Rascasse Audience Intelligence

Off-roading Audience in Germany

A data profile of the people who buy, follow and care about Off-roading in Germany — modelled from more than twelve digital signal sources. Off-roading has an estimated audience of 1,937,859 people in Germany.

#1996among Topic in Germany#166in Cars & Mobility

The average Off-roading fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, dB’s, Obi (store), with strongest over-indexing on FC Bayern Munich (2.14× the country average).

Demographically, the Off-roading audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Off-roading fan in Germany is more male, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for FC Bayern Munich.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Off-roading profile in Germany.

Audience size
1.9M
in Germany
Gender
33.0%♀
67.0% male
Age
37.2
average years
Country rank
#3476
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Off-roading fans

33.0% are female, 67.0% are male, average age 37.2.

Fig. 02

Gender split

33.0%
Female
67.0%
Male
Demographic split for Off-roading audience in Germany
MetricValue
Female33.0%
Male67.0%
Average age37.2
Estimated audience size1,937,859
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Off-roading audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Off-roading audience comes from Germany.

Worldwide audience distribution share by country for Off-roading
CountryShare
United States23.8%
Italy4.2%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Off-roading audience in Germany is strongest.

Fig. 05

Top regions by affinity

Off-roading fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~70K1.18×
02Thüringen~60K1.15×
03Bayern~400K1.13×
04Hessen~200K1.10×
05Mecklenburg-Vorpommern~40K1.10×
06Sachsen~100K1.09×
07Rheinland-Pfalz~100K1.06×
08Baden-Württemberg~300K1.05×
09Sachsen-Anhalt~50K1.04×
10Schleswig-Holstein~70K0.99×
11Niedersachsen~200K0.97×
12Saarland~20K0.91×
13Bremen~20K0.91×
14Nordrhein-Westfalen~400K0.89×
15Hamburg~40K0.85×
16Berlin~70K0.78×
Fig. 06

Affinity by region

Affinity by region — Off-roading, Germany
0.78×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Off-roading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Off-roading audience
#·InterestCategoryAffinity×
01Real Madrid C.F.Sports2.50×
02Obi (store)Shopping2.47×
03AutoScout24Cars & Mobility2.25×
04UEFA Champions LeagueSports2.21×
05SV Werder BremenSports2.17×
06BundesligaSports2.16×
07FC Bayern MunichSports2.14×
08VehiclesCars & Mobility1.86×
09SportsSports1.75×
10ComputersTechnology & Electronics1.75×
11Borussia DortmundSports1.71×
12GamesGames1.68×
13MusicBusiness & Career1.61×
14EntertainmentMovies & TV1.60×
15ShoppingShopping1.57×
16Outdoor recreationSports1.57×
17MoviesMovies & TV1.56×
18GermanyTravel & Leisure1.54×
19dB’sMusic & Radio1.51×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Off-roading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Off-roading audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.77×
Risk AppetiteTHRILL1.73×
Luxury OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Off-roading audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.22×
CreativityOPEN1.26×
Community OrientationOPEN1.32×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Off-roading have in Germany?

Off-roading has an estimated audience of 1,937,859 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Off-roading fans?

33.0% of Off-roading fans are female, 67.0% are male, with an average age of 37.2 years.

03

Which brands do Off-roading fans like most?

Off-roading fans show strongest brand affinity for FC Bayern Munich (2.14×), dB’s (1.51×), and Obi (store) (2.47×) over the country average.

04

Where do Off-roading fans live in Germany?

Off-roading fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Off-roading fans also like?

Beyond Off-roading itself, the audience over-indexes on dB’s (1.51×), Obi (store) (2.47×), Bundesliga (2.16×), and Vehicles (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Off-roading audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Off-roading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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