4% |
| Average age | 35.8 |
| Estimated audience size | 251,436 |
Audience persona
The typical Dainese fan in Germany is more male, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Marc Márquez.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,799 | 1.25× |
| Bayern | 68,667 | 1.7× |
| Baden-Württemberg | 50,473 | 1.47× |
| Niedersachsen | 24,225 | 0.99× |
| Hessen | 23,291 | 1.22× |
| Rheinland-Pfalz | 14,027 | 1.11× |
| Berlin | 12,687 | 1.13× |
| Sachsen | 10,208 | 0.83× |
| Brandenburg | 7,219 | 0.93× |
| Schleswig-Holstein | 6,955 | 0.77× |
| Thüringen | 5,239 | 0.82× |
| Hamburg | 4,798 | 0.84× |
| Sachsen-Anhalt | 4,208 | 0.65× |
| Mecklenburg-Vorpommern | 3,256 | 0.68× |
| Saarland | 2,699 | 0.87× |
| Bremen | 1,603 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marc Márquez | 41.55× | Sports |
| Motorcycling | 8.39× | Cars & Mobility |
| Moto Guzzi | 24.73× | Cars & Mobility |
| KTM | 13.62× | Cars & Mobility |
| Alpinestars | 33.81× | Cars & Mobility |
| Kawasaki | 11.82× | Cars & Mobility |
| Ducati | 12.63× | Cars & Mobility |
| Café racer | 18.6× | Cars & Mobility |
| BMW Motorrad | 9.38× | Cars & Mobility |
| MV Agusta | 29.44× | Cars & Mobility |
| Supermoto | 16.73× | Cars & Mobility |
| Cruiser (motorcycle) | 9.82× | Cars & Mobility |
| Enduro motorcycle | 13.79× | Sports |
| Indian (motorcycle) | 10.85× | Cars & Mobility |
| Hot Wheels | 13.74× | Kids & Family |
| POLO Motorrad | 15.68× | Cars & Mobility |
| Enduro | 10.98× | Cars & Mobility |
| Suzuki | 6.47× | Cars & Mobility |
| Chopper (motorcycle) | 7.67× | Cars & Mobility |
| Valentino Rossi | 17.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.43 |
| DIY Mentality | THRILL | 1.4 |
| Patriotism | CONSERVATISM | 1.31 |
| Family Orientation | CONSERVATISM | 1.31 |
| Extroversion | THRILL | 1.23 |
| Risk Appetite | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.5% |
| United States | 13.7% |
| France | 8.3% |
See Dainese audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does Dainese have in Germany?
Dainese has an estimated audience of 251,436 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dainese fans?
17.6% of Dainese fans are female, 82.4% are male, with an average age of 35.8 years.
Which brands do Dainese fans like most?
Dainese fans show strongest brand affinity for Marc Márquez (41.55×), Motorcycling (8.39×), and Moto Guzzi (24.73×) over the country average.
Where do Dainese fans live in Germany?
Dainese fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,799), Bayern (reach 68,667), and Baden-Württemberg (reach 50,473). These three regions account for the largest share of the active audience.
What other brands do Dainese fans also like?
Beyond Dainese itself, the audience over-indexes on Motorcycling (8.39×), Moto Guzzi (24.73×), KTM (13.62×), and Alpinestars (33.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dainese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.