Rascasse Audience Intelligence

Alpinestars Target Market in Germany

A data profile of the people who buy, follow and care about Alpinestars in Germany — modelled from more than twelve digital signal sources. Alpinestars has an estimated audience of 319,227 people in Germany.

#15among Motorcycles in Germany#2118among Brand in Germany#738in Cars & Mobility

The average Alpinestars fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Endurocross, Sport bike, Freestyle Motocross, with strongest over-indexing on Endurocross (27.99× the country average).

Demographically, the Alpinestars audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alpinestars fan in Germany is more male, around 31.0 years old, with strong Risk Appetite tendencies and a notable affinity for Endurocross.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alpinestars profile in Germany.

Audience size
319K
in Germany
Gender
26.6%♀
73.4% male
Age
31.0
average years
Country rank
#16574
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alpinestars

26.6% are female, 73.4% are male, average age 31.0.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Alpinestars audience in Germany
MetricValue
Female26.6%
Male73.4%
Average age31.0
Estimated audience size319,227
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Alpinestars audience in Germany
Age bracketShare%
16-1946%
20-2918%
30-3915%
40-4914%
50+8%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Alpinestars audience comes from Germany.

Worldwide audience distribution share by country for Alpinestars
CountryShare
China34.9%
United States10.8%
Italy9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alpinestars audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alpinestars customers by region in Germany
#RegionReachAffinity×
01Bayern~60K1.32×
02Baden-Württemberg~50K1.32×
03Brandenburg~10K1.15×
04Thüringen~9K1.14×
05Rheinland-Pfalz~20K1.11×
06Hessen~20K1.07×
07Nordrhein-Westfalen~70K1.04×
08Mecklenburg-Vorpommern~6K1.02×
09Sachsen~20K1.01×
10Niedersachsen~30K0.99×
11Sachsen-Anhalt~7K0.94×
12Saarland~3K0.92×
13Schleswig-Holstein~9K0.85×
14Berlin~10K0.80×
15Hamburg~5K0.76×
16Bremen~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Alpinestars, Germany
0.66×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alpinestars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alpinestars audience
#·InterestCategoryAffinity×
01SupermotoCars & Mobility32.07×
02EndurocrossCars & Mobility27.99×
03Enduro motorcycleSports27.34×
04Dirt BikesSports26.31×
05Freestyle MotocrossSports23.42×
06Cruiser (motorcycle)Cars & Mobility16.36×
07KTMCars & Mobility14.51×
08Yamaha Motor CompanyCars & Mobility13.46×
09Sport bikeCars & Mobility13.28×
10MotocrossSports13.08×
11KawasakiCars & Mobility12.52×
12Motorcycle helmetCars & Mobility12.42×
13Motorcycle accessoriesCars & Mobility12.18×
14MotoGPSports11.16×
15Custom motorcycleCars & Mobility11.12×
16Motorcycle clubCars & Mobility9.57×
17HondaCars & Mobility9.57×
18Motorcycle racingCars & Mobility9.00×
19Motorcycle sportSports8.59×
20Borussia DortmundSports3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alpinestars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alpinestars audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.76×
Community OrientationOPEN1.67×
PatriotismCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alpinestars audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.35×
SpiritualityBALANCE0.43×
IndulgenceJOY0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alpinestars's target market in Germany?

Alpinestars's target market in Germany covers an estimated 319,227 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alpinestars customers?

26.6% of the Alpinestars audience are female, 73.4% are male, with an average age of 31.0 years.

03

Which brands do Alpinestars fans like most?

Alpinestars fans show strongest brand affinity for Endurocross (27.99×), Sport bike (13.28×), and Freestyle Motocross (23.42×) over the country average.

04

Where do Alpinestars fans live in Germany?

Alpinestars fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Alpinestars fans also like?

Beyond Alpinestars itself, the audience over-indexes on Sport bike (13.28×), Freestyle Motocross (23.42×), Supermoto (32.07×), and Enduro motorcycle (27.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in Germany

See Alpinestars audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alpinestars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →