Off-roading Audience in Germany
Off-roading has an estimated audience of 1,937,859 people in Germany. 33.0% are female, 67.0% are male, average age 37.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Obi (store), FC Bayern Munich, Bundesliga, Vehicles.
The average Off-roading fan in Germany is 37.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Obi (store), FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (1.71× the country average). Demographically, the Off-roading audience skews more male with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Off-roading fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 37.2 |
| Estimated audience size | 1,937,859 |
Audience persona
The typical Off-roading fan in Germany is more male, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 378,460 | 1.21× |
| Nordrhein-Westfalen | 368,165 | 0.87× |
| Baden-Württemberg | 279,865 | 1.06× |
| Niedersachsen | 187,329 | 1× |
| Hessen | 184,350 | 1.25× |
| Sachsen | 107,784 | 1.13× |
| Rheinland-Pfalz | 98,279 | 1.01× |
| Brandenburg | 70,682 | 1.18× |
| Berlin | 68,094 | 0.79× |
| Schleswig-Holstein | 63,887 | 0.92× |
| Thüringen | 53,618 | 1.09× |
| Sachsen-Anhalt | 49,513 | 0.99× |
| Hamburg | 40,813 | 0.93× |
| Mecklenburg-Vorpommern | 37,791 | 1.02× |
| Saarland | 17,913 | 0.75× |
| Bremen | 13,428 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.71× | Sports |
| Obi (store) | 2.47× | Shopping |
| FC Bayern Munich | 2.14× | Sports |
| Bundesliga | 2.16× | Sports |
| Vehicles | 1.86× | Cars & Mobility |
| Sports | 1.75× | Sports |
| Entertainment | 1.6× | Movies & TV |
| Music | 1.61× | Business & Career |
| UEFA Champions League | 2.21× | Sports |
| Business and industry | 1.51× | Business & Career |
| Shopping | 1.57× | Shopping |
| Computers | 1.75× | Technology & Electronics |
| Real Madrid C.F. | 2.5× | Sports |
| Germany | 1.54× | Travel & Leisure |
| Games | 1.68× | Games |
| American football | 2.3× | Sports |
| Outdoor recreation | 1.57× | Sports |
| Movies | 1.56× | Movies & TV |
| AutoScout24 | 2.25× | Cars & Mobility |
| Business | 1.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.7 |
| Luxury Orientation | PREMIUM | 1.43 |
| Patriotism | CONSERVATISM | 1.42 |
| Family Orientation | CONSERVATISM | 1.31 |
| Travelling | THRILL | 1.26 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 4.2% |
| Germany | 3.8% |
See Off-roading audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Off-roading have in Germany?
Off-roading has an estimated audience of 1,937,859 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Off-roading fans?
33.0% of Off-roading fans are female, 67.0% are male, with an average age of 37.2 years.
Which brands do Off-roading fans like most?
Off-roading fans show strongest brand affinity for Borussia Dortmund (1.71×), Obi (store) (2.47×), and FC Bayern Munich (2.14×) over the country average.
Where do Off-roading fans live in Germany?
Off-roading fans in Germany are most concentrated in Bayern (reach 378,460), Nordrhein-Westfalen (reach 368,165), and Baden-Württemberg (reach 279,865). These three regions account for the largest share of the active audience.
What other brands do Off-roading fans also like?
Beyond Off-roading itself, the audience over-indexes on Obi (store) (2.47×), FC Bayern Munich (2.14×), Bundesliga (2.16×), and Vehicles (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Off-roading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.