A data profile of the people who buy, follow and care about Web portal in Brazil — modelled from more than twelve digital signal sources. Web portal has an estimated audience of 5,146,011 people in Brazil.
Web portal has an estimated audience of 5,146,011 people in Brazil. 58.0% are female, 42.0% are male, average age 40.9. Top brand affinities: MSN, Spotify, Samsung, Hypermarket, X.
Top brand affinities include MSN, Spotify, Samsung, with strongest over-indexing on MSN (2.55× the country average).
Demographically, the Web portal audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Tradition, Creativity.
The typical Web portal fan in Brazil is more female, around 40.9 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Web portal profile in Brazil.
58.0% are female, 42.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 40.9 |
| Estimated audience size | 5,146,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Web portal audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.9% |
| Brazil | 6.8% |
The strongest cross-interests of the Web portal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deborah Secco | Movies & TV | 2.96× | ||
| 02 | Manaus | Travel & Leisure | 2.91× | ||
| 03 | Juliana Paes | Movies & TV | 2.76× | ||
| 04 | MSN | News | 2.55× | ||
| 05 | Claro TV | Movies & TV | 1.97× | ||
| 06 | Bossa nova | Music & Radio | 1.85× | ||
| 07 | Samsung | Technology & Electronics | 1.73× | ||
| 08 | Hypermarket | Shopping | 1.73× | ||
| 09 | Spanish language | Politics & Society | 1.73× | ||
| 10 | Wikipedia | Internet & Social Media | 1.72× | ||
| 11 | Radio | Technology & Electronics | 1.63× | ||
| 12 | Localiza | Cars & Mobility | 1.58× | ||
| 13 | Google Maps | Internet & Social Media | 1.57× | ||
| 14 | Spotify | Internet & Social Media | 1.56× | ||
| 15 | X | Internet & Social Media | 1.56× | ||
| 16 | College | Business & Career | 1.56× | ||
| 17 | Baking | Food & Beverages | 1.56× | ||
| 18 | Documentary movies | Movies & TV | 1.55× | ||
| 19 | Brazil national football team | Sports | 1.51× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.41× | |
| Creativity | OPEN | 1.27× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Web portal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.