Web portal Audience in Germany
Web portal has an estimated audience of 3,317,298 people in Germany. 52.2% are female, 47.8% are male, average age 44.4. Top brand affinities: Satire, German television comedy, Western Union, Country rap, Allgäu.
Top brand affinities include Satire, German television comedy, Western Union, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Web portal audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Tradition.
Category: Internet & Social Media · Type: Topic
Demographics of Web portal fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.4 |
| Estimated audience size | 3,317,298 |
Audience persona
The typical Web portal fan in Germany is balanced, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 8.52× | Movies & TV |
| Western Union | 5.98× | Business & Career |
| Country rap | 6.61× | Music & Radio |
| Allgäu | 6.58× | Travel & Leisure |
| Headphones | 5.4× | Technology & Electronics |
| Hygiene | 3.08× | Beauty & Wellness |
| Pets | 1.52× | Pets & Animals |
| Family | 1.67× | Kids & Family |
| Freeware | 2.09× | Technology & Electronics |
| Stuttgart | 2.51× | Travel & Leisure |
| Hairstyle | 2.36× | Beauty & Wellness |
| Self care | 2.6× | Health |
| Automobiles | 1.54× | Cars & Mobility |
| Vacations | 2.05× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Philips | 3.17× | Technology & Electronics |
| Storm of Love | 2.8× | Movies & TV |
| Real property | 3.3× | Home & Garden |
| Lake Constance | 6.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.1 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Family Orientation | CONSERVATISM | 1.03 |
| Career Orientation | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 7.9% |
| Brazil | 6.8% |
See Web portal audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web portal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.