Fox Racing Audience in Germany
Fox Racing has an estimated audience of 216,485 people in Germany. 21.8% are female, 78.2% are male, average age 31.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, Freestyle Motocross, Endurocross, Sport bike, Motorcycle racing.
The average Fox Racing fan in Germany is 31.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, Freestyle Motocross, Endurocross, with strongest over-indexing on Borussia Dortmund (4.27× the country average). Demographically, the Fox Racing audience skews more male with an average age of 31.0, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Fox Racing fans
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 31.0 |
| Estimated audience size | 216,485 |
Audience persona
The typical Fox Racing fan in Germany is more male, around 31.0 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 60,653 | 1.45× |
| Baden-Württemberg | 54,164 | 1.52× |
| Nordrhein-Westfalen | 46,784 | 0.82× |
| Niedersachsen | 21,612 | 0.85× |
| Hessen | 19,795 | 1× |
| Sachsen | 17,522 | 1.37× |
| Rheinland-Pfalz | 14,163 | 1.08× |
| Thüringen | 13,928 | 2.1× |
| Sachsen-Anhalt | 7,633 | 1.13× |
| Brandenburg | 7,257 | 0.9× |
| Berlin | 6,732 | 0.58× |
| Schleswig-Holstein | 5,553 | 0.59× |
| Mecklenburg-Vorpommern | 3,801 | 0.76× |
| Hamburg | 3,178 | 0.54× |
| Saarland | 3,141 | 0.98× |
| Bremen | 722 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.27× | Sports |
| Freestyle Motocross | 21.16× | Sports |
| Endurocross | 21.46× | Cars & Mobility |
| Sport bike | 8.5× | Cars & Mobility |
| Motorcycle racing | 6.97× | Cars & Mobility |
| Enduro motorcycle | 17.42× | Sports |
| Drag racing | 9.39× | Cars & Mobility |
| Motocross | 10.47× | Sports |
| RB Leipzig | 5.85× | Sports |
| SRAM Corporation | 11.38× | Cars & Mobility |
| Supermoto | 18.51× | Cars & Mobility |
| Orbea | 13.88× | Cars & Mobility |
| Colnago | 12.68× | Cars & Mobility |
| Pinkbike | 18.45× | Sports |
| 2. Bundesliga | 4× | Sports |
| Dirt Bikes | 20.25× | Sports |
| VfB Stuttgart | 3.99× | Sports |
| Engine | 4.69× | Cars & Mobility |
| Enduro | 12.56× | Cars & Mobility |
| MotoGP | 6.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.6 |
| Patriotism | CONSERVATISM | 1.38 |
| Travelling | THRILL | 1.28 |
| Risk Appetite | THRILL | 1.23 |
| Sports Activity | POWER | 1.2 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| Italy | 6.7% |
| France | 6.6% |
See Fox Racing audiences in other countries
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Frequently asked questions
How many fans does Fox Racing have in Germany?
Fox Racing has an estimated audience of 216,485 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Fox Racing fans?
21.8% of Fox Racing fans are female, 78.2% are male, with an average age of 31.0 years.
Which brands do Fox Racing fans like most?
Fox Racing fans show strongest brand affinity for Borussia Dortmund (4.27×), Freestyle Motocross (21.16×), and Endurocross (21.46×) over the country average.
Where do Fox Racing fans live in Germany?
Fox Racing fans in Germany are most concentrated in Bayern (reach 60,653), Baden-Württemberg (reach 54,164), and Nordrhein-Westfalen (reach 46,784). These three regions account for the largest share of the active audience.
What other brands do Fox Racing fans also like?
Beyond Fox Racing itself, the audience over-indexes on Freestyle Motocross (21.16×), Endurocross (21.46×), Sport bike (8.5×), and Motorcycle racing (6.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fox Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.