Off-road racing Audience in Germany
A data profile of the people who buy, follow and care about Off-road racing in Germany — modelled from more than twelve digital signal sources. Off-road racing has an estimated audience of 1,479,083 people in Germany.
The average Off-road racing fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Motorcycle helmet, Kawasaki, Tour de France, with strongest over-indexing on Motorcycle helmet (15.22× the country average).
Demographically, the Off-road racing audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Off-road racing fan in Germany is more male, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.
At a glance
The key figures that characterise the Off-road racing profile in Germany.
Search interest · 12-month trend
Demographics of Off-road racing fans
18.8% are female, 81.2% are male, average age 35.4.
Gender split
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 35.4 |
| Estimated audience size | 1,479,083 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Off-road racing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.2% |
| Italy | 4.7% |
| Brazil | 4.4% |
Geography
Where the Off-road racing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~40K | 1.11× | |
| 02 | Sachsen-Anhalt | ~40K | 1.07× | |
| 03 | Mecklenburg-Vorpommern | ~30K | 1.06× | |
| 04 | Brandenburg | ~50K | 1.01× | |
| 05 | Bremen | ~10K | 1.01× | |
| 06 | Rheinland-Pfalz | ~70K | 1.00× | |
| 07 | Hamburg | ~30K | 1.00× | |
| 08 | Saarland | ~20K | 1.00× | |
| 09 | Sachsen | ~70K | 0.99× | |
| 10 | Schleswig-Holstein | ~50K | 0.99× | |
| 11 | Berlin | ~60K | 0.97× | |
| 12 | Niedersachsen | ~100K | 0.95× | |
| 13 | Hessen | ~100K | 0.95× | |
| 14 | Baden-Württemberg | ~200K | 0.93× | |
| 15 | Bayern | ~200K | 0.91× | |
| 16 | Nordrhein-Westfalen | ~300K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Off-road racing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle helmet | Cars & Mobility | 15.22× | ||
| 02 | Supermoto | Cars & Mobility | 15.18× | ||
| 03 | PUDELEK | News | 13.45× | ||
| 04 | Kawasaki | Cars & Mobility | 12.10× | ||
| 05 | Aprilia | Cars & Mobility | 12.00× | ||
| 06 | Bicycle helmet | Cars & Mobility | 11.47× | ||
| 07 | KTM | Cars & Mobility | 9.66× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 8.35× | ||
| 09 | Ducati | Cars & Mobility | 7.89× | ||
| 10 | Yamaha Motor Company | Cars & Mobility | 7.59× | ||
| 11 | Motocross | Sports | 7.33× | ||
| 12 | Tour de France | Sports | 7.08× | ||
| 13 | MotoGP | Sports | 6.84× | ||
| 14 | Electric motorcycles and scooters | Cars & Mobility | 6.32× | ||
| 15 | Touring motorcycle | Cars & Mobility | 6.16× | ||
| 16 | Custom motorcycle | Cars & Mobility | 6.05× | ||
| 17 | Honda | Cars & Mobility | 5.61× | ||
| 18 | Michael Schumacher | Sports | 5.54× | ||
| 19 | Extreme sport | Sports | 5.31× | ||
| 20 | Carcare | Cars & Mobility | 5.08× |
Personality of the Off-road racing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.54× | |
| Quality Awareness | PREMIUM | 2.12× | |
| Patriotism | CONSERVATISM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Indulgence | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.82× |
Frequently asked questions
How many fans does Off-road racing have in Germany?
Off-road racing has an estimated audience of 1,479,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Off-road racing fans?
18.8% of Off-road racing fans are female, 81.2% are male, with an average age of 35.4 years.
Which brands do Off-road racing fans like most?
Off-road racing fans show strongest brand affinity for Motorcycle helmet (15.22×), Kawasaki (12.1×), and Tour de France (7.08×) over the country average.
Where do Off-road racing fans live in Germany?
Off-road racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Off-road racing fans also like?
Beyond Off-road racing itself, the audience over-indexes on Kawasaki (12.1×), Tour de France (7.08×), Motorcycle accessories (8.35×), and MotoGP (6.84×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Off-road racing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Off-road racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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