Web portal Audience in United States
Web portal has an estimated audience of 15,456,735 people in United States. 50.7% are female, 49.3% are male, average age 44.6. Top brand affinities: Israel, Nationality, Jeep Wagoneer, Cam Ward, Jeep Grand Cherokee (WJ).
Top brand affinities include Israel, Nationality, Jeep Wagoneer, with strongest over-indexing on Israel (3.2× the country average). Demographically, the Web portal audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Individualism, Spirituality.
Category: Internet & Social Media · Type: Topic
Demographics of Web portal fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.6 |
| Estimated audience size | 15,456,735 |
Audience persona
The typical Web portal fan in United States is balanced, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.2× | Travel & Leisure |
| Nationality | 1.84× | Politics & Society |
| Jeep Wagoneer | 4.28× | Cars & Mobility |
| Cam Ward | 2× | Sports |
| Jeep Grand Cherokee (WJ) | 2.46× | Cars & Mobility |
| Home staging | 2.02× | Home & Garden |
| Kodiak, Alaska | 2.84× | Travel & Leisure |
| Hocus Pocus | 1.61× | Movies & TV |
| Iron Man (film) | 1.59× | Movies & TV |
| Jezebel (film) | 2.28× | Movies & TV |
| Fathead (brand) | 5.18× | Arts & Culture |
| Strategic human resource planning | 2.82× | Business & Career |
| JamBase | 3.35× | Music & Radio |
| Nuts (film) | 1.61× | Movies & TV |
| Takers | 2.54× | Movies & TV |
| Enfamil | 1.81× | Kids & Family |
| Nurse educator | 2.01× | Kids & Family |
| Nancy Cartwright | 2.92× | Movies & TV |
| Canon (music) | 4.74× | Music & Radio |
| Keeper (password manager) | 1.6× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.17 |
| Spirituality | BALANCE | 1.13 |
| Extroversion | THRILL | 1.1 |
| Convenience Orientation | PREMIUM | 1.1 |
| Social Media Usage | JOY | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 7.9% |
| Brazil | 6.8% |
See Web portal audiences in other countries
More Internet & Social Media audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Web portal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.