Alpinestars Audience in Germany
Alpinestars has an estimated audience of 303,655 people in Germany. 26.6% are female, 73.4% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Endurocross, Sport bike, Freestyle Motocross, Supermoto, Enduro motorcycle.
The average Alpinestars fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Endurocross, Sport bike, Freestyle Motocross, with strongest over-indexing on Endurocross (27.99× the country average). Demographically, the Alpinestars audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Alpinestars fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 31.0 |
| Estimated audience size | 303,655 |
Audience persona
The typical Alpinestars fan in Germany is more male, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Endurocross.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,043 | 1.07× |
| Bayern | 65,843 | 1.35× |
| Baden-Württemberg | 55,509 | 1.34× |
| Niedersachsen | 30,184 | 1.02× |
| Hessen | 25,887 | 1.12× |
| Rheinland-Pfalz | 17,322 | 1.14× |
| Sachsen | 15,045 | 1.01× |
| Berlin | 11,113 | 0.82× |
| Brandenburg | 11,040 | 1.17× |
| Schleswig-Holstein | 9,112 | 0.84× |
| Thüringen | 8,584 | 1.11× |
| Sachsen-Anhalt | 6,998 | 0.89× |
| Mecklenburg-Vorpommern | 5,522 | 0.95× |
| Hamburg | 5,235 | 0.76× |
| Saarland | 3,319 | 0.89× |
| Bremen | 1,351 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Endurocross | 27.99× | Cars & Mobility |
| Sport bike | 13.28× | Cars & Mobility |
| Freestyle Motocross | 23.42× | Sports |
| Supermoto | 32.07× | Cars & Mobility |
| Enduro motorcycle | 27.34× | Sports |
| Motorcycle helmet | 12.42× | Cars & Mobility |
| Borussia Dortmund | 3.7× | Sports |
| Motorcycle accessories | 12.18× | Cars & Mobility |
| Cruiser (motorcycle) | 16.36× | Cars & Mobility |
| Motorcycle racing | 9× | Cars & Mobility |
| MotoGP | 11.16× | Sports |
| Custom motorcycle | 11.12× | Cars & Mobility |
| Motorcycle club | 9.57× | Cars & Mobility |
| Motocross | 13.08× | Sports |
| KTM | 14.51× | Cars & Mobility |
| Honda | 9.57× | Cars & Mobility |
| Motorcycle sport | 8.59× | Sports |
| Kawasaki | 12.52× | Cars & Mobility |
| Dirt Bikes | 26.31× | Sports |
| Ducati | 13.27× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.03 |
| DIY Mentality | THRILL | 1.38 |
| Community Orientation | OPEN | 1.13 |
| Sports Activity | POWER | 1.13 |
| Risk Appetite | THRILL | 1.07 |
| Extroversion | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 35.4% |
| United States | 10.9% |
| Italy | 9.1% |
See Alpinestars audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does Alpinestars have in Germany?
Alpinestars has an estimated audience of 303,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alpinestars fans?
26.6% of Alpinestars fans are female, 73.4% are male, with an average age of 31.0 years.
Which brands do Alpinestars fans like most?
Alpinestars fans show strongest brand affinity for Endurocross (27.99×), Sport bike (13.28×), and Freestyle Motocross (23.42×) over the country average.
Where do Alpinestars fans live in Germany?
Alpinestars fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,043), Bayern (reach 65,843), and Baden-Württemberg (reach 55,509). These three regions account for the largest share of the active audience.
What other brands do Alpinestars fans also like?
Beyond Alpinestars itself, the audience over-indexes on Sport bike (13.28×), Freestyle Motocross (23.42×), Supermoto (32.07×), and Enduro motorcycle (27.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alpinestars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.