A data profile of the people who buy, follow and care about John Williams in United States — modelled from more than twelve digital signal sources. John Williams has an estimated audience of 5,012,563 people in United States.
The average John Williams fan in United States is 44.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Communication, Printing, Android (operating system), with strongest over-indexing on Communication (2.79× the country average).
Demographically, the John Williams audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical John Williams fan in United States is balanced, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for Communication.
The key figures that characterise the John Williams profile in United States.
53.8% are female, 46.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.8 |
| Estimated audience size | 5,012,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide John Williams audience comes from United States.
| Country | Share |
|---|---|
| United States | 36.9% |
| Germany | 8.5% |
| United Kingdom | 8.4% |
Where the John Williams audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~70K | 1.64× | |
| 02 | Massachusetts | ~100K | 1.50× | |
| 03 | New Hampshire | ~30K | 1.49× | |
| 04 | California | ~700K | 1.24× | |
| 05 | Oregon | ~70K | 1.17× | |
| 06 | Maine | ~20K | 1.17× | |
| 07 | Washington | ~100K | 1.15× | |
| 08 | Illinois | ~200K | 1.14× | |
| 09 | Vermont | ~10K | 1.12× | |
| 10 | Connecticut | ~60K | 1.11× | |
| 11 | Idaho | ~30K | 1.11× | |
| 12 | Wisconsin | ~80K | 1.10× | |
| 13 | Minnesota | ~80K | 1.10× | |
| 14 | Indiana | ~100K | 1.09× | |
| 15 | Rhode Island | ~20K | 1.08× | |
| 16 | Ohio | ~200K | 1.07× | |
| 17 | Colorado | ~80K | 1.07× | |
| 18 | Alaska | ~10K | 1.05× | |
| 19 | Missouri | ~80K | 1.03× | |
| 20 | Arizona | ~100K | 1.02× | |
| 21 | Pennsylvania | ~200K | 1.01× | |
| 22 | Montana | ~10K | 1.01× | |
| 23 | Kansas | ~40K | 1.00× | |
| 24 | Michigan | ~100K | 0.99× | |
| 25 | Virginia | ~100K | 0.99× | |
| 26 | Tennessee | ~100K | 0.98× | |
| 27 | Washington, District of Columbia | ~10K | 0.98× | |
| 28 | New York | ~300K | 0.97× | |
| 29 | Iowa | ~40K | 0.97× | |
| 30 | West Virginia | ~20K | 0.94× | |
| 31 | Maryland | ~80K | 0.93× | |
| 32 | Oklahoma | ~50K | 0.93× | |
| 33 | Nebraska | ~20K | 0.93× | |
| 34 | South Dakota | ~10K | 0.92× | |
| 35 | New Jersey | ~100K | 0.90× | |
| 36 | North Carolina | ~100K | 0.89× | |
| 37 | Nevada | ~40K | 0.89× | |
| 38 | Florida | ~300K | 0.88× | |
| 39 | Arkansas | ~40K | 0.88× | |
| 40 | Kentucky | ~50K | 0.87× | |
| 41 | North Dakota | ~9K | 0.86× | |
| 42 | Alabama | ~60K | 0.84× | |
| 43 | Georgia | ~100K | 0.83× | |
| 44 | Hawaii | ~20K | 0.83× | |
| 45 | New Mexico | ~20K | 0.82× | |
| 46 | Delaware | ~10K | 0.82× | |
| 47 | South Carolina | ~60K | 0.80× | |
| 48 | Texas | ~300K | 0.79× | |
| 49 | Louisiana | ~50K | 0.72× | |
| 50 | Mississippi | ~30K | 0.66× |
The strongest cross-interests of the John Williams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web portal | Internet & Social Media | 4.22× | ||
| 02 | Communication | Technology & Electronics | 2.79× | ||
| 03 | Cloud computing | Technology & Electronics | 2.64× | ||
| 04 | Printing | Technology & Electronics | 2.41× | ||
| 05 | World Wide Web | Internet & Social Media | 2.13× | ||
| 06 | Internet & Social Media | 2.10× | |||
| 07 | Android (operating system) | Technology & Electronics | 2.04× | ||
| 08 | Society | Politics & Society | 1.76× | ||
| 09 | Televisions | Technology & Electronics | 1.73× | ||
| 10 | Software | Technology & Electronics | 1.72× | ||
| 11 | Smartphones | Technology & Electronics | 1.69× | ||
| 12 | U.S. state | Travel & Leisure | 1.65× | ||
| 13 | Money | Business & Career | 1.61× | ||
| 14 | Social network | Internet & Social Media | 1.59× | ||
| 15 | Walmart | Shopping | 1.58× | ||
| 16 | Mobile phones | Technology & Electronics | 1.55× | ||
| 17 | Computers | Technology & Electronics | 1.54× | ||
| 18 | Comedy movies | Movies & TV | 1.53× | ||
| 19 | Leisure | Travel & Leisure | 1.53× | ||
| 20 | Family | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.41× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Sustainability | BALANCE | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
John Williams has an estimated audience of 5,012,563 people in United States, concentrated in California and Texas.
53.8% of John Williams fans are female, 46.2% are male, with an average age of 44.8 years.
John Williams fans show strongest brand affinity for Communication (2.79×), Printing (2.41×), and Android (operating system) (2.04×) over the country average.
John Williams fans in United States are most concentrated in California (reach ~700K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond John Williams itself, the audience over-indexes on Printing (2.41×), Android (operating system) (2.04×), Televisions (1.73×), and Family (1.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for John Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.