Supermoto Audience in Germany
Supermoto has an estimated audience of 679,181 people in Germany. 19.4% are female, 80.6% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorcycle helmet, Enduro motorcycle, Motorcycle racing, Motocross, Off-road racing.
The average Supermoto fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorcycle helmet, Enduro motorcycle, Motorcycle racing, with strongest over-indexing on Motorcycle helmet (12× the country average). Demographically, the Supermoto audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Supermoto fans
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 31.9 |
| Estimated audience size | 679,181 |
Audience persona
The typical Supermoto fan in Germany is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,281 | 0.94× |
| Bayern | 127,915 | 1.17× |
| Baden-Württemberg | 111,320 | 1.2× |
| Niedersachsen | 68,503 | 1.04× |
| Sachsen | 47,562 | 1.43× |
| Hessen | 46,374 | 0.9× |
| Brandenburg | 25,573 | 1.21× |
| Thüringen | 24,304 | 1.4× |
| Sachsen-Anhalt | 21,159 | 1.2× |
| Berlin | 20,322 | 0.67× |
| Schleswig-Holstein | 20,104 | 0.82× |
| Rheinland-Pfalz | 19,589 | 0.58× |
| Mecklenburg-Vorpommern | 14,936 | 1.15× |
| Hamburg | 11,958 | 0.78× |
| Saarland | 9,034 | 1.08× |
| Bremen | 2,460 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle helmet | 12× | Cars & Mobility |
| Enduro motorcycle | 23.67× | Sports |
| Motorcycle racing | 9× | Cars & Mobility |
| Motocross | 12.75× | Sports |
| Off-road racing | 15.18× | Cars & Mobility |
| MotoGP | 9.38× | Sports |
| Sport bike | 7.72× | Cars & Mobility |
| Motorcycle sport | 7.58× | Sports |
| Motorcycling | 6.43× | Cars & Mobility |
| Motorcycle accessories | 8.52× | Cars & Mobility |
| Motorcycle club | 7.48× | Cars & Mobility |
| Suzuki | 8.9× | Cars & Mobility |
| Endurocross | 13.47× | Cars & Mobility |
| Local bike shop | 10.33× | Sports |
| Freestyle Motocross | 12.5× | Sports |
| Touring motorcycle | 9.28× | Cars & Mobility |
| KTM | 10.46× | Cars & Mobility |
| Enduro | 13.84× | Cars & Mobility |
| MotoGP | 6.58× | Sports |
| Honda | 7.11× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.04 |
| DIY Mentality | THRILL | 1.33 |
| Sports Activity | POWER | 1.15 |
| Risk Appetite | THRILL | 1.13 |
| Travelling | THRILL | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| France | 8.5% |
| Italy | 8.4% |
See Supermoto audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Supermoto have in Germany?
Supermoto has an estimated audience of 679,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Supermoto fans?
19.4% of Supermoto fans are female, 80.6% are male, with an average age of 31.9 years.
Which brands do Supermoto fans like most?
Supermoto fans show strongest brand affinity for Motorcycle helmet (12×), Enduro motorcycle (23.67×), and Motorcycle racing (9×) over the country average.
Where do Supermoto fans live in Germany?
Supermoto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,281), Bayern (reach 127,915), and Baden-Württemberg (reach 111,320). These three regions account for the largest share of the active audience.
What other brands do Supermoto fans also like?
Beyond Supermoto itself, the audience over-indexes on Enduro motorcycle (23.67×), Motorcycle racing (9×), Motocross (12.75×), and Off-road racing (15.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Supermoto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.