Web portal Audience in Germany
Web portal has an estimated audience of 3,317,298 people in Germany. 52.2% are female, 47.8% are male, average age 44.4. Top brand affinities: Stradivarius, Esra Erol, Škoda Kodiaq, Snow White (Fables), Home Delivery.
Top brand affinities include Stradivarius, Esra Erol, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Web portal audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Tradition.
Category: Internet & Social Media · Type: Topic
Demographics of Web portal fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.4 |
| Estimated audience size | 3,317,298 |
Audience persona
The typical Web portal fan in Germany is balanced, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Esra Erol | 5.23× | Movies & TV |
| Škoda Kodiaq | 1.8× | Cars & Mobility |
| Snow White (Fables) | 1.73× | Literature |
| Home Delivery | 1.88× | Food & Beverages |
| Corfu (regional unit) | 2.08× | Travel & Leisure |
| Este, Veneto | 1.62× | Travel & Leisure |
| Theocracy | 5.66× | Music & Radio |
| Keeper (password manager) | 2.34× | Technology & Electronics |
| Volvo V60 | 2.56× | Cars & Mobility |
| Figure painting (hobby) | 2.19× | Arts & Culture |
| Medieval fantasy | 5.12× | Literature |
| Curcuma | 2.18× | Food & Beverages |
| Zagreb | 1.75× | Travel & Leisure |
| Coworking | 1.72× | Business & Career |
| Glashütte | 1.79× | Travel & Leisure |
| The Equalizer | 2.05× | Movies & TV |
| Pantsuit | 2.61× | Fashion & Accessoires |
| Fatteh | 4.09× | Food & Beverages |
| Throne of Glass | 2.14× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.1 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Family Orientation | CONSERVATISM | 1.03 |
| Career Orientation | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 7.9% |
| Brazil | 6.8% |
See Web portal audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web portal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.