Dainese Audience in United States

Dainese logo

Dainese has an estimated audience of 582,893 people in United States. 13.6% are female, 86.4% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Super Fresh, Toto (band), Alpinestars, Gear ratio, The Wire.

The average Dainese fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Super Fresh, Toto (band), Alpinestars, with strongest over-indexing on Super Fresh (704.35× the country average). Demographically, the Dainese audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Dainese fans

Demographic split for Dainese audience in United States
MetricValue
Female13.6%
Male86.4%
Average age38.7
Estimated audience size582,893

Audience persona

The typical Dainese fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Super Fresh.

Top regions in United States

Top regions ranked by reach for Dainese in United States
RegionReachAffinity
California154,9272.42×
Texas60,2631.2×
Florida51,3701.3×
New York38,6421.19×
Georgia23,8411.33×
Washington22,3871.91×
Illinois21,1071.09×
Arizona20,7791.75×
North Carolina15,4630.88×
New Jersey15,1921.02×
Pennsylvania14,7950.75×
Virginia14,5171.02×
Ohio12,4930.7×
Colorado12,4791.36×
Nevada11,7802.09×
Michigan11,1850.73×
Oregon11,0011.65×
Tennessee10,8760.93×
Massachusetts9,2190.8×
Wisconsin8,8951.01×
Indiana7,6080.71×
Maryland7,3170.73×
Utah7,0901.36×
South Carolina6,7050.76×
Missouri6,5460.7×
Alabama6,4140.79×
Minnesota6,0010.72×
Oklahoma5,2510.81×
Connecticut5,0060.86×
Kentucky4,9460.68×
Louisiana4,1870.56×
Hawaii3,9151.56×
Idaho3,6181.24×
Arkansas3,3930.71×
Kansas3,2800.71×
Iowa3,2210.67×
New Mexico2,7270.93×
New Hampshire2,5731.12×
West Virginia2,4490.9×
Nebraska2,0750.71×
Mississippi1,9650.41×
Washington, District of Columbia1,6850.96×
Maine1,6790.8×
Montana1,5710.97×
Alaska1,5581.25×
South Dakota1,1830.88×
Rhode Island9990.54×
North Dakota9210.77×
Delaware9160.57×
Vermont8140.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dainese audience
BrandAffinityCategory
Super Fresh704.35×
Toto (band)67.89×Music & Radio
Alpinestars29.38×Cars & Mobility
Gear ratio16.67×
The Wire9.37×Movies & TV
Diesel Trucks18.31×Cars & Mobility
Plant-Based Dietitian16.33×Food & Beverages
Shoei26.76×Cars & Mobility
Anthony Edwards3.45×Movies & TV
Diesel engine4×Cars & Mobility
AutoZone1.71×Cars & Mobility
Isle of Man TT21.5×Sports
Aprilia9.92×Cars & Mobility
Edge Products38.54×Business & Career
President of the United States1.84×Politics & Society
The Dark Tower (series)11.3×Literature
Lifted Trucks8.71×Cars & Mobility
Eastern Time Zone1.51×Politics & Society
Pramac Racing41.15×Sports
Helmet5.29×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dainese audience
TraitClusterScore
PatriotismCONSERVATISM2.39
Luxury OrientationPREMIUM2.24
Sports ActivityPOWER2.23
Risk AppetiteTHRILL2.1
Need for SecurityCONSERVATISM1.78
Early Adopter MentalityPOWER1.73

Worldwide distribution

Worldwide audience distribution share by country for Dainese
CountryShare
Italy21.5%
United States13.7%
France8.3%

See Dainese audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Dainese have in United States?

Dainese has an estimated audience of 582,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Dainese fans?

13.6% of Dainese fans are female, 86.4% are male, with an average age of 38.7 years.

Which brands do Dainese fans like most?

Dainese fans show strongest brand affinity for Super Fresh (704.35×), Toto (band) (67.89×), and Alpinestars (29.38×) over the country average.

Where do Dainese fans live in United States?

Dainese fans in United States are most concentrated in California (reach 154,927), Texas (reach 60,263), and Florida (reach 51,370). These three regions account for the largest share of the active audience.

What other brands do Dainese fans also like?

Beyond Dainese itself, the audience over-indexes on Toto (band) (67.89×), Alpinestars (29.38×), Gear ratio (16.67×), and The Wire (9.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dainese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.