Latto Audience in United States
Latto has an estimated audience of 4,223,827 people in United States. 65.1% are female, 34.9% are male, average age 30.6. Top regions: Texas, California, Florida. Top brand affinities: Combat sport, Home construction, Bank account, Guy Fieri, Elsword.
The average Latto fan in United States is 30.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Combat sport, Home construction, Bank account, with strongest over-indexing on Combat sport (2.34× the country average). Demographically, the Latto audience skews more female with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Latto fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 30.6 |
| Estimated audience size | 4,223,827 |
Audience persona
The typical Latto fan in United States is more female, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 507,661 | 1.4× |
| California | 447,612 | 0.96× |
| Florida | 362,557 | 1.27× |
| Georgia | 295,235 | 2.27× |
| New York | 290,035 | 1.23× |
| North Carolina | 191,745 | 1.51× |
| Illinois | 168,854 | 1.2× |
| Ohio | 156,674 | 1.2× |
| Pennsylvania | 156,133 | 1.1× |
| Virginia | 140,381 | 1.36× |
| Michigan | 129,670 | 1.17× |
| Maryland | 126,257 | 1.74× |
| New Jersey | 122,127 | 1.14× |
| Tennessee | 110,981 | 1.31× |
| Louisiana | 100,119 | 1.84× |
| South Carolina | 94,537 | 1.49× |
| Alabama | 92,858 | 1.57× |
| Indiana | 83,086 | 1.08× |
| Arizona | 80,517 | 0.93× |
| Massachusetts | 79,233 | 0.95× |
| Missouri | 71,827 | 1.05× |
| Washington | 66,918 | 0.79× |
| Mississippi | 66,774 | 1.92× |
| Kentucky | 54,652 | 1.03× |
| Connecticut | 50,921 | 1.2× |
| Colorado | 49,454 | 0.74× |
| Oklahoma | 46,671 | 1× |
| Nevada | 46,257 | 1.13× |
| Wisconsin | 46,227 | 0.73× |
| Minnesota | 41,982 | 0.69× |
| Arkansas | 39,265 | 1.13× |
| Oregon | 28,109 | 0.58× |
| Kansas | 27,481 | 0.83× |
| Iowa | 22,446 | 0.65× |
| Washington, District of Columbia | 18,021 | 1.42× |
| Utah | 16,042 | 0.42× |
| New Mexico | 15,031 | 0.71× |
| Hawaii | 14,380 | 0.79× |
| Nebraska | 14,294 | 0.67× |
| Delaware | 13,919 | 1.19× |
| West Virginia | 13,293 | 0.68× |
| Rhode Island | 12,506 | 0.93× |
| New Hampshire | 8,150 | 0.49× |
| Idaho | 8,025 | 0.38× |
| Maine | 6,928 | 0.46× |
| South Dakota | 4,830 | 0.49× |
| Alaska | 4,739 | 0.52× |
| North Dakota | 4,534 | 0.52× |
| Montana | 4,170 | 0.36× |
| Vermont | 2,952 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.34× | Sports |
| Home construction | 1.67× | Home & Garden |
| Bank account | 2.55× | Business & Career |
| Guy Fieri | 3.6× | Movies & TV |
| Elsword | 13.67× | Games |
| Staycation | 2.61× | Home & Garden |
| JDSU | 2.41× | Business & Career |
| UK garage | 3.96× | Music & Radio |
| Joshua Jackson | 2.93× | Movies & TV |
| Goop | 3.42× | Internet & Social Media |
| Pro-Ject | 2.5× | Music & Radio |
| Japanese domestic market | 2.69× | Politics & Society |
| Jaws | 3.06× | Movies & TV |
| Mothercare | 1.77× | Kids & Family |
| Isometric exercise | 4.6× | Sports |
| Home staging | 2.6× | Home & Garden |
| Yahoo Sports Fantasy | 3.21× | |
| Grinch | 1.71× | Movies & TV |
| Electrolyte | 1.91× | Health |
| Sub Zero (Official) | 3.95× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.24 |
| Early Adopter Mentality | POWER | 1.42 |
| Luxury Orientation | PREMIUM | 1.27 |
| Mindfulness | BALANCE | 1.26 |
| Extroversion | THRILL | 1.19 |
| Design Affinity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.7% |
| United Kingdom | 4.3% |
| Canada | 3.9% |
See Latto audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Latto have in United States?
Latto has an estimated audience of 4,223,827 people in United States, concentrated in Texas and California.
What is the gender split and age of Latto fans?
65.1% of Latto fans are female, 34.9% are male, with an average age of 30.6 years.
Which brands do Latto fans like most?
Latto fans show strongest brand affinity for Combat sport (2.34×), Home construction (1.67×), and Bank account (2.55×) over the country average.
Where do Latto fans live in United States?
Latto fans in United States are most concentrated in Texas (reach 507,661), California (reach 447,612), and Florida (reach 362,557). These three regions account for the largest share of the active audience.
What other brands do Latto fans also like?
Beyond Latto itself, the audience over-indexes on Home construction (1.67×), Bank account (2.55×), Guy Fieri (3.6×), and Elsword (13.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Latto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.