Rascasse Audience Intelligence

Laufey Audience in United States

A data profile of the people who buy, follow and care about Laufey in United States — modelled from more than twelve digital signal sources. Laufey has an estimated audience of 4,725,395 people in United States.

#1among Singer in United States#791among Person in United States#618in Music & Radio

The average Laufey fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Melanie Martinez (singer), Charli XCX, Rick and Morty, with strongest over-indexing on Melanie Martinez (singer) (26.83× the country average).

Demographically, the Laufey audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laufey fan in United States is more female, around 30.6 years old, with strong Tradition tendencies and a notable affinity for Melanie Martinez (singer).

Category: Music & Radio · Type: Person · Subtype: Singer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laufey profile in United States.

Audience size
4.7M
in United States
Gender
58.6%♀
41.4% male
Age
30.6
average years
Country rank
#7012
Person in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laufey fans

58.6% are female, 41.4% are male, average age 30.6.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Laufey audience in United States
MetricValue
Female58.6%
Male41.4%
Average age30.6
Estimated audience size4,725,395
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Laufey audience in United States
Age bracketShare%
16-1946%
20-2920%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Laufey audience comes from United States.

Worldwide audience distribution share by country for Laufey
CountryShare
United States52.1%
United Kingdom7.9%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laufey audience in United States is strongest.

Fig. 05

Top regions by affinity

Laufey fans by region: top regions in United States
#RegionReachAffinity×
01California~1M2.01×
02Washington, District of Columbia~20K1.64×
03Hawaii~30K1.62×
04Washington~100K1.51×
05New York~400K1.47×
06Massachusetts~100K1.40×
07Virginia~200K1.37×
08Maryland~100K1.36×
09New Jersey~200K1.34×
10Rhode Island~20K1.31×
11Utah~50K1.30×
12Texas~500K1.29×
13Illinois~200K1.28×
14Nevada~60K1.26×
15Arizona~100K1.22×
16Connecticut~60K1.19×
17Minnesota~80K1.15×
18Pennsylvania~200K1.12×
19Georgia~200K1.12×
20Oregon~60K1.11×
21Florida~300K1.03×
22Colorado~70K1.01×
23Delaware~10K1.00×
24North Carolina~100K0.99×
25Alaska~10K0.97×
26Tennessee~90K0.96×
27Ohio~100K0.93×
28Oklahoma~50K0.91×
29Vermont~7K0.91×
30Michigan~100K0.90×
31Indiana~80K0.90×
32Kentucky~50K0.88×
33Kansas~30K0.88×
34New Hampshire~20K0.88×
35Louisiana~50K0.85×
36Wisconsin~60K0.84×
37Nebraska~20K0.84×
38New Mexico~20K0.83×
39Maine~10K0.83×
40Missouri~60K0.82×
41South Carolina~60K0.82×
42Idaho~20K0.81×
43Arkansas~30K0.80×
44Iowa~30K0.77×
45Alabama~50K0.75×
46North Dakota~7K0.74×
47South Dakota~8K0.70×
48West Virginia~10K0.68×
49Mississippi~30K0.66×
50Montana~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Laufey, United States
0.66×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laufey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laufey audience
#·InterestCategoryAffinity×
01BjörkMusic & Radio34.98×
02Melanie Martinez (singer)Music & Radio26.83×
03MobyMusic & Radio23.60×
04Fiona AppleMusic & Radio20.53×
05Trip hopMusic & Radio16.59×
06LordeMusic & Radio16.52×
07Brenda SongFashion & Accessoires14.49×
08Charli XCXMusic & Radio14.03×
09Lana Del ReyMusic & Radio11.73×
10International educationBusiness & Career10.48×
11Alexander SkarsgårdMovies & TV10.03×
12Ethan HawkeMovies & TV9.30×
13Gwen StefaniMusic & Radio8.28×
14Rick and MortyMovies & TV7.71×
15Madison BeerMusic & Radio7.34×
16Dungeons & DragonsGames7.15×
17Ozzy OsbourneMusic & Radio6.90×
18Hailee SteinfeldMovies & TV6.52×
19ClothingFashion & Accessoires1.66×
20Consumer electronicsTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laufey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laufey audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.87×
PatriotismCONSERVATISM1.75×
SustainabilityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laufey audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
Family OrientationCONSERVATISM0.88×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laufey have in United States?

Laufey has an estimated audience of 4,725,395 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Laufey fans?

58.6% of Laufey fans are female, 41.4% are male, with an average age of 30.6 years.

03

Which brands do Laufey fans like most?

Laufey fans show strongest brand affinity for Melanie Martinez (singer) (26.83×), Charli XCX (14.03×), and Rick and Morty (7.71×) over the country average.

04

Where do Laufey fans live in United States?

Laufey fans in United States are most concentrated in California (reach ~1M), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Laufey fans also like?

Beyond Laufey itself, the audience over-indexes on Charli XCX (14.03×), Rick and Morty (7.71×), Brenda Song (14.49×), and Lorde (16.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Laufey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laufey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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