Rascasse Audience Intelligence

Fox Racing Target Market in United States

A data profile of the people who buy, follow and care about Fox Racing in United States — modelled from more than twelve digital signal sources. Fox Racing has an estimated audience of 1,564,030 people in United States.

#1787among Brand in United States#1546in Sports

The average Fox Racing fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lana Del Rey, Dirt Bikes, Endurocross, with strongest over-indexing on Lana Del Rey (24.36× the country average).

Demographically, the Fox Racing audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fox Racing fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Lana Del Rey.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fox Racing profile in United States.

Audience size
1.6M
in United States
Gender
22.1%♀
77.9% male
Age
35.7
average years
Country rank
#17208
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fox Racing

22.1% are female, 77.9% are male, average age 35.7.

Fig. 02

Gender split

22.1%
Female
77.9%
Male
Demographic split for Fox Racing audience in United States
MetricValue
Female22.1%
Male77.9%
Average age35.7
Estimated audience size1,564,030
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Fox Racing audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Fox Racing audience comes from United States.

Worldwide audience distribution share by country for Fox Racing
CountryShare
United States35.4%
Italy6.6%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fox Racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Fox Racing customers by region in United States
#RegionReachAffinity×
01Idaho~20K1.94×
02Montana~8K1.94×
03Hawaii~10K1.92×
04Utah~30K1.87×
05West Virginia~10K1.85×
06Wyoming~4K1.71×
07Vermont~5K1.65×
08Alaska~5K1.49×
09Arkansas~20K1.41×
10Arizona~40K1.35×
11California~200K1.30×
12Colorado~30K1.30×
13Oregon~20K1.29×
14Nevada~20K1.26×
15New Hampshire~7K1.20×
16New Mexico~9K1.16×
17Maine~6K1.15×
18Washington~30K1.09×
19North Dakota~3K1.04×
20Minnesota~20K0.97×
21Wisconsin~20K0.95×
22Kentucky~20K0.95×
23Pennsylvania~50K0.94×
24Michigan~40K0.92×
25Iowa~10K0.88×
26South Dakota~3K0.88×
27Indiana~20K0.85×
28Missouri~20K0.80×
29Kansas~10K0.79×
30Tennessee~20K0.78×
31Oklahoma~10K0.78×
32Connecticut~10K0.78×
33Ohio~40K0.75×
34North Carolina~30K0.75×
35Rhode Island~4K0.71×
36Massachusetts~20K0.70×
37Nebraska~5K0.69×
38South Carolina~20K0.68×
39Illinois~30K0.65×
40New Jersey~30K0.65×
41Alabama~10K0.65×
42Florida~70K0.64×
43Georgia~30K0.64×
44Texas~80K0.63×
45Virginia~20K0.61×
46Delaware~3K0.61×
47New York~50K0.57×
48Mississippi~7K0.55×
49Maryland~10K0.53×
50Louisiana~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Fox Racing, United States
0.52×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fox Racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fox Racing audience
#·InterestCategoryAffinity×
01Eli TomacSports33.25×
02Motocross ActionSports30.22×
03Lana Del ReyMusic & Radio24.36×
04Dirt BikesSports23.66×
05Enduro motorcycleSports15.39×
06EndurocrossCars & Mobility13.29×
07LaufeyMusic & Radio12.59×
08SupermotoCars & Mobility12.44×
09Freestyle MotocrossSports9.68×
10LattoMusic & Radio8.98×
11Touring motorcycleCars & Mobility6.05×
12Motorcycle sportSports5.33×
13MotocrossSports5.02×
14EngineCars & Mobility3.64×
15ManufacturingBusiness & Career2.13×
16SportsSports1.59×
17Arts and musicArts & Culture1.56×
18PetsPets & Animals1.54×
19Outdoor recreationSports1.52×
20MusicBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fox Racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fox Racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Risk AppetiteTHRILL1.51×
Urban LifestyleOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fox Racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Quality AwarenessPREMIUM0.90×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fox Racing's target market in United States?

Fox Racing's target market in United States covers an estimated 1,564,030 people, concentrated in California and Texas.

02

What is the gender split and age of Fox Racing customers?

22.1% of the Fox Racing audience are female, 77.9% are male, with an average age of 35.7 years.

03

Which brands do Fox Racing fans like most?

Fox Racing fans show strongest brand affinity for Lana Del Rey (24.36×), Dirt Bikes (23.66×), and Endurocross (13.29×) over the country average.

04

Where do Fox Racing fans live in United States?

Fox Racing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Fox Racing fans also like?

Beyond Fox Racing itself, the audience over-indexes on Dirt Bikes (23.66×), Endurocross (13.29×), Laufey (12.59×), and Enduro motorcycle (15.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Fox Racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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