Off-road racing Audience in United States
Off-road racing has an estimated audience of 10,409,564 people in United States. 18.8% are female, 81.2% are male, average age 37.5. Top brand affinities: Vocal harmony, Urban Outfitters, Product design, Hipster, Grinch.
Top brand affinities include Vocal harmony, Urban Outfitters, Product design, with strongest over-indexing on Vocal harmony (9.38× the country average). Demographically, the Off-road racing audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Off-road racing fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 37.5 |
| Estimated audience size | 10,409,564 |
Audience persona
The typical Off-road racing fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 9.38× | Music & Radio |
| Urban Outfitters | 3.46× | Shopping |
| Product design | 3.33× | Business & Career |
| Hipster | 15.6× | Politics & Society |
| Grinch | 5.42× | Movies & TV |
| Combat sport | 2.11× | Sports |
| Governor of Michigan | 9.56× | Politics & Society |
| Goop | 6.25× | Internet & Social Media |
| N1 road (South Africa) | 4.82× | Travel & Leisure |
| Historic site | 4.69× | Arts & Culture |
| Keith Stanfield | 7.17× | Movies & TV |
| Pro-Ject | 4.17× | Music & Radio |
| Hibachi | 7.41× | Food & Beverages |
| Wok | 6.08× | Food & Beverages |
| Mathcore | 7.15× | Music & Radio |
| Monogram | 3.35× | Home & Garden |
| No Escape (1994 film) | 9.25× | Movies & TV |
| UK garage | 4.32× | Music & Radio |
| Acoustic music | 3.62× | Music & Radio |
| Wikia | 2.67× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.18 |
| Family Orientation | CONSERVATISM | 1.76 |
| Risk Appetite | THRILL | 1.63 |
| Early Adopter Mentality | POWER | 1.49 |
| DIY Mentality | THRILL | 1.48 |
| LGBTQ+ Identity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Italy | 4.7% |
| Brazil | 4.4% |
See Off-road racing audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Off-road racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.