Communication Audience in United States

Communication logo

Communication has an estimated audience of 76,118,296 people in United States. 52.4% are female, 47.6% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Communication fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.74× the country average). Demographically, the Communication audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Communication fans

Demographic split for Communication audience in United States
MetricValue
Female52.4%
Male47.6%
Average age42.7
Estimated audience size76,118,296

Audience persona

The typical Communication fan in United States is balanced, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Communication in United States
RegionReachAffinity
California9,430,8881.13×
Texas8,028,6151.23×
Florida5,505,2721.07×
New York3,863,7060.91×
Georgia3,088,6631.32×
Illinois2,683,1201.06×
North Carolina2,651,2531.16×
Ohio2,492,2421.06×
Pennsylvania2,442,2080.95×
Virginia2,199,0191.19×
Michigan2,090,1061.05×
New Jersey1,841,8680.95×
Arizona1,665,8801.07×
Tennessee1,645,9451.08×
Maryland1,501,0511.15×
Washington1,489,8040.98×
Indiana1,479,7241.06×
South Carolina1,354,4031.18×
Alabama1,244,1361.17×
Missouri1,227,7411×
Massachusetts1,217,4300.81×
Louisiana1,205,4331.23×
Wisconsin1,138,6760.99×
Colorado1,116,7960.93×
Oklahoma1,099,0271.3×
Kentucky970,0541.02×
Minnesota967,7330.89×
Mississippi810,0481.29×
Oregon802,6190.92×
Arkansas719,6341.15×
Nevada685,6160.93×
Connecticut679,0820.89×
Utah650,7610.95×
Kansas630,6591.05×
Iowa574,0760.92×
New Mexico381,8831×
Nebraska372,9300.98×
Idaho355,0420.93×
West Virginia324,0630.91×
Hawaii308,1790.94×
Washington, District of Columbia255,3761.12×
New Hampshire224,5710.75×
Maine220,0700.81×
Rhode Island192,6310.8×
Delaware191,1930.91×
Montana165,3990.78×
North Dakota153,0840.98×
South Dakota138,7270.79×
Alaska132,7210.82×
Vermont92,3500.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Communication audience
BrandAffinityCategory
Goop15.74×Internet & Social Media
Governor of Michigan18.86×Politics & Society
Vocal harmony10.12×Music & Radio
Wok13.59×Food & Beverages
Grinch8.2×Movies & TV
Google Home12.02×Technology & Electronics
Hibachi13.97×Food & Beverages
headspace15.62×Health
Grace Slick14.38×Music & Radio
Hipster15.3×Politics & Society
Cherish (group)17.23×Music & Radio
Fairy godmother10.96×Literature
Israel2.89×Travel & Leisure
No Escape (1994 film)15.17×Movies & TV
TV Fanatic13.79×Movies & TV
El Paso County, Colorado16.59×Travel & Leisure
Kikar HaShabbat18.94×News
Guitarist (magazine)13.09×Music & Radio
La Jolla9.75×Travel & Leisure
Harlow12.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Communication audience
TraitClusterScore
ExtroversionTHRILL1.19
Price SensitivityPREMIUM1.02
Urban LifestyleOPEN1.01
Family OrientationCONSERVATISM1
Need for SecurityCONSERVATISM1
TraditionCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Communication
CountryShare
United States19.7%
India5.4%
Italy4.7%

See Communication audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Communication have in United States?

Communication has an estimated audience of 76,118,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Communication fans?

52.4% of Communication fans are female, 47.6% are male, with an average age of 42.7 years.

Which brands do Communication fans like most?

Communication fans show strongest brand affinity for Goop (15.74×), Governor of Michigan (18.86×), and Vocal harmony (10.12×) over the country average.

Where do Communication fans live in United States?

Communication fans in United States are most concentrated in California (reach 9,430,888), Texas (reach 8,028,615), and Florida (reach 5,505,272). These three regions account for the largest share of the active audience.

What other brands do Communication fans also like?

Beyond Communication itself, the audience over-indexes on Governor of Michigan (18.86×), Vocal harmony (10.12×), Wok (13.59×), and Grinch (8.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.