Rascasse Audience Intelligence

Off-roading Audience in United States

A data profile of the people who buy, follow and care about Off-roading in United States — modelled from more than twelve digital signal sources. Off-roading has an estimated audience of 12,042,798 people in United States.

#1962among Topic in United States#115in Cars & Mobility

The average Off-roading fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The World Ends with You, Sports, Arts and music, with strongest over-indexing on The World Ends with You (691.45× the country average).

Demographically, the Off-roading audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Off-roading fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for The World Ends with You.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Off-roading profile in United States.

Audience size
12M
in United States
Gender
25.8%♀
74.2% male
Age
38.0
average years
Country rank
#2967
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Off-roading fans

25.8% are female, 74.2% are male, average age 38.0.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for Off-roading audience in United States
MetricValue
Female25.8%
Male74.2%
Average age38.0
Estimated audience size12,042,798
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Off-roading audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Off-roading audience comes from United States.

Worldwide audience distribution share by country for Off-roading
CountryShare
United States23.8%
Italy4.2%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Off-roading audience in United States is strongest.

Fig. 05

Top regions by affinity

Off-roading fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~600K2.54×
02California~2.5M2.01×
03Utah~200K1.73×
04Nevada~200K1.63×
05Texas~1.5M1.46×
06Colorado~300K1.41×
07New Mexico~90K1.41×
08Idaho~80K1.29×
09Oregon~200K1.27×
10Arkansas~100K1.23×
11Tennessee~300K1.21×
12Hawaii~60K1.21×
13Montana~40K1.16×
14Washington~300K1.14×
15Wyoming~20K1.09×
16Oklahoma~100K1.07×
17Kentucky~200K1.04×
18Alaska~30K1.01×
19Alabama~200K0.98×
20West Virginia~50K0.98×
21Georgia~300K0.94×
22Missouri~200K0.94×
23North Carolina~300K0.93×
24South Carolina~200K0.92×
25Kansas~90K0.92×
26Indiana~200K0.91×
27Louisiana~100K0.91×
28South Dakota~30K0.91×
29Maine~40K0.89×
30Mississippi~90K0.88×
31North Dakota~20K0.88×
32Nebraska~50K0.87×
33Florida~700K0.86×
34Virginia~300K0.86×
35Michigan~300K0.84×
36Pennsylvania~300K0.83×
37New Hampshire~40K0.83×
38Delaware~30K0.83×
39Rhode Island~30K0.82×
40Washington, District of Columbia~30K0.81×
41Ohio~300K0.79×
42Illinois~300K0.77×
43Wisconsin~100K0.77×
44Iowa~80K0.77×
45Maryland~200K0.75×
46Minnesota~100K0.72×
47Connecticut~90K0.71×
48New Jersey~200K0.70×
49Massachusetts~200K0.64×
50New York~400K0.61×
Fig. 06

Affinity by region

Affinity by region — Off-roading, United States
0.61×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Off-roading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Off-roading audience
#·InterestCategoryAffinity×
01The World Ends with YouGames691.45×
02All-terrain vehicleCars & Mobility2.94×
03EngineCars & Mobility2.32×
04NBA playoffsSports2.16×
05MachineBusiness & Career2.06×
06AutoZoneCars & Mobility2.05×
07ManufacturingBusiness & Career2.04×
08Home repairHome & Garden2.04×
09College footballSports1.93×
10AdventureTravel & Leisure1.91×
11SUVsCars & Mobility1.78×
12GardenHome & Garden1.73×
13TransportCars & Mobility1.72×
14Motor vehicleCars & Mobility1.71×
15WildlifeTravel & Leisure1.64×
16Arts and musicArts & Culture1.56×
17Popular musicMusic & Radio1.56×
18SportsSports1.55×
19PetsPets & Animals1.51×
20CampingTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Off-roading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Off-roading audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Urban LifestyleOPEN1.29×
Family OrientationCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Off-roading audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
CreativityOPEN0.91×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Off-roading have in United States?

Off-roading has an estimated audience of 12,042,798 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Off-roading fans?

25.8% of Off-roading fans are female, 74.2% are male, with an average age of 38.0 years.

03

Which brands do Off-roading fans like most?

Off-roading fans show strongest brand affinity for The World Ends with You (691.45×), Sports (1.55×), and Arts and music (1.56×) over the country average.

04

Where do Off-roading fans live in United States?

Off-roading fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Off-roading fans also like?

Beyond Off-roading itself, the audience over-indexes on Sports (1.55×), Arts and music (1.56×), Pets (1.51×), and Manufacturing (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Off-roading audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Off-roading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →