Dirt Bikes Audience in United States

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Dirt Bikes has an estimated audience of 2,548,984 people in United States. 21.0% are female, 79.0% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Enduro motorcycle, Endurocross, Supermoto, Freestyle Motocross, Enduro.

The average Dirt Bikes fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enduro motorcycle, Endurocross, Supermoto, with strongest over-indexing on Enduro motorcycle (32.08× the country average). Demographically, the Dirt Bikes audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Dirt Bikes fans

Demographic split for Dirt Bikes audience in United States
MetricValue
Female21.0%
Male79.0%
Average age31.2
Estimated audience size2,548,984

Audience persona

The typical Dirt Bikes fan in United States is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Enduro motorcycle.

Top regions in United States

Top regions ranked by reach for Dirt Bikes in United States
RegionReachAffinity
California232,4680.83×
Texas230,4331.05×
Florida170,1170.99×
New York99,8590.7×
North Carolina88,7991.16×
Georgia88,0791.12×
Ohio86,3201.1×
Pennsylvania86,2731.01×
Illinois83,4340.98×
Michigan73,3541.1×
Tennessee56,7621.11×
Virginia56,7320.91×
Indiana53,0451.14×
Arizona51,7080.99×
South Carolina49,2251.28×
Louisiana47,3151.44×
New Jersey47,2210.73×
Missouri45,9561.12×
Kentucky45,2161.41×
Alabama44,6871.25×
Maryland43,3490.99×
Washington40,9830.8×
Colorado37,5910.94×
Massachusetts33,8060.67×
Oklahoma31,0801.1×
Minnesota30,8240.84×
Wisconsin30,4600.79×
Mississippi29,3301.4×
Utah26,7861.17×
Arkansas23,7861.13×
Nevada22,9660.93×
Connecticut22,0180.86×
Oregon21,5140.74×
Iowa20,5080.98×
Kansas20,4161.02×
West Virginia19,4441.64×
Idaho15,3971.2×
New Mexico14,5751.14×
Nebraska13,3641.05×
Hawaii9,2880.85×
Maine7,8400.86×
New Hampshire7,1190.71×
Montana6,8620.97×
Delaware6,1560.88×
South Dakota5,8911×
North Dakota5,6051.07×
Rhode Island4,9040.6×
Alaska4,6490.85×
Washington, District of Columbia4,6190.6×
Wyoming4,0581.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dirt Bikes audience
BrandAffinityCategory
Enduro motorcycle32.08×Sports
Endurocross22.22×Cars & Mobility
Supermoto27.44×Cars & Mobility
Freestyle Motocross12.94×Sports
Enduro16.19×Cars & Mobility
Fox Racing20.02×Sports
Discount Tire4.63×Shopping
Cars (film)4.15×Movies & TV
Off-roading6.42×Cars & Mobility
Custom motorcycle6.08×Cars & Mobility
Motocross Action29.92×Sports
Sport bike5.56×Cars & Mobility
Motorcycle club5.3×Cars & Mobility
Motorcycle racing4.28×Cars & Mobility
MotoGP6.06×Sports
Motorcycle sport4.61×Sports
Touring motorcycle5.75×Cars & Mobility
KTM8.13×Cars & Mobility
Motorcycling3.54×Cars & Mobility
Motorcycle helmet5.37×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dirt Bikes audience
TraitClusterScore
PatriotismCONSERVATISM2.22
Family OrientationCONSERVATISM2.17
Risk AppetiteTHRILL1.57
LGBTQ+ IdentityOPEN1.53
Luxury OrientationPREMIUM1.39
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Dirt Bikes
CountryShare
United States26.6%
Italy6.6%
Spain6.3%

See Dirt Bikes audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Dirt Bikes have in United States?

Dirt Bikes has an estimated audience of 2,548,984 people in United States, concentrated in California and Texas.

What is the gender split and age of Dirt Bikes fans?

21.0% of Dirt Bikes fans are female, 79.0% are male, with an average age of 31.2 years.

Which brands do Dirt Bikes fans like most?

Dirt Bikes fans show strongest brand affinity for Enduro motorcycle (32.08×), Endurocross (22.22×), and Supermoto (27.44×) over the country average.

Where do Dirt Bikes fans live in United States?

Dirt Bikes fans in United States are most concentrated in California (reach 232,468), Texas (reach 230,433), and Florida (reach 170,117). These three regions account for the largest share of the active audience.

What other brands do Dirt Bikes fans also like?

Beyond Dirt Bikes itself, the audience over-indexes on Endurocross (22.22×), Supermoto (27.44×), Freestyle Motocross (12.94×), and Enduro (16.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dirt Bikes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.