Rascasse Audience Intelligence

Dirt Bikes Audience in United States

A data profile of the people who buy, follow and care about Dirt Bikes in United States — modelled from more than twelve digital signal sources. Dirt Bikes has an estimated audience of 2,548,984 people in United States.

#5575among Topic in United States#1045in Sports

The average Dirt Bikes fan in United States is 31.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Enduro motorcycle, Endurocross, Supermoto, with strongest over-indexing on Enduro motorcycle (32.08× the country average).

Demographically, the Dirt Bikes audience skews more male with an average age of 31.2, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dirt Bikes fan in United States is more male, around 31.2 years old, with strong DIY Mentality tendencies and a notable affinity for Enduro motorcycle.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirt Bikes profile in United States.

Audience size
2.5M
in United States
Gender
21.0%♀
79.0% male
Age
31.2
average years
Country rank
#11745
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dirt Bikes fans

21.0% are female, 79.0% are male, average age 31.2.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Dirt Bikes audience in United States
MetricValue
Female21.0%
Male79.0%
Average age31.2
Estimated audience size2,548,984
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Dirt Bikes audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3916%
40-4913%
50+7%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Dirt Bikes audience comes from United States.

Worldwide audience distribution share by country for Dirt Bikes
CountryShare
United States26.5%
Italy6.6%
Spain6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirt Bikes audience in United States is strongest.

Fig. 05

Top regions by affinity

Dirt Bikes fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.64×
02Kentucky~50K1.44×
03Mississippi~30K1.44×
04Louisiana~50K1.41×
05Idaho~20K1.30×
06Alabama~40K1.25×
07South Carolina~50K1.23×
08Wyoming~5K1.22×
09Utah~30K1.19×
10Indiana~50K1.16×
11New Mexico~10K1.16×
12North Dakota~6K1.16×
13Arkansas~20K1.13×
14Missouri~50K1.12×
15North Carolina~80K1.10×
16Oklahoma~30K1.10×
17Montana~8K1.10×
18Georgia~90K1.09×
19South Dakota~6K1.09×
20Tennessee~50K1.06×
21Nebraska~10K1.06×
22Michigan~70K1.05×
23Texas~200K1.04×
24Ohio~80K1.04×
25Kansas~20K1.03×
26Pennsylvania~90K1.01×
27Iowa~20K0.99×
28Alaska~5K0.98×
29Arizona~50K0.96×
30Maryland~40K0.93×
31Illinois~80K0.90×
32Virginia~60K0.90×
33Florida~200K0.89×
34Colorado~40K0.89×
35Maine~8K0.89×
36Nevada~20K0.88×
37Delaware~6K0.87×
38Minnesota~30K0.83×
39Connecticut~20K0.82×
40Hawaii~9K0.82×
41Washington~40K0.81×
42Wisconsin~30K0.81×
43California~200K0.79×
44New Hampshire~8K0.75×
45Oregon~20K0.73×
46New Jersey~40K0.67×
47Massachusetts~30K0.67×
48New York~90K0.64×
49Rhode Island~5K0.64×
50Washington, District of Columbia~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Dirt Bikes, United States
0.59×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dirt Bikes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dirt Bikes audience
#·InterestCategoryAffinity×
01Enduro motorcycleSports32.08×
02Motocross ActionSports29.92×
03SupermotoCars & Mobility27.44×
04EndurocrossCars & Mobility22.22×
05Fox RacingSports20.02×
06EnduroCars & Mobility16.19×
07Freestyle MotocrossSports12.94×
08KTMCars & Mobility8.13×
09Yamaha Motor CompanyCars & Mobility6.94×
10Off-roadingCars & Mobility6.42×
11Custom motorcycleCars & Mobility6.08×
12MotoGPSports6.06×
13Touring motorcycleCars & Mobility5.75×
14Sport bikeCars & Mobility5.56×
15Motorcycle clubCars & Mobility5.30×
16Discount TireShopping4.63×
17Motorcycle sportSports4.61×
18Motorcycle racingCars & Mobility4.28×
19Cars (film)Movies & TV4.15×
20MotorcyclingCars & Mobility3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dirt Bikes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dirt Bikes audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.30×
PatriotismCONSERVATISM1.27×
Sports ActivityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dirt Bikes audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.46×
Convenience OrientationPREMIUM0.48×
Career OrientationPOWER0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dirt Bikes have in United States?

Dirt Bikes has an estimated audience of 2,548,984 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dirt Bikes fans?

21.0% of Dirt Bikes fans are female, 79.0% are male, with an average age of 31.2 years.

03

Which brands do Dirt Bikes fans like most?

Dirt Bikes fans show strongest brand affinity for Enduro motorcycle (32.08×), Endurocross (22.22×), and Supermoto (27.44×) over the country average.

04

Where do Dirt Bikes fans live in United States?

Dirt Bikes fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dirt Bikes fans also like?

Beyond Dirt Bikes itself, the audience over-indexes on Endurocross (22.22×), Supermoto (27.44×), Freestyle Motocross (12.94×), and Enduro (16.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Dirt Bikes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dirt Bikes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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