Off-road racing Audience in United States
Off-road racing has an estimated audience of 10,409,564 people in United States. 18.8% are female, 81.2% are male, average age 37.5. Top brand affinities: CarGurus, Google Maps, Autism Awareness, Enterprise Rent-A-Car, Capital One.
Top brand affinities include CarGurus, Google Maps, Autism Awareness, with strongest over-indexing on CarGurus (16.85× the country average). Demographically, the Off-road racing audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Family Orientation.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Off-road racing fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 37.5 |
| Estimated audience size | 10,409,564 |
Audience persona
The typical Off-road racing fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 16.85× | Cars & Mobility |
| Google Maps | 10.45× | Internet & Social Media |
| Autism Awareness | 19.03× | Health |
| Enterprise Rent-A-Car | 11.86× | Cars & Mobility |
| Capital One | 7.82× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| Indeed.com | 7.14× | Business & Career |
| Aaron Rodgers | 9.74× | Sports |
| Honda Motorcycles | 25.31× | Cars & Mobility |
| Microblogging | 12.67× | Technology & Electronics |
| Circle K | 9.81× | Shopping |
| Singer-songwriter | 5.51× | Music & Radio |
| AccuWeather | 8.77× | Home & Garden |
| Jeep Cherokee | 33.61× | Cars & Mobility |
| Toyota Tacoma | 16.47× | Cars & Mobility |
| Toyota Supra | 18.14× | Cars & Mobility |
| Apple Store | 8.7× | Shopping |
| Bruce Willis | 7.96× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Google News | 6.37× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.18 |
| Family Orientation | CONSERVATISM | 1.76 |
| Risk Appetite | THRILL | 1.63 |
| Early Adopter Mentality | POWER | 1.49 |
| DIY Mentality | THRILL | 1.48 |
| LGBTQ+ Identity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Italy | 4.7% |
| Brazil | 4.4% |
See Off-road racing audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Off-road racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.