A data profile of the people who buy, follow and care about Web portal in United Kingdom — modelled from more than twelve digital signal sources. Web portal has an estimated audience of 3,049,207 people in United Kingdom.
The average Web portal fan in United Kingdom is 45.6 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, East of England, North West.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (5.95× the country average).
Demographically, the Web portal audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Web portal fan in United Kingdom is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Web portal profile in United Kingdom.
55.5% are female, 44.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.6 |
| Estimated audience size | 3,049,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Web portal audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.9% |
| Brazil | 6.8% |
Where the Web portal audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~300K | 1.09× | |
| 02 | South West | ~300K | 1.06× | |
| 03 | West Midlands | ~100K | 1.02× | |
| 04 | South East | ~400K | 1.01× | |
| 05 | East Midlands | ~200K | 1.00× | |
| 06 | North East | ~100K | 0.99× | |
| 07 | Yorkshire and the Humber | ~200K | 0.96× | |
| 08 | North West | ~300K | 0.92× |
The strongest cross-interests of the Web portal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.95× | ||
| 02 | Alexandra Daddario | Movies & TV | 4.26× | ||
| 03 | Sketch comedy | Movies & TV | 3.56× | ||
| 04 | Talk radio | Music & Radio | 3.42× | ||
| 05 | Political science | Business & Career | 3.25× | ||
| 06 | Adoption | Kids & Family | 3.14× | ||
| 07 | Risk management | Business & Career | 2.98× | ||
| 08 | Satire | Literature | 2.94× | ||
| 09 | Esso | Cars & Mobility | 2.78× | ||
| 10 | Betfair | Games | 2.70× | ||
| 11 | Refrigerator | Home & Garden | 2.46× | ||
| 12 | Local news | News | 2.33× | ||
| 13 | William Hill (bookmaker) | Games | 2.22× | ||
| 14 | Hobby | Home & Garden | 2.20× | ||
| 15 | Mobile home | Cars & Mobility | 2.11× | ||
| 16 | Internet & Social Media | 2.05× | |||
| 17 | Online newspaper | News | 2.04× | ||
| 18 | Distilled beverage | Food & Beverages | 1.78× | ||
| 19 | Aldi | Shopping | 1.70× | ||
| 20 | Politics | Politics & Society | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Design Affinity | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.75× |
Web portal has an estimated audience of 3,049,207 people in United Kingdom, concentrated in South East and East of England.
55.5% of Web portal fans are female, 44.5% are male, with an average age of 45.6 years.
Web portal fans show strongest brand affinity for Wikipedia (5.95×), Hobby (2.2×), and Esso (2.78×) over the country average.
Web portal fans in United Kingdom are most concentrated in South East (reach ~400K), East of England (reach ~300K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Web portal itself, the audience over-indexes on Hobby (2.2×), Esso (2.78×), William Hill (bookmaker) (2.22×), and Betfair (2.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Web portal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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