Shygirl Audience in United States
Shygirl has an estimated audience of 149,160 people in United States. 50.3% are female, 49.7% are male, average age 32.4. Top brand affinities: Fetty Wap, Melanie Martinez (singer), The Shannara Chronicles, Björk, Ponyo.
Top brand affinities include Fetty Wap, Melanie Martinez (singer), The Shannara Chronicles, with strongest over-indexing on Fetty Wap (76.64× the country average). Demographically, the Shygirl audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Shygirl fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 32.4 |
| Estimated audience size | 149,160 |
Audience persona
The typical Shygirl fan in United States is balanced, around 32.4 years old, with strong Design Affinity tendencies and a notable affinity for Fetty Wap.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fetty Wap | 76.64× | Music & Radio |
| Melanie Martinez (singer) | 57.19× | Music & Radio |
| The Shannara Chronicles | 139× | Movies & TV |
| Björk | 43.07× | Music & Radio |
| Ponyo | 34.92× | Movies & TV |
| Charli XCX | 16.85× | Music & Radio |
| Lorde | 19.51× | Music & Radio |
| Kiernan Shipka | 20× | Movies & TV |
| Fiona Apple | 30.15× | Music & Radio |
| Christina Hendricks | 18.2× | Movies & TV |
| Kia Sportage | 22.87× | Cars & Mobility |
| Brenda Song | 16.95× | Fashion & Accessoires |
| Placebo (band) | 44.02× | Music & Radio |
| Eyes Wide Shut | 14.65× | Movies & TV |
| Portishead (band) | 49.92× | Music & Radio |
| Limp Bizkit | 15.04× | Music & Radio |
| Eva Green | 14.82× | Movies & TV |
| Aphex Twin | 31.72× | Music & Radio |
| Niall Horan | 16.44× | Music & Radio |
| Allison Janney | 16.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.04 |
| Early Adopter Mentality | POWER | 1.95 |
| Sustainability | BALANCE | 1.8 |
| LGBTQ+ Identity | OPEN | 1.79 |
| Urban Lifestyle | OPEN | 1.69 |
| Mindfulness | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| United Kingdom | 13.9% |
| Brazil | 4.6% |
See Shygirl audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shygirl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.