Rascasse Audience Intelligence

Supermoto Audience in Germany

A data profile of the people who buy, follow and care about Supermoto in Germany — modelled from more than twelve digital signal sources. Supermoto has an estimated audience of 679,181 people in Germany.

#3924among Topic in Germany#419in Cars & Mobility

The average Supermoto fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle helmet, Enduro motorcycle, Motorcycle racing, with strongest over-indexing on Motorcycle helmet (12× the country average).

Demographically, the Supermoto audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Supermoto fan in Germany is more male, around 31.9 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supermoto profile in Germany.

Audience size
679K
in Germany
Gender
19.4%♀
80.6% male
Age
31.9
average years
Country rank
#9075
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supermoto fans

19.4% are female, 80.6% are male, average age 31.9.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for Supermoto audience in Germany
MetricValue
Female19.4%
Male80.6%
Average age31.9
Estimated audience size679,181
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Supermoto audience in Germany
Age bracketShare%
16-1944%
20-2918%
30-3914%
40-4914%
50+10%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Supermoto audience comes from Germany.

Worldwide audience distribution share by country for Supermoto
CountryShare
United States18.7%
France8.5%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supermoto audience in Germany is strongest.

Fig. 05

Top regions by affinity

Supermoto fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.44×
02Sachsen~50K1.36×
03Sachsen-Anhalt~20K1.24×
04Brandenburg~30K1.21×
05Mecklenburg-Vorpommern~20K1.20×
06Baden-Württemberg~100K1.16×
07Bayern~100K1.13×
08Saarland~9K1.09×
09Niedersachsen~70K1.01×
10Nordrhein-Westfalen~100K0.90×
11Hessen~50K0.87×
12Schleswig-Holstein~20K0.83×
13Hamburg~10K0.76×
14Rheinland-Pfalz~30K0.75×
15Berlin~20K0.64×
16Bremen~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Supermoto, Germany
0.58×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supermoto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supermoto audience
#·InterestCategoryAffinity×
01Enduro motorcycleSports23.67×
02Off-road racingCars & Mobility15.18×
03EnduroCars & Mobility13.84×
04EndurocrossCars & Mobility13.47×
05MotocrossSports12.75×
06Freestyle MotocrossSports12.50×
07Motorcycle helmetCars & Mobility12.00×
08Yamaha Motor CompanyCars & Mobility10.50×
09KTMCars & Mobility10.46×
10Local bike shopSports10.33×
11MotoGPSports9.38×
12Touring motorcycleCars & Mobility9.28×
13Motorcycle racingCars & Mobility9.00×
14SuzukiCars & Mobility8.90×
15Motorcycle accessoriesCars & Mobility8.52×
16Sport bikeCars & Mobility7.72×
17Motorcycle sportSports7.58×
18Motorcycle clubCars & Mobility7.48×
19HondaCars & Mobility7.11×
20MotorcyclingCars & Mobility6.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supermoto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supermoto audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.26×
PatriotismCONSERVATISM1.75×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supermoto audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supermoto have in Germany?

Supermoto has an estimated audience of 679,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Supermoto fans?

19.4% of Supermoto fans are female, 80.6% are male, with an average age of 31.9 years.

03

Which brands do Supermoto fans like most?

Supermoto fans show strongest brand affinity for Motorcycle helmet (12×), Enduro motorcycle (23.67×), and Motorcycle racing (9×) over the country average.

04

Where do Supermoto fans live in Germany?

Supermoto fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Supermoto fans also like?

Beyond Supermoto itself, the audience over-indexes on Enduro motorcycle (23.67×), Motorcycle racing (9×), Motocross (12.75×), and MotoGP (9.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Supermoto audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Supermoto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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