Web portal Audience in Germany
A data profile of the people who buy, follow and care about Web portal in Germany — modelled from more than twelve digital signal sources. Web portal has an estimated audience of 3,317,298 people in Germany.
The average Web portal fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (3× the country average).
Demographically, the Web portal audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Web portal fan in Germany is balanced, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Web portal profile in Germany.
Search interest · 12-month trend
Demographics of Web portal fans
52.2% are female, 47.8% are male, average age 44.4.
Gender split
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.4 |
| Estimated audience size | 3,317,298 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Web portal audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.9% |
| Brazil | 6.8% |
Geography
Where the Web portal audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~30K | 1.17× | |
| 02 | Saarland | ~40K | 1.09× | |
| 03 | Nordrhein-Westfalen | ~800K | 1.08× | |
| 04 | Thüringen | ~90K | 1.02× | |
| 05 | Sachsen-Anhalt | ~90K | 1.01× | |
| 06 | Mecklenburg-Vorpommern | ~60K | 1.01× | |
| 07 | Hessen | ~300K | 1.00× | |
| 08 | Brandenburg | ~100K | 0.98× | |
| 09 | Schleswig-Holstein | ~100K | 0.97× | |
| 10 | Berlin | ~100K | 0.96× | |
| 11 | Hamburg | ~70K | 0.96× | |
| 12 | Rheinland-Pfalz | ~200K | 0.95× | |
| 13 | Sachsen | ~200K | 0.95× | |
| 14 | Niedersachsen | ~300K | 0.91× | |
| 15 | Baden-Württemberg | ~400K | 0.88× | |
| 16 | Bayern | ~500K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Web portal audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allgäu | Travel & Leisure | 3.80× | ||
| 02 | Sixt | Cars & Mobility | 3.58× | ||
| 03 | Western Union | Business & Career | 3.49× | ||
| 04 | Nature | Home & Garden | 3.00× | ||
| 05 | Real property | Home & Garden | 2.96× | ||
| 06 | Satire | Literature | 2.86× | ||
| 07 | Biology | Health | 2.75× | ||
| 08 | Vacations | Travel & Leisure | 2.72× | ||
| 09 | Technology & Electronics | 2.71× | |||
| 10 | Lodging | Travel & Leisure | 2.49× | ||
| 11 | Family | Kids & Family | 2.43× | ||
| 12 | Artificial intelligence | Technology & Electronics | 2.43× | ||
| 13 | Volunteering | Politics & Society | 2.31× | ||
| 14 | German language | Politics & Society | 2.04× | ||
| 15 | CHECK24 | Business & Career | 1.95× | ||
| 16 | Kaufland | Shopping | 1.88× | ||
| 17 | Müller (company) | Food & Beverages | 1.72× | ||
| 18 | Germany | Travel & Leisure | 1.56× | ||
| 19 | Commerzbank | Business & Career | 1.55× | ||
| 20 | Mobile phones | Technology & Electronics | 1.54× |
Personality of the Web portal audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.54× | |
| Need for Security | CONSERVATISM | 1.53× | |
| Patriotism | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.77× |
Frequently asked questions
How many fans does Web portal have in Germany?
Web portal has an estimated audience of 3,317,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Web portal fans?
52.2% of Web portal fans are female, 47.8% are male, with an average age of 44.4 years.
Which brands do Web portal fans like most?
Web portal fans show strongest brand affinity for Nature (3×), Family (2.43×), and Germany (1.56×) over the country average.
Where do Web portal fans live in Germany?
Web portal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Web portal fans also like?
Beyond Web portal itself, the audience over-indexes on Family (2.43×), Germany (1.56×), Vacations (2.72×), and Email (2.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web portal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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