A data profile of the people who buy, follow and care about Shygirl in United States — modelled from more than twelve digital signal sources. Shygirl has an estimated audience of 229,522 people in United States.
The average Shygirl fan in United States is 30.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Fetty Wap, The Shannara Chronicles, Melanie Martinez (singer), with strongest over-indexing on Fetty Wap (426.27× the country average).
Demographically, the Shygirl audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Shygirl fan in United States is more male, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Fetty Wap.
The key figures that characterise the Shygirl profile in United States.
43.5% are female, 56.5% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 30.6 |
| Estimated audience size | 229,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Shygirl audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.1% |
| United Kingdom | 13.8% |
| Brazil | 4.8% |
Where the Shygirl audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~20K | 1.67× | |
| 02 | California | ~40K | 1.53× | |
| 03 | Massachusetts | ~7K | 1.48× | |
| 04 | Washington, District of Columbia | ~1K | 1.40× | |
| 05 | Illinois | ~10K | 1.38× | |
| 06 | Oregon | ~4K | 1.32× | |
| 07 | Washington | ~6K | 1.25× | |
| 08 | New Jersey | ~7K | 1.11× | |
| 09 | Minnesota | ~4K | 1.09× | |
| 10 | Connecticut | ~3K | 1.08× | |
| 11 | Pennsylvania | ~9K | 1.07× | |
| 12 | Maryland | ~5K | 1.07× | |
| 13 | Arizona | ~5K | 1.06× | |
| 14 | Texas | ~20K | 1.05× | |
| 15 | Georgia | ~8K | 1.05× | |
| 16 | Nevada | ~3K | 1.04× | |
| 17 | Rhode Island | <1K | 1.04× | |
| 18 | Vermont | <1K | 1.03× | |
| 19 | North Carolina | ~8K | 1.02× | |
| 20 | Virginia | ~6K | 1.02× | |
| 21 | Colorado | ~4K | 1.02× | |
| 22 | New Mexico | ~1K | 1.02× | |
| 23 | Maine | <1K | 1.02× | |
| 24 | Hawaii | ~1K | 1.00× | |
| 25 | Alaska | <1K | 0.99× | |
| 26 | Wisconsin | ~4K | 0.98× | |
| 27 | Utah | ~2K | 0.96× | |
| 28 | New Hampshire | <1K | 0.96× | |
| 29 | North Dakota | <1K | 0.96× | |
| 30 | Delaware | <1K | 0.95× | |
| 31 | South Dakota | <1K | 0.95× | |
| 32 | Louisiana | ~3K | 0.94× | |
| 33 | Oklahoma | ~3K | 0.94× | |
| 34 | Arkansas | ~2K | 0.94× | |
| 35 | West Virginia | ~1K | 0.94× | |
| 36 | Montana | <1K | 0.94× | |
| 37 | Missouri | ~4K | 0.93× | |
| 38 | Nebraska | ~1K | 0.93× | |
| 39 | Ohio | ~7K | 0.92× | |
| 40 | Michigan | ~6K | 0.92× | |
| 41 | Kansas | ~2K | 0.92× | |
| 42 | Kentucky | ~3K | 0.91× | |
| 43 | Idaho | ~1K | 0.91× | |
| 44 | Mississippi | ~2K | 0.90× | |
| 45 | Tennessee | ~5K | 0.89× | |
| 46 | Iowa | ~2K | 0.89× | |
| 47 | Indiana | ~4K | 0.88× | |
| 48 | Alabama | ~3K | 0.86× | |
| 49 | Florida | ~10K | 0.85× | |
| 50 | South Carolina | ~3K | 0.85× |
The strongest cross-interests of the Shygirl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Shannara Chronicles | Movies & TV | 747.08× | ||
| 02 | Fetty Wap | Music & Radio | 426.27× | ||
| 03 | Björk | Music & Radio | 51.57× | ||
| 04 | Melanie Martinez (singer) | Music & Radio | 39.80× | ||
| 05 | Placebo (band) | Music & Radio | 36.12× | ||
| 06 | Moby | Music & Radio | 34.26× | ||
| 07 | Fiona Apple | Music & Radio | 27.30× | ||
| 08 | Ponyo | Movies & TV | 24.51× | ||
| 09 | Brenda Song | Fashion & Accessoires | 21.87× | ||
| 10 | Depeche Mode | Music & Radio | 20.24× | ||
| 11 | Charli XCX | Music & Radio | 17.35× | ||
| 12 | Lorde | Music & Radio | 17.05× | ||
| 13 | Alexander Skarsgård | Movies & TV | 14.82× | ||
| 14 | Limp Bizkit | Music & Radio | 14.82× | ||
| 15 | Willem Dafoe | Movies & TV | 14.05× | ||
| 16 | Ethan Hawke | Movies & TV | 13.66× | ||
| 17 | Black Sabbath | Music & Radio | 12.82× | ||
| 18 | Kiernan Shipka | Movies & TV | 12.36× | ||
| 19 | Ozzy Osbourne | Music & Radio | 9.50× | ||
| 20 | Brittany Snow | Movies & TV | 7.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.82× | |
| Urban Lifestyle | OPEN | 1.79× | |
| Design Affinity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Need for Security | CONSERVATISM | 0.79× | |
| DIY Mentality | THRILL | 0.87× |
Shygirl has an estimated audience of 229,522 people in United States, concentrated in California and New York.
43.5% of Shygirl fans are female, 56.5% are male, with an average age of 30.6 years.
Shygirl fans show strongest brand affinity for Fetty Wap (426.27×), The Shannara Chronicles (747.08×), and Melanie Martinez (singer) (39.8×) over the country average.
Shygirl fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Shygirl itself, the audience over-indexes on The Shannara Chronicles (747.08×), Melanie Martinez (singer) (39.8×), Brenda Song (21.87×), and Ethan Hawke (13.66×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Shygirl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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