Rascasse Audience Intelligence

Web portal Audience in United States

A data profile of the people who buy, follow and care about Web portal in United States — modelled from more than twelve digital signal sources. Web portal has an estimated audience of 15,456,735 people in United States.

#1527among Topic in United States#39in Internet & Social Media

The average Web portal fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MSN, Google, Email, with strongest over-indexing on MSN (1.8× the country average).

Demographically, the Web portal audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web portal fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web portal profile in United States.

Audience size
15.5M
in United States
Gender
50.7%♀
49.3% male
Age
44.6
average years
Country rank
#2247
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web portal fans

50.7% are female, 49.3% are male, average age 44.6.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Web portal audience in United States
MetricValue
Female50.7%
Male49.3%
Average age44.6
Estimated audience size15,456,735
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Web portal audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Web portal audience comes from United States.

Worldwide audience distribution share by country for Web portal
CountryShare
United States20.5%
India7.9%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web portal audience in United States is strongest.

Fig. 05

Top regions by affinity

Web portal fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~700K1.42×
02Georgia~600K1.20×
03Alaska~40K1.10×
04Vermont~30K1.09×
05South Dakota~40K1.08×
06North Dakota~30K1.07×
07Montana~40K1.05×
08Virginia~400K1.04×
09Oregon~200K1.03×
10California~1.5M1.02×
11Delaware~40K1.02×
12Mississippi~100K1.01×
13West Virginia~70K1.01×
14Hawaii~70K1.00×
15Maine~60K1.00×
16Rhode Island~50K1.00×
17Washington, District of Columbia~50K1.00×
18New Jersey~400K0.99×
19Idaho~80K0.99×
20New Hampshire~60K0.99×
21Washington~300K0.98×
22South Carolina~200K0.98×
23Connecticut~200K0.98×
24Arkansas~100K0.97×
25New Mexico~80K0.97×
26Nebraska~80K0.97×
27Illinois~500K0.96×
28Tennessee~300K0.96×
29Alabama~200K0.96×
30Kansas~100K0.96×
31Indiana~300K0.95×
32Wisconsin~200K0.95×
33Louisiana~200K0.95×
34Oklahoma~200K0.95×
35Utah~100K0.95×
36Iowa~100K0.95×
37Maryland~200K0.94×
38Kentucky~200K0.94×
39Nevada~100K0.94×
40New York~800K0.92×
41Ohio~400K0.92×
42North Carolina~400K0.92×
43Missouri~200K0.92×
44Arizona~300K0.91×
45Massachusetts~300K0.91×
46Minnesota~200K0.91×
47Colorado~200K0.90×
48Michigan~400K0.89×
49Florida~900K0.86×
50Texas~1M0.85×
Fig. 06

Affinity by region

Affinity by region — Web portal, United States
0.85×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web portal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web portal audience
#·InterestCategoryAffinity×
01John WilliamsMusic & Radio4.22×
02MeteorologyHome & Garden2.12×
03Political scienceBusiness & Career2.08×
04Risk managementBusiness & Career1.90×
05Creative CommonsTechnology & Electronics1.89×
06CBS NewsMovies & TV1.85×
07MSNNews1.80×
08GoogleInternet & Social Media1.78×
09GeneticsKids & Family1.75×
10Fox News ChannelMovies & TV1.72×
11Real propertyHome & Garden1.69×
12Artificial intelligenceTechnology & Electronics1.68×
13CBS SportsMovies & TV1.68×
14RadioTechnology & Electronics1.67×
15Online newspaperNews1.67×
16EmailTechnology & Electronics1.61×
17UniversityBusiness & Career1.57×
18LodgingTravel & Leisure1.57×
19DentistryBusiness & Career1.56×
20RecreationTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web portal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web portal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
SpiritualityBALANCE1.32×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web portal audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web portal have in United States?

Web portal has an estimated audience of 15,456,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Web portal fans?

50.7% of Web portal fans are female, 49.3% are male, with an average age of 44.6 years.

03

Which brands do Web portal fans like most?

Web portal fans show strongest brand affinity for MSN (1.8×), Google (1.78×), and Email (1.61×) over the country average.

04

Where do Web portal fans live in United States?

Web portal fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Web portal fans also like?

Beyond Web portal itself, the audience over-indexes on Google (1.78×), Email (1.61×), Recreation (1.51×), and Fox News Channel (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Web portal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web portal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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