Rascasse Audience Intelligence

Off-road racing Audience in United States

A data profile of the people who buy, follow and care about Off-road racing in United States — modelled from more than twelve digital signal sources. Off-road racing has an estimated audience of 10,409,564 people in United States.

#2214among Topic in United States#139in Cars & Mobility

The average Off-road racing fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toyota Tacoma, Motorcycle helmet, Extreme sport, with strongest over-indexing on Toyota Tacoma (18.99× the country average).

Demographically, the Off-road racing audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Off-road racing fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Toyota Tacoma.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Off-road racing profile in United States.

Audience size
10.4M
in United States
Gender
18.8%♀
81.2% male
Age
37.5
average years
Country rank
#3438
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Off-road racing fans

18.8% are female, 81.2% are male, average age 37.5.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Off-road racing audience in United States
MetricValue
Female18.8%
Male81.2%
Average age37.5
Estimated audience size10,409,564
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Off-road racing audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Off-road racing audience comes from United States.

Worldwide audience distribution share by country for Off-road racing
CountryShare
United States30.2%
Italy4.7%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Off-road racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Off-road racing fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K1.62×
02Nevada~100K1.38×
03Alaska~30K1.38×
04Arizona~300K1.35×
05California~1.5M1.19×
06Vermont~20K1.13×
07South Dakota~30K1.09×
08North Dakota~20K1.08×
09Montana~30K1.07×
10Utah~100K1.05×
11West Virginia~50K1.04×
12New Hampshire~40K1.02×
13Rhode Island~30K1.02×
14Delaware~30K1.02×
15Idaho~50K1.01×
16Maine~40K1.01×
17Hawaii~40K1.00×
18New Mexico~50K0.99×
19Nebraska~50K0.98×
20Colorado~200K0.97×
21Oregon~100K0.97×
22Oklahoma~100K0.97×
23Mississippi~80K0.97×
24Kansas~80K0.97×
25Washington, District of Columbia~30K0.97×
26Washington~200K0.96×
27Arkansas~80K0.96×
28Iowa~80K0.96×
29Michigan~300K0.95×
30Minnesota~100K0.95×
31Texas~800K0.93×
32Alabama~100K0.93×
33Louisiana~100K0.93×
34Kentucky~100K0.93×
35Connecticut~100K0.93×
36Indiana~200K0.92×
37Missouri~200K0.92×
38Tennessee~200K0.91×
39South Carolina~100K0.91×
40Maryland~200K0.89×
41Massachusetts~200K0.88×
42North Carolina~300K0.87×
43New Jersey~200K0.86×
44Virginia~200K0.85×
45Ohio~300K0.84×
46Georgia~300K0.84×
47Pennsylvania~300K0.83×
48Illinois~300K0.83×
49Florida~500K0.74×
50New York~400K0.73×
Fig. 06

Affinity by region

Affinity by region — Off-road racing, United States
0.73×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Off-road racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Off-road racing audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility29.99×
02Dakar RallySports21.97×
03SupermotoCars & Mobility21.18×
04Toyota TacomaCars & Mobility18.99×
05Motorcycle helmetCars & Mobility14.05×
06CarcareCars & Mobility12.50×
07Radio-controlled carKids & Family11.78×
08Toyota Land CruiserCars & Mobility11.39×
09Cruiser (motorcycle)Cars & Mobility9.57×
10Touring motorcycleCars & Mobility9.53×
11Motorcycle accessoriesCars & Mobility9.39×
12Extreme sportSports9.00×
13Auto showCars & Mobility8.33×
14Diesel engineCars & Mobility8.29×
15Antique carCars & Mobility8.20×
16Custom motorcycleCars & Mobility6.94×
17Used CarsCars & Mobility4.50×
18MotorcyclesCars & Mobility3.78×
19AutoZoneCars & Mobility3.11×
20Planet FitnessSports3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Off-road racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Off-road racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.89×
Risk AppetiteTHRILL3.20×
Family OrientationCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Off-road racing audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.71×
SpiritualityBALANCE0.72×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Off-road racing have in United States?

Off-road racing has an estimated audience of 10,409,564 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Off-road racing fans?

18.8% of Off-road racing fans are female, 81.2% are male, with an average age of 37.5 years.

03

Which brands do Off-road racing fans like most?

Off-road racing fans show strongest brand affinity for Toyota Tacoma (18.99×), Motorcycle helmet (14.05×), and Extreme sport (9×) over the country average.

04

Where do Off-road racing fans live in United States?

Off-road racing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Off-road racing fans also like?

Beyond Off-road racing itself, the audience over-indexes on Motorcycle helmet (14.05×), Extreme sport (9×), Carcare (12.5×), and Jeep Cherokee (29.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Off-road racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Off-road racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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