Fox Racing Target Market in Germany
A data profile of the people who buy, follow and care about Fox Racing in Germany — modelled from more than twelve digital signal sources. Fox Racing has an estimated audience of 258,338 people in Germany.
The average Fox Racing fan in Germany is 31.0 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Freestyle Motocross, Endurocross, Borussia Dortmund, with strongest over-indexing on Freestyle Motocross (21.16× the country average).
Demographically, the Fox Racing audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fox Racing fan in Germany is more male, around 31.0 years old, with strong Community Orientation tendencies and a notable affinity for Freestyle Motocross.
At a glance
The key figures that characterise the Fox Racing profile in Germany.
Search interest · 12-month trend
Customer demographics of Fox Racing
21.8% are female, 78.2% are male, average age 31.0.
Gender split
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 31.0 |
| Estimated audience size | 258,338 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Fox Racing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.4% |
| Italy | 6.6% |
| France | 6.5% |
Geography
Where the Fox Racing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~10K | 2.05× | |
| 02 | Baden-Württemberg | ~50K | 1.51× | |
| 03 | Bayern | ~60K | 1.39× | |
| 04 | Sachsen | ~20K | 1.34× | |
| 05 | Sachsen-Anhalt | ~8K | 1.14× | |
| 06 | Rheinland-Pfalz | ~10K | 1.08× | |
| 07 | Saarland | ~3K | 1.01× | |
| 08 | Hessen | ~20K | 0.96× | |
| 09 | Brandenburg | ~8K | 0.94× | |
| 10 | Mecklenburg-Vorpommern | ~4K | 0.85× | |
| 11 | Niedersachsen | ~20K | 0.82× | |
| 12 | Nordrhein-Westfalen | ~50K | 0.80× | |
| 13 | Bremen | ~1K | 0.67× | |
| 14 | Schleswig-Holstein | ~6K | 0.65× | |
| 15 | Berlin | ~7K | 0.61× | |
| 16 | Hamburg | ~3K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fox Racing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Endurocross | Cars & Mobility | 21.46× | ||
| 02 | Freestyle Motocross | Sports | 21.16× | ||
| 03 | Dirt Bikes | Sports | 20.25× | ||
| 04 | Supermoto | Cars & Mobility | 18.51× | ||
| 05 | Pinkbike | Sports | 18.45× | ||
| 06 | Enduro motorcycle | Sports | 17.42× | ||
| 07 | Orbea | Cars & Mobility | 13.88× | ||
| 08 | Colnago | Cars & Mobility | 12.68× | ||
| 09 | SRAM Corporation | Cars & Mobility | 11.38× | ||
| 10 | Motocross | Sports | 10.47× | ||
| 11 | Drag racing | Cars & Mobility | 9.39× | ||
| 12 | Sport bike | Cars & Mobility | 8.50× | ||
| 13 | Motorcycle racing | Cars & Mobility | 6.97× | ||
| 14 | Tour de France | Sports | 6.44× | ||
| 15 | RB Leipzig | Sports | 5.85× | ||
| 16 | Borussia Mönchengladbach | Sports | 5.34× | ||
| 17 | Engine | Cars & Mobility | 4.69× | ||
| 18 | Borussia Dortmund | Sports | 4.27× | ||
| 19 | 2. Bundesliga | Sports | 4.00× | ||
| 20 | VfB Stuttgart | Sports | 3.99× |
Personality of the Fox Racing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.75× | |
| Risk Appetite | THRILL | 1.52× | |
| Sports Activity | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.22× | |
| Spirituality | BALANCE | 0.33× | |
| Convenience Orientation | PREMIUM | 0.35× |
Frequently asked questions
Who is Fox Racing's target market in Germany?
Fox Racing's target market in Germany covers an estimated 258,338 people, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Fox Racing customers?
21.8% of the Fox Racing audience are female, 78.2% are male, with an average age of 31.0 years.
Which brands do Fox Racing fans like most?
Fox Racing fans show strongest brand affinity for Freestyle Motocross (21.16×), Endurocross (21.46×), and Borussia Dortmund (4.27×) over the country average.
Where do Fox Racing fans live in Germany?
Fox Racing fans in Germany are most concentrated in Bayern (reach ~60K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Fox Racing fans also like?
Beyond Fox Racing itself, the audience over-indexes on Endurocross (21.46×), Borussia Dortmund (4.27×), Sport bike (8.5×), and Motorcycle racing (6.97×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Fox Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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