Fox Racing Audience in United States

Fox Racing logo

Fox Racing has an estimated audience of 1,557,545 people in United States. 22.1% are female, 77.9% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Lana Del Rey, Dirt Bikes, Endurocross, Laufey, Enduro motorcycle.

The average Fox Racing fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lana Del Rey, Dirt Bikes, Endurocross, with strongest over-indexing on Lana Del Rey (24.36× the country average). Demographically, the Fox Racing audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Fox Racing fans

Demographic split for Fox Racing audience in United States
MetricValue
Female22.1%
Male77.9%
Average age35.7
Estimated audience size1,557,545

Audience persona

The typical Fox Racing fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Lana Del Rey.

Top regions in United States

Top regions ranked by reach for Fox Racing in United States
RegionReachAffinity
California239,6031.4×
Texas89,3470.67×
Florida68,9280.65×
New York51,9440.6×
Pennsylvania51,5940.98×
Arizona47,1111.48×
Michigan38,1150.94×
Ohio37,8760.79×
North Carolina36,6250.78×
Illinois36,1480.7×
Washington34,6971.11×
Colorado33,0561.35×
Georgia32,1460.67×
New Jersey27,3200.69×
Utah26,5451.9×
Indiana24,9400.88×
Tennessee24,7250.79×
Oregon23,3471.31×
Virginia23,1200.61×
Wisconsin22,9100.98×
Minnesota22,1210.99×
Massachusetts21,5690.7×
Missouri20,3070.81×
Nevada19,4921.29×
Kentucky18,7720.96×
South Carolina15,5130.66×
Idaho15,1961.95×
Arkansas14,2911.11×
Maryland14,0660.53×
West Virginia13,8421.91×
Hawaii13,8092.06×
Alabama13,6360.63×
Oklahoma13,3180.77×
Connecticut11,9910.77×
Iowa11,0690.86×
Kansas9,4070.77×
Louisiana8,9480.45×
New Mexico8,9471.15×
Montana8,5391.98×
New Hampshire7,3881.2×
Maine6,2111.11×
Mississippi5,3820.42×
Alaska4,7701.43×
Vermont4,7071.72×
Nebraska4,6850.6×
Wyoming4,0611.76×
Rhode Island3,0750.62×
North Dakota3,0710.96×
South Dakota2,7410.76×
Delaware1,8860.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox Racing audience
BrandAffinityCategory
Lana Del Rey24.36×Music & Radio
Dirt Bikes23.66×Sports
Endurocross13.29×Cars & Mobility
Laufey12.59×Music & Radio
Enduro motorcycle15.39×Sports
Freestyle Motocross9.68×Sports
Motocross Action30.22×Sports
Motorcycle sport5.33×Sports
Supermoto12.44×Cars & Mobility
Sports1.59×Sports
Engine3.64×Cars & Mobility
Arts and music1.56×Arts & Culture
Music1.51×Business & Career
Touring motorcycle6.05×Cars & Mobility
Rose Namajunas19.83×Sports
Pets1.54×Pets & Animals
Latto8.98×Music & Radio
Outdoor recreation1.52×Sports
Eli Tomac33.25×Sports
Motocross5.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox Racing audience
TraitClusterScore
Family OrientationCONSERVATISM2.3
Risk AppetiteTHRILL2.1
PatriotismCONSERVATISM1.88
Sports ActivityPOWER1.65
LGBTQ+ IdentityOPEN1.39
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Fox Racing
CountryShare
United States35.8%
Italy6.7%
France6.6%

See Fox Racing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fox Racing have in United States?

Fox Racing has an estimated audience of 1,557,545 people in United States, concentrated in California and Texas.

What is the gender split and age of Fox Racing fans?

22.1% of Fox Racing fans are female, 77.9% are male, with an average age of 35.7 years.

Which brands do Fox Racing fans like most?

Fox Racing fans show strongest brand affinity for Lana Del Rey (24.36×), Dirt Bikes (23.66×), and Endurocross (13.29×) over the country average.

Where do Fox Racing fans live in United States?

Fox Racing fans in United States are most concentrated in California (reach 239,603), Texas (reach 89,347), and Florida (reach 68,928). These three regions account for the largest share of the active audience.

What other brands do Fox Racing fans also like?

Beyond Fox Racing itself, the audience over-indexes on Dirt Bikes (23.66×), Endurocross (13.29×), Laufey (12.59×), and Enduro motorcycle (15.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.