A data profile of the people who buy, follow and care about Kaytranada in United States — modelled from more than twelve digital signal sources. Kaytranada has an estimated audience of 491,303 people in United States.
The average Kaytranada fan in United States is 28.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Beauty salons, Cooking, Alcoholic beverages, with strongest over-indexing on Beauty salons (2.46× the country average).
Demographically, the Kaytranada audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kaytranada fan in United States is more male, around 28.4 years old, with strong Indulgence tendencies and a notable affinity for Beauty salons.
The key figures that characterise the Kaytranada profile in United States.
39.1% are female, 60.9% are male, average age 28.4.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 28.4 |
| Estimated audience size | 491,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 42% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 0% |
Where the Kaytranada audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~7K | 4.53× | |
| 02 | California | ~200K | 2.80× | |
| 03 | New York | ~80K | 2.62× | |
| 04 | Maryland | ~20K | 2.53× | |
| 05 | Georgia | ~30K | 1.94× | |
| 06 | Nevada | ~10K | 1.83× | |
| 07 | Illinois | ~30K | 1.79× | |
| 08 | Washington | ~20K | 1.70× | |
| 09 | New Jersey | ~20K | 1.63× | |
| 10 | Arizona | ~20K | 1.49× | |
| 11 | Virginia | ~20K | 1.47× | |
| 12 | Massachusetts | ~20K | 1.46× | |
| 13 | Florida | ~50K | 1.43× | |
| 14 | Colorado | ~10K | 1.41× | |
| 15 | Oregon | ~9K | 1.39× | |
| 16 | Texas | ~60K | 1.17× | |
| 17 | Connecticut | ~6K | 1.16× | |
| 18 | Pennsylvania | ~20K | 1.10× | |
| 19 | Delaware | ~2K | 1.08× | |
| 20 | Rhode Island | ~2K | 1.04× | |
| 21 | Michigan | ~10K | 1.01× | |
| 22 | North Carolina | ~20K | 1.00× | |
| 23 | Vermont | <1K | 0.89× | |
| 24 | Louisiana | ~6K | 0.83× | |
| 25 | Hawaii | ~2K | 0.82× | |
| 26 | North Dakota | <1K | 0.77× | |
| 27 | Alaska | <1K | 0.76× | |
| 28 | South Dakota | <1K | 0.74× | |
| 29 | South Carolina | ~6K | 0.70× | |
| 30 | Montana | ~1K | 0.69× | |
| 31 | Maine | ~1K | 0.68× | |
| 32 | Tennessee | ~7K | 0.66× | |
| 33 | New Mexico | ~2K | 0.66× | |
| 34 | New Hampshire | ~1K | 0.66× | |
| 35 | Indiana | ~7K | 0.65× | |
| 36 | Mississippi | ~3K | 0.63× | |
| 37 | West Virginia | ~2K | 0.63× | |
| 38 | Ohio | ~10K | 0.62× | |
| 39 | Alabama | ~5K | 0.61× | |
| 40 | Idaho | ~2K | 0.61× | |
| 41 | Missouri | ~5K | 0.60× | |
| 42 | Minnesota | ~5K | 0.59× | |
| 43 | Arkansas | ~3K | 0.59× | |
| 44 | Nebraska | ~2K | 0.59× | |
| 45 | Utah | ~3K | 0.58× | |
| 46 | Wisconsin | ~5K | 0.56× | |
| 47 | Kansas | ~2K | 0.56× | |
| 48 | Kentucky | ~4K | 0.55× | |
| 49 | Oklahoma | ~3K | 0.54× | |
| 50 | Iowa | ~2K | 0.52× |
The strongest cross-interests of the Kaytranada audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet celebrity | Internet & Social Media | 3.04× | ||
| 02 | Beauty salons | Beauty & Wellness | 2.46× | ||
| 03 | Handbags | Fashion & Accessoires | 2.39× | ||
| 04 | Nordstrom | Shopping | 2.30× | ||
| 05 | Cocktail | Food & Beverages | 2.27× | ||
| 06 | Veganism | Food & Beverages | 2.24× | ||
| 07 | Etsy | Fashion & Accessoires | 2.06× | ||
| 08 | Coupons | Shopping | 1.96× | ||
| 09 | Wine | Food & Beverages | 1.84× | ||
| 10 | Burger King | Food & Beverages | 1.84× | ||
| 11 | Horror movies | Movies & TV | 1.84× | ||
| 12 | Alcoholic beverages | Food & Beverages | 1.79× | ||
| 13 | Coffee | Food & Beverages | 1.78× | ||
| 14 | Recipes | Food & Beverages | 1.72× | ||
| 15 | Walmart | Shopping | 1.72× | ||
| 16 | Cooking | Food & Beverages | 1.71× | ||
| 17 | Banking | Business & Career | 1.68× | ||
| 18 | Home improvement | Home & Garden | 1.60× | ||
| 19 | Health care | Business & Career | 1.53× | ||
| 20 | Smartphones | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.69× | |
| Career Orientation | POWER | 1.52× | |
| Healthy Lifestyle | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.63× | |
| Community Orientation | OPEN | 0.65× | |
| Travelling | THRILL | 0.65× |
Kaytranada has an estimated audience of 491,303 people in United States, concentrated in California and New York.
39.1% of Kaytranada fans are female, 60.9% are male, with an average age of 28.4 years.
Kaytranada fans show strongest brand affinity for Beauty salons (2.46×), Cooking (1.71×), and Alcoholic beverages (1.79×) over the country average.
Kaytranada fans in United States are most concentrated in California (reach ~200K), New York (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Kaytranada itself, the audience over-indexes on Cooking (1.71×), Alcoholic beverages (1.79×), Veganism (2.24×), and Nordstrom (2.3×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kaytranada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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