Rascasse Audience Intelligence

Björk Audience in United States

A data profile of the people who buy, follow and care about Björk in United States — modelled from more than twelve digital signal sources. Björk has an estimated audience of 297,112 people in United States.

#15among Composer in United States#12162among Person in United States#7103in Music & Radio

The average Björk fan in United States is 32.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Anya Taylor-Joy, Laufey, Excalibur (film), with strongest over-indexing on Anya Taylor-Joy (30.21× the country average).

Demographically, the Björk audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Björk fan in United States is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Anya Taylor-Joy.

Category: Music & Radio · Type: Person · Subtype: Composer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Björk profile in United States.

Audience size
297K
in United States
Gender
50.8%♀
49.2% male
Age
32.5
average years
Country rank
#48630
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Björk fans

50.8% are female, 49.2% are male, average age 32.5.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Björk audience in United States
MetricValue
Female50.8%
Male49.2%
Average age32.5
Estimated audience size297,112
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Björk audience in United States
Age bracketShare%
16-1941%
20-2918%
30-3915%
40-4914%
50+11%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Björk audience comes from United States.

Worldwide audience distribution share by country for Björk
CountryShare
Germany19.9%
United States13.0%
Sweden8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Björk audience in United States is strongest.

Fig. 05

Top regions by affinity

Björk fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.46×
02Oregon~5K1.42×
03Washington~8K1.37×
04New York~20K1.27×
05Massachusetts~7K1.24×
06Vermont<1K1.21×
07Illinois~10K1.15×
08Rhode Island~1K1.14×
09Washington, District of Columbia~1K1.14×
10Texas~30K1.12×
11Maine~1K1.12×
12Arizona~6K1.09×
13Nevada~3K1.09×
14Virginia~8K1.08×
15Connecticut~3K1.08×
16Maryland~5K1.07×
17Colorado~5K1.07×
18Alaska<1K1.07×
19New Jersey~8K1.05×
20New Mexico~2K1.03×
21New Hampshire~1K1.03×
22Pennsylvania~10K1.02×
23Minnesota~4K1.02×
24Georgia~9K1.01×
25Utah~3K1.01×
26Oklahoma~3K1.00×
27Florida~20K0.99×
28North Carolina~9K0.99×
29Hawaii~1K0.98×
30Ohio~9K0.95×
31Louisiana~4K0.95×
32Michigan~7K0.94×
33Tennessee~5K0.94×
34Indiana~5K0.93×
35Idaho~1K0.92×
36Montana<1K0.92×
37Wisconsin~4K0.91×
38Kentucky~3K0.91×
39Missouri~4K0.90×
40Kansas~2K0.90×
41Arkansas~2K0.86×
42Delaware<1K0.86×
43Nebraska~1K0.84×
44West Virginia~1K0.83×
45North Dakota<1K0.81×
46Iowa~2K0.80×
47South Carolina~3K0.79×
48South Dakota<1K0.79×
49Alabama~3K0.77×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Björk, United States
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Björk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Björk audience
#·InterestCategoryAffinity×
01ShygirlMusic & Radio51.57×
02Excalibur (film)Movies & TV42.04×
03LaufeyMusic & Radio34.98×
04Arctic MonkeysMusic & Radio33.22×
05All Time LowMusic & Radio32.01×
06Anya Taylor-JoyMovies & TV30.21×
07Imagine DragonsMusic & Radio28.15×
08ParamoreMusic & Radio26.87×
09MitskiMusic & Radio24.76×
10Muse (band)Music & Radio21.10×
11Fall Out BoyMusic & Radio19.58×
12System of a DownMusic & Radio17.89×
13Alexander SkarsgårdMovies & TV17.19×
14YUNGBLUDMusic & Radio16.84×
15Willem DafoeMovies & TV14.34×
16Ethan HawkeMovies & TV13.53×
17Nirvana (band)Music & Radio12.29×
18Ozzy OsbourneMusic & Radio11.78×
19Paul McCartneyMusic & Radio10.15×
20Nicole KidmanMovies & TV8.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Björk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Björk audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Early Adopter MentalityPOWER1.17×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Björk audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
DIY MentalityTHRILL0.67×
Career OrientationPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Björk have in United States?

Björk has an estimated audience of 297,112 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Björk fans?

50.8% of Björk fans are female, 49.2% are male, with an average age of 32.5 years.

03

Which brands do Björk fans like most?

Björk fans show strongest brand affinity for Anya Taylor-Joy (30.21×), Laufey (34.98×), and Excalibur (film) (42.04×) over the country average.

04

Where do Björk fans live in United States?

Björk fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Björk fans also like?

Beyond Björk itself, the audience over-indexes on Laufey (34.98×), Excalibur (film) (42.04×), YUNGBLUD (16.84×), and Alexander Skarsgård (17.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Björk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Björk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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