Mitski Audience in United States

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Mitski has an estimated audience of 1,123,014 people in United States. 64.6% are female, 35.4% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Tulare County, California, Salman Khan, Home construction, Combat sport, Dog breed.

The average Mitski fan in United States is 28.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tulare County, California, Salman Khan, Home construction, with strongest over-indexing on Tulare County, California (132.21× the country average). Demographically, the Mitski audience skews more female with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Mitski fans

Demographic split for Mitski audience in United States
MetricValue
Female64.6%
Male35.4%
Average age28.7
Estimated audience size1,123,014

Audience persona

The typical Mitski fan in United States is more female, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tulare County, California.

Top regions in United States

Top regions ranked by reach for Mitski in United States
RegionReachAffinity
California209,0391.69×
Texas134,8571.4×
Florida74,1120.97×
New York72,3731.15×
Georgia44,6991.29×
Michigan41,8871.43×
Illinois38,7511.04×
Pennsylvania37,3560.99×
Ohio34,1160.99×
Maryland33,0781.71×
Virginia32,3461.18×
North Carolina32,2000.95×
Washington31,4291.4×
New Jersey29,5681.04×
Arizona27,7611.21×
Colorado26,9471.52×
Massachusetts24,6281.11×
Tennessee24,5421.09×
Oregon22,6051.76×
Indiana18,6650.91×
Missouri15,1430.84×
Alabama14,8170.94×
Minnesota14,0180.87×
Wisconsin13,0620.77×
South Carolina13,0070.77×
Oklahoma12,2720.98×
Nevada12,0371.11×
Louisiana11,8720.82×
Kentucky11,8020.84×
Connecticut11,6931.04×
Utah8,5290.85×
Arkansas7,5900.82×
Kansas7,4970.85×
Iowa6,6980.72×
Mississippi6,2900.68×
Hawaii5,1671.07×
New Mexico5,0780.9×
Washington, District of Columbia5,0421.49×
Nebraska4,2680.76×
West Virginia4,2000.8×
Idaho4,0670.72×
New Hampshire3,4970.79×
Rhode Island3,3280.93×
Maine3,2410.81×
Delaware2,5320.82×
Alaska2,414
Montana1,8890.61×
Vermont1,5670.79×
South Dakota1,5290.59×
North Dakota1,4590.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitski audience
BrandAffinityCategory
Tulare County, California132.21×Travel & Leisure
Salman Khan20.77×Movies & TV
Home construction3.1×Home & Garden
Combat sport3.33×Sports
Dog breed2.36×Pets & Animals
UK garage8.89×Music & Radio
Staycation5.27×Home & Garden
Guy Fieri5.82×Movies & TV
Nationality2.98×Politics & Society
Product design2.63×Business & Career
Pro-Ject5.06×Music & Radio
Bank account2.89×Business & Career
Kappa Sigma16.22×Business & Career
Stamp collecting4.86×Home & Garden
Isometric exercise8.25×Sports
Yahoo Sports Fantasy6.56×
Elsword14.9×Games
Stay at Home Mum11.77×Kids & Family
Home staging4.49×Home & Garden
Natural rubber1.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitski audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.39
Early Adopter MentalityPOWER1.68
MindfulnessBALANCE1.62
SustainabilityBALANCE1.59
ExtroversionTHRILL1.47
TraditionCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Mitski
CountryShare
United States43.5%
Brazil8.4%
United Kingdom7.0%

See Mitski audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Mitski have in United States?

Mitski has an estimated audience of 1,123,014 people in United States, concentrated in California and Texas.

What is the gender split and age of Mitski fans?

64.6% of Mitski fans are female, 35.4% are male, with an average age of 28.7 years.

Which brands do Mitski fans like most?

Mitski fans show strongest brand affinity for Tulare County, California (132.21×), Salman Khan (20.77×), and Home construction (3.1×) over the country average.

Where do Mitski fans live in United States?

Mitski fans in United States are most concentrated in California (reach 209,039), Texas (reach 134,857), and Florida (reach 74,112). These three regions account for the largest share of the active audience.

What other brands do Mitski fans also like?

Beyond Mitski itself, the audience over-indexes on Salman Khan (20.77×), Home construction (3.1×), Combat sport (3.33×), and Dog breed (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.