Mitski Audience in United States

Mitski has an estimated audience of 1,123,014 people in United States. 64.6% are female, 35.4% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Tulare County, California, Salman Khan, Home construction, Combat sport, Dog breed.
The average Mitski fan in United States is 28.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tulare County, California, Salman Khan, Home construction, with strongest over-indexing on Tulare County, California (132.21× the country average). Demographically, the Mitski audience skews more female with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mitski fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 28.7 |
| Estimated audience size | 1,123,014 |
Audience persona
The typical Mitski fan in United States is more female, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tulare County, California.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 209,039 | 1.69× |
| Texas | 134,857 | 1.4× |
| Florida | 74,112 | 0.97× |
| New York | 72,373 | 1.15× |
| Georgia | 44,699 | 1.29× |
| Michigan | 41,887 | 1.43× |
| Illinois | 38,751 | 1.04× |
| Pennsylvania | 37,356 | 0.99× |
| Ohio | 34,116 | 0.99× |
| Maryland | 33,078 | 1.71× |
| Virginia | 32,346 | 1.18× |
| North Carolina | 32,200 | 0.95× |
| Washington | 31,429 | 1.4× |
| New Jersey | 29,568 | 1.04× |
| Arizona | 27,761 | 1.21× |
| Colorado | 26,947 | 1.52× |
| Massachusetts | 24,628 | 1.11× |
| Tennessee | 24,542 | 1.09× |
| Oregon | 22,605 | 1.76× |
| Indiana | 18,665 | 0.91× |
| Missouri | 15,143 | 0.84× |
| Alabama | 14,817 | 0.94× |
| Minnesota | 14,018 | 0.87× |
| Wisconsin | 13,062 | 0.77× |
| South Carolina | 13,007 | 0.77× |
| Oklahoma | 12,272 | 0.98× |
| Nevada | 12,037 | 1.11× |
| Louisiana | 11,872 | 0.82× |
| Kentucky | 11,802 | 0.84× |
| Connecticut | 11,693 | 1.04× |
| Utah | 8,529 | 0.85× |
| Arkansas | 7,590 | 0.82× |
| Kansas | 7,497 | 0.85× |
| Iowa | 6,698 | 0.72× |
| Mississippi | 6,290 | 0.68× |
| Hawaii | 5,167 | 1.07× |
| New Mexico | 5,078 | 0.9× |
| Washington, District of Columbia | 5,042 | 1.49× |
| Nebraska | 4,268 | 0.76× |
| West Virginia | 4,200 | 0.8× |
| Idaho | 4,067 | 0.72× |
| New Hampshire | 3,497 | 0.79× |
| Rhode Island | 3,328 | 0.93× |
| Maine | 3,241 | 0.81× |
| Delaware | 2,532 | 0.82× |
| Alaska | 2,414 | 1× |
| Montana | 1,889 | 0.61× |
| Vermont | 1,567 | 0.79× |
| South Dakota | 1,529 | 0.59× |
| North Dakota | 1,459 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tulare County, California | 132.21× | Travel & Leisure |
| Salman Khan | 20.77× | Movies & TV |
| Home construction | 3.1× | Home & Garden |
| Combat sport | 3.33× | Sports |
| Dog breed | 2.36× | Pets & Animals |
| UK garage | 8.89× | Music & Radio |
| Staycation | 5.27× | Home & Garden |
| Guy Fieri | 5.82× | Movies & TV |
| Nationality | 2.98× | Politics & Society |
| Product design | 2.63× | Business & Career |
| Pro-Ject | 5.06× | Music & Radio |
| Bank account | 2.89× | Business & Career |
| Kappa Sigma | 16.22× | Business & Career |
| Stamp collecting | 4.86× | Home & Garden |
| Isometric exercise | 8.25× | Sports |
| Yahoo Sports Fantasy | 6.56× | |
| Elsword | 14.9× | Games |
| Stay at Home Mum | 11.77× | Kids & Family |
| Home staging | 4.49× | Home & Garden |
| Natural rubber | 1.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.39 |
| Early Adopter Mentality | POWER | 1.68 |
| Mindfulness | BALANCE | 1.62 |
| Sustainability | BALANCE | 1.59 |
| Extroversion | THRILL | 1.47 |
| Tradition | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| Brazil | 8.4% |
| United Kingdom | 7.0% |
See Mitski audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Mitski have in United States?
Mitski has an estimated audience of 1,123,014 people in United States, concentrated in California and Texas.
What is the gender split and age of Mitski fans?
64.6% of Mitski fans are female, 35.4% are male, with an average age of 28.7 years.
Which brands do Mitski fans like most?
Mitski fans show strongest brand affinity for Tulare County, California (132.21×), Salman Khan (20.77×), and Home construction (3.1×) over the country average.
Where do Mitski fans live in United States?
Mitski fans in United States are most concentrated in California (reach 209,039), Texas (reach 134,857), and Florida (reach 74,112). These three regions account for the largest share of the active audience.
What other brands do Mitski fans also like?
Beyond Mitski itself, the audience over-indexes on Salman Khan (20.77×), Home construction (3.1×), Combat sport (3.33×), and Dog breed (2.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mitski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.