Special K Audience in United States

Special K logo

Special K has an estimated audience of 832,093 people in United States. 54.1% are female, 45.9% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Craig (CROWIE) Alexander, KT TAPE, Los Angeles Marathon, Plant-Based Dietitian, Western States Endurance Run.

The average Special K fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Craig (CROWIE) Alexander, KT TAPE, Los Angeles Marathon, with strongest over-indexing on Craig (CROWIE) Alexander (120.48× the country average). Demographically, the Special K audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Special K fans

Demographic split for Special K audience in United States
MetricValue
Female54.1%
Male45.9%
Average age42.3
Estimated audience size832,093

Audience persona

The typical Special K fan in United States is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Craig (CROWIE) Alexander.

Top regions in United States

Top regions ranked by reach for Special K in United States
RegionReachAffinity
California116,1651.27×
Texas76,5881.07×
New York56,9811.23×
Florida56,5261×
Illinois29,9581.08×
Pennsylvania29,6591.06×
Georgia29,0391.13×
North Carolina27,3461.09×
Ohio25,9531.01×
New Jersey25,3211.2×
Michigan23,4711.08×
Virginia22,2001.1×
Massachusetts20,9481.28×
Washington20,5181.23×
Arizona16,0660.95×
Tennessee15,8860.95×
Maryland15,8641.11×
Minnesota15,1651.27×
Indiana14,8490.98×
Wisconsin13,1401.05×
South Carolina13,0801.04×
Missouri12,5380.93×
Alabama11,3250.97×
Colorado11,2660.86×
Louisiana10,9231.02×
Oregon10,9191.14×
Kentucky10,5041.01×
Connecticut10,4081.25×
Oklahoma8,0790.87×
Nevada7,5900.94×
Utah7,3010.98×
Iowa6,9781.02×
Arkansas6,2460.91×
Mississippi6,2370.91×
Kansas5,8230.89×
Nebraska4,0790.98×
Idaho3,6600.88×
West Virginia3,2460.84×
New Hampshire3,1630.96×
New Mexico3,0310.73×
Hawaii2,9730.83×
Rhode Island2,9051.1×
Maine2,5810.87×
Delaware2,3791.04×
Washington, District of Columbia2,2800.91×
Montana1,9000.82×
Alaska1,8061.01×
North Dakota1,7221.01×
South Dakota1,5010.78×
Vermont1,2210.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Special K audience
BrandAffinityCategory
Craig (CROWIE) Alexander120.48×Sports
KT TAPE77.5×Health
Los Angeles Marathon102.52×Sports
Plant-Based Dietitian68.69×Food & Beverages
Western States Endurance Run109.52×
Challenge Roth133.68×Sports
GU Energy Labs121.05×
Academy of Nutrition and Dietetics100×Business & Career
NOW Foods102.26×
Affliction Clothing70.51×Fashion & Accessoires
Vegetable juice34.05×Food & Beverages
Vibram FiveFingers53.23×Fashion & Accessoires
Better Batter | Gluten Free Flour102.21×Food & Beverages
TrainingPeaks61.18×Sports
Menards5×Home & Garden
Amazing Grass80.73×Health
American Pie (film series)16.65×Movies & TV
Castelli Cycling85.94×Sports
BoxLife Magazine89.96×
Gaiam48.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Special K audience
TraitClusterScore
IndulgenceJOY1.63
Healthy LifestyleBALANCE1.62
Price SensitivityPREMIUM1.35
ExtroversionTHRILL1.33
Convenience OrientationPREMIUM1.33
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Special K
CountryShare
United States52.7%
United Kingdom12.9%
France7.6%

See Special K audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Special K have in United States?

Special K has an estimated audience of 832,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Special K fans?

54.1% of Special K fans are female, 45.9% are male, with an average age of 42.3 years.

Which brands do Special K fans like most?

Special K fans show strongest brand affinity for Craig (CROWIE) Alexander (120.48×), KT TAPE (77.5×), and Los Angeles Marathon (102.52×) over the country average.

Where do Special K fans live in United States?

Special K fans in United States are most concentrated in California (reach 116,165), Texas (reach 76,588), and New York (reach 56,981). These three regions account for the largest share of the active audience.

What other brands do Special K fans also like?

Beyond Special K itself, the audience over-indexes on KT TAPE (77.5×), Los Angeles Marathon (102.52×), Plant-Based Dietitian (68.69×), and Western States Endurance Run (109.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Special K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.