Off-road racing Audience in Germany
Off-road racing has an estimated audience of 1,479,083 people in Germany. 18.8% are female, 81.2% are male, average age 35.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Homesteading, Home construction, Progressive rock, Kouros, Goose (band).
The average Off-road racing fan in Germany is 35.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Homesteading, Home construction, Progressive rock, with strongest over-indexing on Homesteading (12.98× the country average). Demographically, the Off-road racing audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Off-road racing fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 35.4 |
| Estimated audience size | 1,479,083 |
Audience persona
The typical Off-road racing fan in Germany is more male, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Homesteading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 117,094 | 0.49× |
| Baden-Württemberg | 108,935 | 0.54× |
| Nordrhein-Westfalen | 91,127 | 0.28× |
| Thüringen | 77,779 | 2.06× |
| Rheinland-Pfalz | 72,270 | 0.98× |
| Niedersachsen | 72,237 | 0.5× |
| Sachsen-Anhalt | 68,672 | 1.79× |
| Sachsen | 68,602 | 0.95× |
| Hessen | 63,169 | 0.56× |
| Berlin | 52,360 | 0.79× |
| Brandenburg | 50,918 | 1.11× |
| Mecklenburg-Vorpommern | 48,318 | 1.71× |
| Schleswig-Holstein | 45,015 | 0.85× |
| Hamburg | 33,325 | 1× |
| Saarland | 18,012 | 0.99× |
| Bremen | 17,676 | 1.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homesteading | 12.98× | Home & Garden |
| Home construction | 1.79× | Home & Garden |
| Progressive rock | 2.88× | Music & Radio |
| Kouros | 15.17× | Arts & Culture |
| Goose (band) | 9.41× | Pets & Animals |
| Urban horticulture | 1.51× | Home & Garden |
| Pumuckl | 5.2× | Movies & TV |
| Rhodiola | 7.54× | Health |
| Gumbal | 4.4× | Cars & Mobility |
| Academy Award for Best Original Score | 6.95× | Movies & TV |
| Golem | 2.31× | Technology & Electronics |
| 3D printing | 1.56× | Technology & Electronics |
| Icon (magazine) | 1.8× | Arts & Culture |
| Natural rubber | 1.63× | Cars & Mobility |
| Building insulation | 3.03× | Home & Garden |
| Ammeter | 8.27× | Technology & Electronics |
| Groningen | 4.36× | Travel & Leisure |
| I-Witness | 7.16× | Movies & TV |
| Acoustic music | 2.5× | Music & Radio |
| Home Delivery | 1.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.78 |
| Patriotism | CONSERVATISM | 1.63 |
| Risk Appetite | THRILL | 1.23 |
| DIY Mentality | THRILL | 1.2 |
| Early Adopter Mentality | POWER | 1.2 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Italy | 4.7% |
| Brazil | 4.4% |
See Off-road racing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Off-road racing have in Germany?
Off-road racing has an estimated audience of 1,479,083 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Off-road racing fans?
18.8% of Off-road racing fans are female, 81.2% are male, with an average age of 35.4 years.
Which brands do Off-road racing fans like most?
Off-road racing fans show strongest brand affinity for Homesteading (12.98×), Home construction (1.79×), and Progressive rock (2.88×) over the country average.
Where do Off-road racing fans live in Germany?
Off-road racing fans in Germany are most concentrated in Bayern (reach 117,094), Baden-Württemberg (reach 108,935), and Nordrhein-Westfalen (reach 91,127). These three regions account for the largest share of the active audience.
What other brands do Off-road racing fans also like?
Beyond Off-road racing itself, the audience over-indexes on Home construction (1.79×), Progressive rock (2.88×), Kouros (15.17×), and Goose (band) (9.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Off-road racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.