Björk Audience in United States

Björk logo

Björk has an estimated audience of 2,100,661 people in United States. 50.8% are female, 49.2% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Anya Taylor-Joy, Laufey, Laufey, Alexander Skarsgård, Excalibur (film).

The average Björk fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anya Taylor-Joy, Laufey, Laufey, with strongest over-indexing on Anya Taylor-Joy (30.21× the country average). Demographically, the Björk audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Composer

Demographics of Björk fans

Demographic split for Björk audience in United States
MetricValue
Female50.8%
Male49.2%
Average age32.5
Estimated audience size2,100,661

Audience persona

The typical Björk fan in United States is balanced, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Anya Taylor-Joy.

Top regions in United States

Top regions ranked by reach for Björk in United States
RegionReachAffinity
California293,7171.27×
Texas199,2311.1×
Florida137,4310.97×
New York132,6221.13×
Illinois74,8611.07×
Pennsylvania74,2801.05×
Georgia66,2191.02×
North Carolina64,9311.03×
Ohio60,8420.94×
Virginia56,7961.11×
Washington54,8861.3×
New Jersey54,5611.02×
Michigan54,1300.99×
Massachusetts44,5021.08×
Tennessee43,7191.04×
Maryland42,3001.17×
Arizona41,9500.98×
Indiana37,2750.97×
Colorado34,9361.06×
Missouri34,5761.02×
Oregon33,6311.4×
Minnesota33,1181.1×
Wisconsin30,4830.96×
Kentucky28,5561.08×
South Carolina26,8510.85×
Oklahoma25,8791.11×
Louisiana25,5670.94×
Alabama21,7710.74×
Connecticut21,2681.01×
Utah20,3921.08×
Nevada19,6730.97×
Kansas16,9121.02×
Arkansas16,7250.97×
Iowa15,1220.87×
Mississippi14,0550.81×
New Mexico11,6201.1×
Idaho10,5181×
Nebraska9,6200.91×
New Hampshire8,4201.02×
West Virginia8,4100.86×
Hawaii8,2640.92×
Maine7,4490.99×
Rhode Island6,8601.03×
Montana5,9271.02×
Washington, District of Columbia5,8600.93×
Delaware4,3230.75×
South Dakota4,2960.88×
North Dakota3,7380.87×
Alaska3,6120.8×
Vermont3,4990.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Björk audience
BrandAffinityCategory
Anya Taylor-Joy30.21×Movies & TV
Laufey34.98×Music & Radio
Laufey22.55×Music & Radio
Alexander Skarsgård17.19×Movies & TV
Excalibur (film)42.04×Movies & TV
YUNGBLUD16.84×Music & Radio
Ozzy Osbourne11.78×Music & Radio
Arctic Monkeys33.22×Music & Radio
Ethan Hawke13.53×Movies & TV
Imagine Dragons28.15×Music & Radio
Paramore26.87×Music & Radio
Muse (band)21.1×Music & Radio
Nicole Kidman8.26×Movies & TV
Willem Dafoe14.34×Movies & TV
Paul McCartney10.15×Music & Radio
Shygirl51.57×Music & Radio
Mitski24.76×Music & Radio
All Time Low32.01×Music & Radio
Mitski23.86×Music & Radio
System of a Down17.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Björk audience
TraitClusterScore
Design AffinityPREMIUM2.27
SustainabilityBALANCE2.03
Early Adopter MentalityPOWER2
LGBTQ+ IdentityOPEN1.82
Urban LifestyleOPEN1.7
MindfulnessBALANCE1.68

Worldwide distribution

Worldwide audience distribution share by country for Björk
CountryShare
United States30.0%
United Kingdom10.8%
Brazil8.0%

See Björk audiences in other countries

More Composer audiences in United States

Frequently asked questions

How many fans does Björk have in United States?

Björk has an estimated audience of 2,100,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Björk fans?

50.8% of Björk fans are female, 49.2% are male, with an average age of 32.5 years.

Which brands do Björk fans like most?

Björk fans show strongest brand affinity for Anya Taylor-Joy (30.21×), Laufey (34.98×), and Laufey (22.55×) over the country average.

Where do Björk fans live in United States?

Björk fans in United States are most concentrated in California (reach 293,717), Texas (reach 199,231), and Florida (reach 137,431). These three regions account for the largest share of the active audience.

What other brands do Björk fans also like?

Beyond Björk itself, the audience over-indexes on Laufey (34.98×), Laufey (22.55×), Alexander Skarsgård (17.19×), and Excalibur (film) (42.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Björk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.