A data profile of the people who buy, follow and care about Latto in United Kingdom — modelled from more than twelve digital signal sources. Latto has an estimated audience of 247,402 people in United Kingdom.
Latto has an estimated audience of 247,402 people in United Kingdom. 65.9% are female, 34.1% are male, average age 32.0. Top brand affinities: Livemusic, Ariana Grande, Do it yourself (DIY), TikTok, Teyana Taylor.
Top brand affinities include Livemusic, Ariana Grande, Do it yourself (DIY), with strongest over-indexing on Livemusic (4.57× the country average).
Demographically, the Latto audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Pet Ownership, Tradition.
The typical Latto fan in United Kingdom is more female, around 32.0 years old, with strong Pet Ownership tendencies and a notable affinity for Livemusic.
The key figures that characterise the Latto profile in United Kingdom.
65.9% are female, 34.1% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 32.0 |
| Estimated audience size | 247,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Latto audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 67.1% |
| United Kingdom | 3.9% |
| Canada | 3.8% |
The strongest cross-interests of the Latto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teyana Taylor | Movies & TV | 8.08× | ||
| 02 | Lana Del Rey | Music & Radio | 6.46× | ||
| 03 | Ariana Grande | Music & Radio | 5.26× | ||
| 04 | The Breakfast Club | Movies & TV | 5.15× | ||
| 05 | Livemusic | Music & Radio | 4.57× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 3.35× | ||
| 07 | Internet celebrity | Internet & Social Media | 3.22× | ||
| 08 | Sephora | Shopping | 2.95× | ||
| 09 | Taylor Swift | Music & Radio | 2.83× | ||
| 10 | Natural skin care | Beauty & Wellness | 2.81× | ||
| 11 | Philanthropy | Arts & Culture | 2.28× | ||
| 12 | Batman | Movies & TV | 2.16× | ||
| 13 | River Island | Fashion & Accessoires | 2.05× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 2.00× | ||
| 15 | Dunelm | Home & Garden | 1.99× | ||
| 16 | TikTok | Internet & Social Media | 1.91× | ||
| 17 | Superman | Movies & TV | 1.82× | ||
| 18 | Donald Trump | Politics & Society | 1.74× | ||
| 19 | John Lewis (department store) | Shopping | 1.73× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.82× | |
| Tradition | CONSERVATISM | 1.58× | |
| Early Adopter Mentality | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Latto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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