Laufey Audience in United States

Laufey has an estimated audience of 4,558,229 people in United States. 62.1% are female, 37.9% are male, average age 29.8. Top regions: California, Texas, New York. Top brand affinities: Melanie Martinez (singer), Björk, Lorde, Autism Awareness, Charli XCX.

The average Laufey fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Melanie Martinez (singer), Björk, Lorde, with strongest over-indexing on Melanie Martinez (singer) (38.32× the country average). Demographically, the Laufey audience skews more female with an average age of 29.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer

Demographics of Laufey fans

Demographic split for Laufey audience in United States
MetricValue
Female62.1%
Male37.9%
Average age29.8
Estimated audience size4,558,229

Audience persona

The typical Laufey fan in United States is more female, around 29.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Melanie Martinez (singer).

Top regions in United States

Top regions ranked by reach for Laufey in United States
RegionReachAffinity
California1,050,7262.1×
Texas536,7041.37×
New York392,5731.54×
Florida322,2811.04×
Illinois203,2581.34×
Georgia162,3271.16×
Pennsylvania159,1681.04×
Virginia156,7641.41×
New Jersey154,6261.33×
Washington141,9211.55×
North Carolina141,3291.03×
Massachusetts127,8011.42×
Ohio119,9560.85×
Arizona114,7301.23×
Michigan109,4190.92×
Maryland107,0211.37×
Tennessee79,4610.87×
Indiana76,2860.92×
Colorado63,5790.88×
Minnesota58,6940.9×
Oregon58,2621.12×
Missouri57,7550.79×
Nevada55,9981.27×
Connecticut54,5321.19×
South Carolina52,8600.77×
Wisconsin52,7320.77×
Utah51,9911.27×
Louisiana49,2040.84×
Alabama45,3810.71×
Oklahoma45,2120.89×
Kentucky43,1930.76×
Hawaii31,6121.61×
Kansas29,8870.83×
Arkansas27,6940.74×
Iowa26,6820.71×
Mississippi22,5420.6×
Washington, District of Columbia22,0801.61×
Rhode Island18,5911.28×
Nebraska18,1430.79×
New Mexico17,9810.79×
Idaho16,5080.72×
New Hampshire13,8310.77×
West Virginia12,3640.58×
Maine11,7980.72×
Delaware11,2140.89×
Alaska8,5740.88×
Vermont6,5760.82×
Montana6,1260.48×
South Dakota5,7220.54×
North Dakota5,2390.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laufey audience
BrandAffinityCategory
Melanie Martinez (singer)38.32×Music & Radio
Björk29.07×Music & Radio
Lorde18.85×Music & Radio
Autism Awareness9.74×Health
Charli XCX13.88×Music & Radio
Diabetes mellitus awareness6.4×Health
Depop11.33×Fashion & Accessoires
Lana Del Rey11.45×Music & Radio
Jared Leto10.52×Movies & TV
Fiona Apple22.09×Music & Radio
Ponyo18.02×Movies & TV
Singer-songwriter3.15×Music & Radio
Microblogging6.66×Technology & Electronics
Madison Beer7.4×Music & Radio
Ozzy Osbourne6.69×Music & Radio
Rick and Morty5.29×Movies & TV
Toyota Supra10.44×Cars & Mobility
Superman1.85×Movies & TV
Kia Sportage14.12×Cars & Mobility
Brenda Song11.24×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laufey audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
Early Adopter MentalityPOWER1.9
SustainabilityBALANCE1.77
Design AffinityPREMIUM1.72
MindfulnessBALANCE1.51
ExtroversionTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Laufey
CountryShare
United States53.7%
United Kingdom7.4%
Canada6.1%

See Laufey audiences in other countries

More Singer audiences in United States

Frequently asked questions

How many fans does Laufey have in United States?

Laufey has an estimated audience of 4,558,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Laufey fans?

62.1% of Laufey fans are female, 37.9% are male, with an average age of 29.8 years.

Which brands do Laufey fans like most?

Laufey fans show strongest brand affinity for Melanie Martinez (singer) (38.32×), Björk (29.07×), and Lorde (18.85×) over the country average.

Where do Laufey fans live in United States?

Laufey fans in United States are most concentrated in California (reach 1,050,726), Texas (reach 536,704), and New York (reach 392,573). These three regions account for the largest share of the active audience.

What other brands do Laufey fans also like?

Beyond Laufey itself, the audience over-indexes on Björk (29.07×), Lorde (18.85×), Autism Awareness (9.74×), and Charli XCX (13.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laufey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.