World Marathon Majors Audience in United States

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World Marathon Majors has an estimated audience of 1,321,750 people in United States. 53.9% are female, 46.1% are male, average age 36.5. Top regions: New York, California, Illinois. Top brand affinities: Goop, Product design, headspace, Natural rubber, Governor of Michigan.

The average World Marathon Majors fan in United States is 36.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Illinois. Top brand affinities include Goop, Product design, headspace, with strongest over-indexing on Goop (15.53× the country average). Demographically, the World Marathon Majors audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Marathon

Demographics of World Marathon Majors fans

Demographic split for World Marathon Majors audience in United States
MetricValue
Female53.9%
Male46.1%
Average age36.5
Estimated audience size1,321,750

Audience persona

The typical World Marathon Majors fan in United States is balanced, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for World Marathon Majors in United States
RegionReachAffinity
New York195,9952.65×
California165,1831.14×
Illinois110,6492.51×
Texas100,3260.88×
Massachusetts92,8393.57×
Florida75,8130.85×
Pennsylvania43,2110.97×
New Jersey42,8231.27×
North Carolina39,0780.98×
Virginia36,8961.15×
Ohio34,1350.84×
Georgia31,8070.78×
Michigan29,9910.87×
Colorado27,4431.32×
Washington26,9671.02×
Indiana22,2000.92×
Maryland21,8150.96×
Minnesota20,0191.06×
Wisconsin19,7170.99×
Tennessee18,7630.71×
Connecticut17,6531.33×
Missouri16,4970.77×
Oregon15,3971.02×
Arizona14,4260.53×
South Carolina14,1870.71×
Utah12,5761.06×
Washington, District of Columbia10,3402.6×
Kentucky9,5480.58×
Alabama9,0900.49×
New Hampshire8,7161.67×
Louisiana8,6260.51×
Nevada8,1000.63×
Oklahoma7,7930.53×
Hawaii7,3321.29×
Iowa7,2880.67×
Kansas7,2580.7×
Arkansas5,3670.49×
Maine5,1671.09×
Rhode Island5,0501.2×
Nebraska3,7800.57×
Mississippi3,6610.34×
Idaho3,0700.46×
New Mexico2,9110.44×
West Virginia2,8710.47×
Delaware2,8000.77×
Vermont2,4831.07×
North Dakota2,2740.84×
Montana2,2350.61×
South Dakota2,0760.68×
Alaska1,9600.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Marathon Majors audience
BrandAffinityCategory
Goop15.53×Internet & Social Media
Product design4.42×Business & Career
headspace17.97×Health
Natural rubber3.75×Cars & Mobility
Governor of Michigan12.83×Politics & Society
Bank account4.13×Business & Career
Wok10.04×Food & Beverages
Google Home9.32×Technology & Electronics
Cherish (group)15.46×Music & Radio
Hibachi10.73×Food & Beverages
Grace Slick11.82×Music & Radio
Grinch5.35×Movies & TV
Vocal harmony5.8×Music & Radio
Jane Eyre (1996 film)11.44×Movies & TV
Guitarist (magazine)12.54×Music & Radio
Collectable1.73×Kids & Family
Fairy godmother7.94×Literature
Kikar HaShabbat17.3×News
TV Fanatic10.23×Movies & TV
Ira Glass15.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Marathon Majors audience
TraitClusterScore
Sports ActivityPOWER2.59
Healthy LifestyleBALANCE2.33
SustainabilityBALANCE2.02
Luxury OrientationPREMIUM1.9
Design AffinityPREMIUM1.75
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for World Marathon Majors
CountryShare
United States48.8%
United Kingdom8.5%
Spain4.6%

See World Marathon Majors audiences in other countries

More Marathon audiences in United States

Frequently asked questions

How many fans does World Marathon Majors have in United States?

World Marathon Majors has an estimated audience of 1,321,750 people in United States, concentrated in New York and California.

What is the gender split and age of World Marathon Majors fans?

53.9% of World Marathon Majors fans are female, 46.1% are male, with an average age of 36.5 years.

Which brands do World Marathon Majors fans like most?

World Marathon Majors fans show strongest brand affinity for Goop (15.53×), Product design (4.42×), and headspace (17.97×) over the country average.

Where do World Marathon Majors fans live in United States?

World Marathon Majors fans in United States are most concentrated in New York (reach 195,995), California (reach 165,183), and Illinois (reach 110,649). These three regions account for the largest share of the active audience.

What other brands do World Marathon Majors fans also like?

Beyond World Marathon Majors itself, the audience over-indexes on Product design (4.42×), headspace (17.97×), Natural rubber (3.75×), and Governor of Michigan (12.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Marathon Majors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.