A data profile of the people who buy, follow and care about Dirt Bikes in Germany — modelled from more than twelve digital signal sources. Dirt Bikes has an estimated audience of 488,375 people in Germany.
The average Dirt Bikes fan in Germany is 29.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cruiser (motorcycle), Freestyle Motocross, Indian (motorcycle), with strongest over-indexing on Cruiser (motorcycle) (14.69× the country average).
Demographically, the Dirt Bikes audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dirt Bikes fan in Germany is more male, around 29.6 years old, with strong Need for Security tendencies and a notable affinity for Cruiser (motorcycle).
The key figures that characterise the Dirt Bikes profile in Germany.
24.8% are female, 75.2% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 29.6 |
| Estimated audience size | 488,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 18% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Dirt Bikes audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.5% |
| Italy | 6.6% |
| Spain | 6.2% |
Where the Dirt Bikes audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~40K | 1.49× | |
| 02 | Sachsen-Anhalt | ~20K | 1.49× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.33× | |
| 04 | Brandenburg | ~20K | 1.26× | |
| 05 | Thüringen | ~10K | 1.20× | |
| 06 | Bayern | ~80K | 1.07× | |
| 07 | Schleswig-Holstein | ~20K | 0.96× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.91× | |
| 09 | Niedersachsen | ~40K | 0.91× | |
| 10 | Baden-Württemberg | ~60K | 0.89× | |
| 11 | Rheinland-Pfalz | ~20K | 0.89× | |
| 12 | Saarland | ~5K | 0.87× | |
| 13 | Hessen | ~30K | 0.84× | |
| 14 | Bremen | ~3K | 0.77× | |
| 15 | Hamburg | ~8K | 0.71× | |
| 16 | Berlin | ~10K | 0.65× |
The strongest cross-interests of the Dirt Bikes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freestyle Motocross | Sports | 15.83× | ||
| 02 | Endurocross | Cars & Mobility | 15.66× | ||
| 03 | Bobber (motorcycle) | Cars & Mobility | 15.20× | ||
| 04 | Enduro | Cars & Mobility | 15.07× | ||
| 05 | Indian (motorcycle) | Cars & Mobility | 14.85× | ||
| 06 | Cruiser (motorcycle) | Cars & Mobility | 14.69× | ||
| 07 | Husqvarna | Home & Garden | 13.85× | ||
| 08 | Marc Márquez | Sports | 13.80× | ||
| 09 | Enduro motorcycle | Sports | 13.19× | ||
| 10 | Supermoto | Cars & Mobility | 12.80× | ||
| 11 | Touring motorcycle | Cars & Mobility | 10.44× | ||
| 12 | Flywheel | Home & Garden | 9.49× | ||
| 13 | Rallying | Sports | 9.42× | ||
| 14 | Auto show | Cars & Mobility | 8.79× | ||
| 15 | Electric motorcycles and scooters | Cars & Mobility | 6.89× | ||
| 16 | Pedelec | Cars & Mobility | 5.97× | ||
| 17 | Electric bicycle | Cars & Mobility | 5.73× | ||
| 18 | Custom motorcycle | Cars & Mobility | 5.73× | ||
| 19 | Motorcycle sport | Sports | 5.08× | ||
| 20 | Cars (film) | Movies & TV | 3.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.01× | |
| Risk Appetite | THRILL | 1.54× | |
| DIY Mentality | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.87× |
Dirt Bikes has an estimated audience of 488,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
24.8% of Dirt Bikes fans are female, 75.2% are male, with an average age of 29.6 years.
Dirt Bikes fans show strongest brand affinity for Cruiser (motorcycle) (14.69×), Freestyle Motocross (15.83×), and Indian (motorcycle) (14.85×) over the country average.
Dirt Bikes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Dirt Bikes itself, the audience over-indexes on Freestyle Motocross (15.83×), Indian (motorcycle) (14.85×), Endurocross (15.66×), and Touring motorcycle (10.44×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Dirt Bikes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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