Los Angeles Marathon Audience in United States

Los Angeles Marathon logo

Los Angeles Marathon has an estimated audience of 572,277 people in United States. 44.7% are female, 55.3% are male, average age 37.8. Top regions: California, New York, Texas. Top brand affinities: Changing Habits, Pret a Manger, Ice Age (franchise), Natural Home remedies, Febreze.

The average Los Angeles Marathon fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Changing Habits, Pret a Manger, Ice Age (franchise), with strongest over-indexing on Changing Habits (193.18× the country average). Demographically, the Los Angeles Marathon audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Marathon

Demographics of Los Angeles Marathon fans

Demographic split for Los Angeles Marathon audience in United States
MetricValue
Female44.7%
Male55.3%
Average age37.8
Estimated audience size572,277

Audience persona

The typical Los Angeles Marathon fan in United States is more male, around 37.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Changing Habits.

Top regions in United States

Top regions ranked by reach for Los Angeles Marathon in United States
RegionReachAffinity
California429,2088.77×
New York38,5441.21×
Texas33,6660.68×
Illinois21,9911.15×
Florida18,4570.48×
Washington16,7341.46×
Massachusetts13,3331.18×
Arizona12,8121.1×
Colorado10,5791.17×
Pennsylvania9,7180.5×
Oregon9,6861.48×
New Jersey9,6100.66×
Georgia9,5580.54×
Virginia9,3320.67×
Nevada9,0931.64×
North Carolina8,6080.5×
Ohio7,1660.41×
Michigan6,2420.42×
Maryland5,5710.57×
Minnesota5,0940.62×
Tennessee4,7130.41×
Indiana4,6980.45×
Hawaii4,6171.88×
Utah4,5790.89×
Louisiana4,0270.55×
Missouri3,7470.41×
Wisconsin3,6740.43×
Connecticut3,6140.63×
South Carolina3,5450.41×
Washington, District of Columbia3,3081.92×
Kentucky2,9430.41×
Idaho2,9001.01×
Arkansas2,5750.55×
Mississippi2,5360.54×
Oklahoma2,3610.37×
Iowa2,3600.5×
Kansas2,3480.52×
New Mexico2,2810.79×
Alabama2,2490.28×
New Hampshire1,9720.87×
West Virginia1,9440.73×
Montana1,8211.15×
Alaska1,7911.46×
Maine1,6650.81×
Nebraska1,5690.55×
Rhode Island1,5470.85×
South Dakota1,5411.16×
North Dakota1,5001.28×
Wyoming1,4521.71×
Vermont1,4041.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Angeles Marathon audience
BrandAffinityCategory
Changing Habits193.18×Health
Pret a Manger130.51×Food & Beverages
Ice Age (franchise)78.3×Movies & TV
Natural Home remedies285.43×Health
Febreze65.31×Home & Garden
Stacy Keibler68.86×Movies & TV
Google Maps7.96×Internet & Social Media
Indeed.com8.15×Business & Career
Special K67.69×Food & Beverages
Perrier59.37×Food & Beverages
New York City Marathon26.77×Sports
Capital One5.62×Business & Career
Eddie Bauer18.52×Fashion & Accessoires
Christy Turlington50.65×Fashion & Accessoires
ASICS11.2×Fashion & Accessoires
Carmen Electra24.31×Movies & TV
WebEx33.5×Technology & Electronics
MyFitnessPal11.75×Sports
Enterprise Rent-A-Car7.15×Cars & Mobility
Google News6.33×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Angeles Marathon audience
TraitClusterScore
Healthy LifestyleBALANCE2.69
Luxury OrientationPREMIUM1.94
Sports ActivityPOWER1.93
Family OrientationCONSERVATISM1.86
Early Adopter MentalityPOWER1.68
Quality AwarenessPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Los Angeles Marathon
CountryShare
United States90.9%
Canada4.1%
Mexico2.5%

See Los Angeles Marathon audiences in other countries

More Marathon audiences in United States

Frequently asked questions

How many fans does Los Angeles Marathon have in United States?

Los Angeles Marathon has an estimated audience of 572,277 people in United States, concentrated in California and New York.

What is the gender split and age of Los Angeles Marathon fans?

44.7% of Los Angeles Marathon fans are female, 55.3% are male, with an average age of 37.8 years.

Which brands do Los Angeles Marathon fans like most?

Los Angeles Marathon fans show strongest brand affinity for Changing Habits (193.18×), Pret a Manger (130.51×), and Ice Age (franchise) (78.3×) over the country average.

Where do Los Angeles Marathon fans live in United States?

Los Angeles Marathon fans in United States are most concentrated in California (reach 429,208), New York (reach 38,544), and Texas (reach 33,666). These three regions account for the largest share of the active audience.

What other brands do Los Angeles Marathon fans also like?

Beyond Los Angeles Marathon itself, the audience over-indexes on Pret a Manger (130.51×), Ice Age (franchise) (78.3×), Natural Home remedies (285.43×), and Febreze (65.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.