Off-roading Audience in United States

Off-roading logo

Off-roading has an estimated audience of 12,042,798 people in United States. 25.8% are female, 74.2% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: The World Ends with You, Sports, Arts and music, Pets, Manufacturing.

The average Off-roading fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The World Ends with You, Sports, Arts and music, with strongest over-indexing on The World Ends with You (691.45× the country average). Demographically, the Off-roading audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Off-roading fans

Demographic split for Off-roading audience in United States
MetricValue
Female25.8%
Male74.2%
Average age38.0
Estimated audience size12,042,798

Audience persona

The typical Off-roading fan in United States is more male, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for The World Ends with You.

Top regions in United States

Top regions ranked by reach for Off-roading in United States
RegionReachAffinity
California2,827,1422.13×
Texas1,692,8111.64×
Florida743,5760.91×
Arizona702,4272.86×
New York402,2620.6×
Georgia364,8110.98×
North Carolina336,1910.93×
Pennsylvania328,0560.81×
Illinois317,2380.79×
Colorado302,5191.59×
Tennessee294,8941.22×
Washington293,0631.21×
Ohio287,9510.78×
Virginia257,6300.88×
Michigan256,3210.81×
Nevada221,6581.9×
Utah211,6841.96×
Oregon202,4471.47×
Indiana191,9860.87×
New Jersey189,6660.62×
Missouri178,5790.92×
Alabama164,3830.98×
South Carolina158,8230.88×
Oklahoma150,3201.12×
Kentucky149,1540.99×
Massachusetts134,2770.57×
Maryland133,6350.65×
Arkansas129,7051.31×
Louisiana125,1760.81×
Wisconsin123,6650.68×
Minnesota103,3810.6×
New Mexico90,7731.5×
Idaho83,4771.38×
Kansas82,4120.87×
Mississippi74,8960.75×
Hawaii69,3871.34×
Connecticut67,4660.56×
Iowa58,6780.59×
West Virginia51,2640.91×
Nebraska44,5200.74×
Montana38,1281.14×
Maine30,4940.71×
New Hampshire30,3100.64×
Alaska23,8220.92×
Washington, District of Columbia22,7500.63×
South Dakota20,1610.72×
Wyoming18,6771.05×
Delaware17,5660.53×
Rhode Island17,4360.45×
Vermont12,5560.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Off-roading audience
BrandAffinityCategory
The World Ends with You691.45×Games
Sports1.55×Sports
Arts and music1.56×Arts & Culture
Pets1.51×Pets & Animals
Manufacturing2.04×Business & Career
Adventure1.91×Travel & Leisure
AutoZone2.05×Cars & Mobility
Transport1.72×Cars & Mobility
Machine2.06×Business & Career
Garden1.73×Home & Garden
SUVs1.78×Cars & Mobility
Motor vehicle1.71×Cars & Mobility
All-terrain vehicle2.94×Cars & Mobility
Popular music1.56×Music & Radio
College football1.93×Sports
Home repair2.04×Home & Garden
Wildlife1.64×Travel & Leisure
Engine2.32×Cars & Mobility
Camping1.5×Travel & Leisure
Hand tool2.14×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Off-roading audience
TraitClusterScore
Risk AppetiteTHRILL1.98
Luxury OrientationPREMIUM1.78
PatriotismCONSERVATISM1.35
DIY MentalityTHRILL1.21
Sports ActivityPOWER1.18
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Off-roading
CountryShare
United States23.8%
Italy4.2%
Germany3.8%

See Off-roading audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Off-roading have in United States?

Off-roading has an estimated audience of 12,042,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Off-roading fans?

25.8% of Off-roading fans are female, 74.2% are male, with an average age of 38.0 years.

Which brands do Off-roading fans like most?

Off-roading fans show strongest brand affinity for The World Ends with You (691.45×), Sports (1.55×), and Arts and music (1.56×) over the country average.

Where do Off-roading fans live in United States?

Off-roading fans in United States are most concentrated in California (reach 2,827,142), Texas (reach 1,692,811), and Florida (reach 743,576). These three regions account for the largest share of the active audience.

What other brands do Off-roading fans also like?

Beyond Off-roading itself, the audience over-indexes on Sports (1.55×), Arts and music (1.56×), Pets (1.51×), and Manufacturing (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Off-roading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.