Rascasse Audience Intelligence

Communication Audience in United States

A data profile of the people who buy, follow and care about Communication in United States — modelled from more than twelve digital signal sources. Communication has an estimated audience of 76,118,296 people in United States.

#126among Topic in United States#12in Technology & Electronics

The average Communication fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google, Real property, Diane Keaton, with strongest over-indexing on Google (1.6× the country average).

Demographically, the Communication audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Communication fan in United States is balanced, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Google.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Communication profile in United States.

Audience size
76.1M
in United States
Gender
52.4%♀
47.6% male
Age
42.7
average years
Country rank
#158
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Communication fans

52.4% are female, 47.6% are male, average age 42.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Communication audience in United States
MetricValue
Female52.4%
Male47.6%
Average age42.7
Estimated audience size76,118,296
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Communication audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Communication audience comes from United States.

Worldwide audience distribution share by country for Communication
CountryShare
United States19.7%
India5.4%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Communication audience in United States is strongest.

Fig. 05

Top regions by affinity

Communication fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~200K1.42×
02Georgia~3M1.34×
03Arkansas~800K1.33×
04North Carolina~3M1.30×
05Texas~8.5M1.29×
06Mississippi~800K1.27×
07Louisiana~1M1.23×
08Alabama~1.5M1.19×
09South Carolina~1.5M1.17×
10Oklahoma~1M1.16×
11Virginia~2M1.11×
12Indiana~1.5M1.11×
13Kentucky~1M1.11×
14Maryland~1.5M1.10×
15New Mexico~400K1.07×
16Kansas~600K1.05×
17California~8.5M1.03×
18Nebraska~400K1.03×
19Ohio~2.5M1.02×
20Arizona~1.5M1.02×
21Wisconsin~1M1.02×
22Michigan~2M1.01×
23Missouri~1M1.01×
24Idaho~400K1.01×
25Delaware~200K1.01×
26Pennsylvania~2.5M1.00×
27South Dakota~200K0.99×
28Hawaii~300K0.98×
29Alaska~200K0.97×
30Illinois~2.5M0.95×
31Tennessee~1.5M0.94×
32Iowa~600K0.93×
33Utah~600K0.92×
34Washington~1.5M0.90×
35Nevada~700K0.90×
36Florida~4.5M0.88×
37Oregon~800K0.88×
38New Jersey~1.5M0.87×
39Minnesota~1M0.87×
40West Virginia~300K0.87×
41Washington, District of Columbia~200K0.85×
42Rhode Island~200K0.84×
43Connecticut~600K0.83×
44Montana~200K0.83×
45Colorado~1M0.81×
46New York~3.5M0.80×
47Maine~200K0.79×
48Vermont~100K0.78×
49Massachusetts~1M0.76×
50New Hampshire~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Communication, United States
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Communication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Communication audience
#·InterestCategoryAffinity×
01Billy Bob ThorntonMovies & TV2.30×
02Bruce WillisMovies & TV2.12×
03Diane KeatonMovies & TV2.06×
04Real propertyHome & Garden1.93×
05Political scienceBusiness & Career1.83×
06Diaper bagKids & Family1.78×
07MeteorologyHome & Garden1.74×
08Risk managementBusiness & Career1.73×
09CrosswordGames1.67×
10Creative CommonsTechnology & Electronics1.62×
11NazarethTravel & Leisure1.61×
12GoogleInternet & Social Media1.60×
13Non-governmental organizationPolitics & Society1.60×
14Made in USABusiness & Career1.56×
15AdoptionKids & Family1.56×
16DemocracyPolitics & Society1.56×
17Labor DayPolitics & Society1.56×
18DentistryBusiness & Career1.55×
19Movie theaterMovies & TV1.52×
20Artificial intelligenceTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Communication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Communication audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.22×
Need for SecurityCONSERVATISM1.19×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Communication audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Communication have in United States?

Communication has an estimated audience of 76,118,296 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Communication fans?

52.4% of Communication fans are female, 47.6% are male, with an average age of 42.7 years.

03

Which brands do Communication fans like most?

Communication fans show strongest brand affinity for Google (1.6×), Real property (1.93×), and Diane Keaton (2.06×) over the country average.

04

Where do Communication fans live in United States?

Communication fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~8.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Communication fans also like?

Beyond Communication itself, the audience over-indexes on Real property (1.93×), Diane Keaton (2.06×), Bruce Willis (2.12×), and Dentistry (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Communication audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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