Rascasse Audience Intelligence

Dainese Target Market in United States

A data profile of the people who buy, follow and care about Dainese in United States — modelled from more than twelve digital signal sources. Dainese has an estimated audience of 579,974 people in United States.

#17among Motorcycles in United States#3463among Brand in United States#969in Cars & Mobility

The average Dainese fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Super Fresh, Toto (band), Alpinestars, with strongest over-indexing on Super Fresh (704.35× the country average).

Demographically, the Dainese audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dainese fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Super Fresh.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dainese profile in United States.

Audience size
580K
in United States
Gender
13.6%♀
86.4% male
Age
38.7
average years
Country rank
#33485
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dainese

13.6% are female, 86.4% are male, average age 38.7.

Fig. 02

Gender split

13.6%
Female
86.4%
Male
Demographic split for Dainese audience in United States
MetricValue
Female13.6%
Male86.4%
Average age38.7
Estimated audience size579,974
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Dainese audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Dainese audience comes from United States.

Worldwide audience distribution share by country for Dainese
CountryShare
Italy20.9%
United States13.5%
France8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dainese audience in United States is strongest.

Fig. 05

Top regions by affinity

Dainese customers by region in United States
#RegionReachAffinity×
01California~100K2.32×
02Nevada~10K2.15×
03Washington~20K1.90×
04Arizona~20K1.73×
05Oregon~10K1.46×
06Florida~50K1.36×
07Hawaii~3K1.34×
08Georgia~20K1.31×
09Utah~7K1.30×
10Colorado~10K1.26×
11Texas~60K1.21×
12New York~40K1.21×
13Idaho~3K1.17×
14Alaska~1K1.14×
15Illinois~20K1.08×
16New Hampshire~2K1.07×
17New Jersey~20K1.04×
18Virginia~10K0.98×
19Wisconsin~9K0.98×
20Montana~2K0.98×
21Vermont<1K0.97×
22New Mexico~3K0.96×
23South Dakota~1K0.96×
24Washington, District of Columbia~2K0.95×
25West Virginia~3K0.93×
26Tennessee~10K0.91×
27North Dakota~1K0.91×
28Oklahoma~6K0.89×
29Maine~2K0.88×
30North Carolina~10K0.85×
31Connecticut~5K0.85×
32Nebraska~2K0.83×
33Rhode Island~2K0.83×
34Alabama~7K0.82×
35Arkansas~4K0.82×
36Delaware~1K0.82×
37South Carolina~7K0.81×
38Kansas~4K0.81×
39Massachusetts~9K0.79×
40Minnesota~7K0.79×
41Iowa~4K0.79×
42Michigan~10K0.78×
43Maryland~8K0.76×
44Missouri~7K0.76×
45Indiana~8K0.75×
46Kentucky~5K0.75×
47Pennsylvania~10K0.74×
48Mississippi~3K0.73×
49Ohio~10K0.72×
50Louisiana~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Dainese, United States
0.68×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dainese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dainese audience
#·InterestCategoryAffinity×
01Super FreshBrand704.35×
02Toto (band)Music & Radio67.89×
03Edge ProductsBusiness & Career38.54×
04AlpinestarsCars & Mobility29.38×
05BD Diesel PerformanceShopping28.71×
06ShoeiCars & Mobility26.76×
07Isle of Man TTSports21.50×
08Diesel TrucksCars & Mobility18.31×
09Gear ratioTopic16.67×
10Plant-Based DietitianFood & Beverages16.33×
11The Dark Tower (series)Literature11.30×
12ApriliaCars & Mobility9.92×
13The WireMovies & TV9.37×
14Lifted TrucksCars & Mobility8.71×
15Diesel engineCars & Mobility4.00×
16Anthony EdwardsMovies & TV3.45×
17President of the United StatesPolitics & Society1.84×
18Mitch McConnellPolitics & Society1.83×
19AutoZoneCars & Mobility1.71×
20Eastern Time ZonePolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dainese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dainese audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Risk AppetiteTHRILL1.22×
Need for SecurityCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dainese audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
Community OrientationOPEN0.84×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dainese's target market in United States?

Dainese's target market in United States covers an estimated 579,974 people, concentrated in California and Texas.

02

What is the gender split and age of Dainese customers?

13.6% of the Dainese audience are female, 86.4% are male, with an average age of 38.7 years.

03

Which brands do Dainese fans like most?

Dainese fans show strongest brand affinity for Super Fresh (704.35×), Toto (band) (67.89×), and Alpinestars (29.38×) over the country average.

04

Where do Dainese fans live in United States?

Dainese fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dainese fans also like?

Beyond Dainese itself, the audience over-indexes on Toto (band) (67.89×), Alpinestars (29.38×), Gear ratio (16.67×), and The Wire (9.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Dainese audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dainese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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