Rascasse Audience Intelligence

World Marathon Majors Audience in United States

A data profile of the people who buy, follow and care about World Marathon Majors in United States — modelled from more than twelve digital signal sources. World Marathon Majors has an estimated audience of 1,322,172 people in United States.

#5among Marathon in United States#228among Event in United States#1777in Sports

The average World Marathon Majors fan in United States is 36.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include New York City Marathon, Boston Marathon, Winter Olympic Games, with strongest over-indexing on New York City Marathon (22.76× the country average).

Demographically, the World Marathon Majors audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Marathon Majors fan in United States is balanced, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for New York City Marathon.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Marathon Majors profile in United States.

Audience size
1.3M
in United States
Gender
53.9%♀
46.1% male
Age
36.5
average years
Country rank
#19471
Event in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Marathon Majors fans

53.9% are female, 46.1% are male, average age 36.5.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for World Marathon Majors audience in United States
MetricValue
Female53.9%
Male46.1%
Average age36.5
Estimated audience size1,322,172
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the World Marathon Majors audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

48.8%

of the worldwide World Marathon Majors audience comes from United States.

Worldwide audience distribution share by country for World Marathon Majors
CountryShare
United States48.8%
United Kingdom8.5%
Spain4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Marathon Majors audience in United States is strongest.

Fig. 05

Top regions by affinity

World Marathon Majors fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~90K3.31×
02Illinois~100K2.36×
03New York~200K2.32×
04Washington, District of Columbia~9K2.19×
05New Hampshire~7K1.35×
06Connecticut~20K1.33×
07New Jersey~40K1.24×
08Hawaii~7K1.22×
09Rhode Island~5K1.18×
10Colorado~20K1.17×
11Virginia~40K1.15×
12Maine~5K1.10×
13Minnesota~20K1.09×
14California~200K1.08×
15Vermont~2K1.05×
16Utah~10K1.03×
17Pennsylvania~50K1.02×
18Washington~30K1.02×
19Wisconsin~20K1.01×
20Oregon~20K1.01×
21North Carolina~40K0.96×
22Maryland~20K0.95×
23North Dakota~3K0.95×
24Alaska~3K0.94×
25Delaware~3K0.92×
26South Dakota~3K0.92×
27Indiana~20K0.91×
28Montana~3K0.90×
29Michigan~30K0.88×
30Ohio~30K0.86×
31Kansas~9K0.85×
32Nebraska~6K0.85×
33West Virginia~5K0.85×
34Georgia~30K0.84×
35Iowa~9K0.84×
36Texas~90K0.83×
37Florida~70K0.83×
38Idaho~5K0.83×
39Missouri~20K0.82×
40South Carolina~20K0.82×
41New Mexico~5K0.81×
42Mississippi~9K0.80×
43Arkansas~9K0.80×
44Tennessee~20K0.79×
45Kentucky~10K0.77×
46Oklahoma~10K0.76×
47Nevada~10K0.75×
48Louisiana~10K0.73×
49Alabama~10K0.72×
50Arizona~20K0.69×
Fig. 06

Affinity by region

Affinity by region — World Marathon Majors, United States
0.69×1.00×3.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Marathon Majors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Marathon Majors audience
#·InterestCategoryAffinity×
01New York City MarathonSports22.76×
02Boston MarathonSports19.23×
03Changing HabitsHealth15.24×
04BiohackingTechnology & Electronics13.46×
05Winter Olympic GamesSports11.26×
06Chicago MarathonSports10.18×
07Spartan raceSports10.06×
08Half marathonSports8.98×
09High-intensity interval trainingSports4.94×
10Ski resortTravel & Leisure4.40×
11Natural foodsFood & Beverages4.37×
12Alpine skiingSports4.30×
13CrossFitSports4.07×
14GymnasticsSports4.00×
15Extreme sportSports3.84×
16Track and fieldSports3.25×
17Planet FitnessSports2.53×
18Physical fitnessSports2.13×
19Trader Joe'sShopping2.12×
20FIFA World CupSports2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Marathon Majors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Marathon Majors audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.16×
Sports ActivityPOWER2.12×
Healthy LifestyleBALANCE2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Marathon Majors audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Quality AwarenessPREMIUM0.83×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Marathon Majors have in United States?

World Marathon Majors has an estimated audience of 1,322,172 people in United States, concentrated in New York and California.

02

What is the gender split and age of World Marathon Majors fans?

53.9% of World Marathon Majors fans are female, 46.1% are male, with an average age of 36.5 years.

03

Which brands do World Marathon Majors fans like most?

World Marathon Majors fans show strongest brand affinity for New York City Marathon (22.76×), Boston Marathon (19.23×), and Winter Olympic Games (11.26×) over the country average.

04

Where do World Marathon Majors fans live in United States?

World Marathon Majors fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do World Marathon Majors fans also like?

Beyond World Marathon Majors itself, the audience over-indexes on Boston Marathon (19.23×), Winter Olympic Games (11.26×), Biohacking (13.46×), and Changing Habits (15.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in United States

See World Marathon Majors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Marathon Majors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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