Rascasse Audience Intelligence

Plant-Based Dietitian Audience in United States

A data profile of the people who buy, follow and care about Plant-Based Dietitian in United States — modelled from more than twelve digital signal sources. Plant-Based Dietitian has an estimated audience of 904,824 people in United States.

#786among Website / Newspaper / Magazine in United States#1405in Food & Beverages

The average Plant-Based Dietitian fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Changing Habits, Special K, Sprouts Farmers Market, with strongest over-indexing on Changing Habits (119.26× the country average).

Demographically, the Plant-Based Dietitian audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plant-Based Dietitian fan in United States is more female, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Changing Habits.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plant-Based Dietitian profile in United States.

Audience size
905K
in United States
Gender
67.2%♀
32.8% male
Age
35.6
average years
Country rank
#25308
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Plant-Based Dietitian

67.2% are female, 32.8% are male, average age 35.6.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Plant-Based Dietitian audience in United States
MetricValue
Female67.2%
Male32.8%
Average age35.6
Estimated audience size904,824
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Plant-Based Dietitian audience in United States
Age bracketShare%
16-1926%
20-2923%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

61.0%

of the worldwide Plant-Based Dietitian audience comes from United States.

Worldwide audience distribution share by country for Plant-Based Dietitian
CountryShare
United States61.0%
Canada12.9%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plant-Based Dietitian audience in United States is strongest.

Fig. 05

Top regions by affinity

Plant-Based Dietitian fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.16×
02North Carolina~30K1.14×
03Maine~4K1.12×
04Louisiana~10K1.10×
05New Hampshire~4K1.09×
06Vermont~2K1.09×
07South Carolina~10K1.08×
08Mississippi~8K1.08×
09West Virginia~5K1.07×
10Tennessee~20K1.06×
11Connecticut~10K1.06×
12Maryland~20K1.05×
13Kentucky~10K1.05×
14Oregon~10K1.05×
15Washington~20K1.04×
16Arkansas~8K1.04×
17Montana~3K1.04×
18Idaho~5K1.03×
19Alabama~10K1.02×
20Georgia~30K1.01×
21California~100K1.00×
22Florida~60K1.00×
23Virginia~20K1.00×
24Arizona~20K1.00×
25Missouri~10K1.00×
26Oklahoma~10K1.00×
27Delaware~3K1.00×
28Alaska~2K1.00×
29Ohio~30K0.99×
30Pennsylvania~30K0.98×
31Massachusetts~20K0.98×
32Wisconsin~10K0.98×
33Rhode Island~3K0.98×
34Illinois~30K0.97×
35New Mexico~4K0.96×
36Michigan~20K0.95×
37Indiana~20K0.95×
38Colorado~10K0.95×
39Wyoming~1K0.94×
40New Jersey~20K0.93×
41Kansas~7K0.93×
42Washington, District of Columbia~3K0.93×
43New York~50K0.92×
44Minnesota~10K0.91×
45Nevada~8K0.91×
46Iowa~7K0.91×
47South Dakota~2K0.91×
48North Dakota~2K0.91×
49Texas~70K0.89×
50Nebraska~4K0.89×
Fig. 06

Affinity by region

Affinity by region — Plant-Based Dietitian, United States
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plant-Based Dietitian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plant-Based Dietitian audience
#·InterestCategoryAffinity×
01Changing HabitsHealth119.26×
02Natural Home remediesHealth81.25×
03Special KFood & Beverages68.69×
04FebrezeHome & Garden35.51×
05PerrierFood & Beverages34.72×
06Sparkling IceFood & Beverages31.35×
07HDFC BankBusiness & Career28.64×
08Almond milkFood & Beverages21.73×
09Jeremy Allen WhiteMovies & TV20.00×
10Emmy RossumMovies & TV20.00×
11Cameron MonaghanMovies & TV20.00×
12Blaze PizzaFood & Beverages19.98×
13Liev SchreiberMovies & TV19.39×
14BiohackingTechnology & Electronics12.28×
15Choice HotelsTravel & Leisure10.80×
16Sprouts Farmers MarketShopping9.97×
17MyFitnessPalSports7.08×
18PhilanthropyArts & Culture4.47×
19MilkFood & Beverages3.42×
20VeganismFood & Beverages2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plant-Based Dietitian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plant-Based Dietitian audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.25×
Healthy LifestyleBALANCE2.09×
Family OrientationCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plant-Based Dietitian audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Need for SecurityCONSERVATISM0.80×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plant-Based Dietitian have in United States?

Plant-Based Dietitian has an estimated audience of 904,824 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plant-Based Dietitian fans?

67.2% of Plant-Based Dietitian fans are female, 32.8% are male, with an average age of 35.6 years.

03

Which brands do Plant-Based Dietitian fans like most?

Plant-Based Dietitian fans show strongest brand affinity for Changing Habits (119.26×), Special K (68.69×), and Sprouts Farmers Market (9.97×) over the country average.

04

Where do Plant-Based Dietitian fans live in United States?

Plant-Based Dietitian fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Plant-Based Dietitian fans also like?

Beyond Plant-Based Dietitian itself, the audience over-indexes on Special K (68.69×), Sprouts Farmers Market (9.97×), Jeremy Allen White (20×), and Febreze (35.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Plant-Based Dietitian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plant-Based Dietitian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →