Dirt Bikes Audience in Germany

Dirt Bikes has an estimated audience of 488,375 people in Germany. 24.8% are female, 75.2% are male, average age 29.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cruiser (motorcycle), Freestyle Motocross, Indian (motorcycle), Endurocross, Touring motorcycle.
The average Dirt Bikes fan in Germany is 29.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cruiser (motorcycle), Freestyle Motocross, Indian (motorcycle), with strongest over-indexing on Cruiser (motorcycle) (14.69× the country average). Demographically, the Dirt Bikes audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Dirt Bikes fans
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 29.6 |
| Estimated audience size | 488,375 |
Audience persona
The typical Dirt Bikes fan in Germany is more male, around 29.6 years old, with strong Sports Activity tendencies and a notable affinity for Cruiser (motorcycle).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,139 | 0.88× |
| Bayern | 83,489 | 1.06× |
| Baden-Württemberg | 57,970 | 0.87× |
| Niedersachsen | 42,271 | 0.89× |
| Sachsen | 36,685 | 1.53× |
| Hessen | 30,189 | 0.81× |
| Rheinland-Pfalz | 20,394 | 0.83× |
| Sachsen-Anhalt | 19,561 | 1.55× |
| Brandenburg | 19,528 | 1.29× |
| Schleswig-Holstein | 15,906 | 0.91× |
| Mecklenburg-Vorpommern | 15,725 | 1.69× |
| Thüringen | 15,354 | 1.23× |
| Berlin | 13,445 | 0.62× |
| Hamburg | 7,347 | 0.67× |
| Saarland | 4,454 | 0.74× |
| Bremen | 1,803 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruiser (motorcycle) | 14.69× | Cars & Mobility |
| Freestyle Motocross | 15.83× | Sports |
| Indian (motorcycle) | 14.85× | Cars & Mobility |
| Endurocross | 15.66× | Cars & Mobility |
| Touring motorcycle | 10.44× | Cars & Mobility |
| Enduro | 15.07× | Cars & Mobility |
| Husqvarna | 13.85× | Home & Garden |
| Electric motorcycles and scooters | 6.89× | Cars & Mobility |
| Enduro motorcycle | 13.19× | Sports |
| Rallying | 9.42× | Sports |
| Electric bicycle | 5.73× | Cars & Mobility |
| Café racer | 13.68× | Cars & Mobility |
| Flywheel | 9.49× | Home & Garden |
| Motorcycle sport | 5.08× | Sports |
| Pedelec | 5.97× | Cars & Mobility |
| Auto show | 8.79× | Cars & Mobility |
| Custom motorcycle | 5.73× | Cars & Mobility |
| Supermoto | 12.8× | Cars & Mobility |
| Cars (film) | 3.73× | Movies & TV |
| Bobber (motorcycle) | 15.2× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.4 |
| Travelling | THRILL | 1.35 |
| DIY Mentality | THRILL | 1.27 |
| Risk Appetite | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.1 |
| Urban Lifestyle | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| Spain | 6.3% |
See Dirt Bikes audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dirt Bikes have in Germany?
Dirt Bikes has an estimated audience of 488,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dirt Bikes fans?
24.8% of Dirt Bikes fans are female, 75.2% are male, with an average age of 29.6 years.
Which brands do Dirt Bikes fans like most?
Dirt Bikes fans show strongest brand affinity for Cruiser (motorcycle) (14.69×), Freestyle Motocross (15.83×), and Indian (motorcycle) (14.85×) over the country average.
Where do Dirt Bikes fans live in Germany?
Dirt Bikes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,139), Bayern (reach 83,489), and Baden-Württemberg (reach 57,970). These three regions account for the largest share of the active audience.
What other brands do Dirt Bikes fans also like?
Beyond Dirt Bikes itself, the audience over-indexes on Freestyle Motocross (15.83×), Indian (motorcycle) (14.85×), Endurocross (15.66×), and Touring motorcycle (10.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dirt Bikes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.