World Marathon Majors Audience in United States

World Marathon Majors has an estimated audience of 1,321,750 people in United States. 53.9% are female, 46.1% are male, average age 36.5. Top regions: New York, California, Illinois. Top brand affinities: Capital One, Google Maps, Indeed.com, Beetlejuice, Diane Keaton.

The average World Marathon Majors fan in United States is 36.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Illinois. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (11.33× the country average). Demographically, the World Marathon Majors audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Marathon

Demographics of World Marathon Majors fans

Demographic split for World Marathon Majors audience in United States
MetricValue
Female53.9%
Male46.1%
Average age36.5
Estimated audience size1,321,750

Audience persona

The typical World Marathon Majors fan in United States is balanced, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for World Marathon Majors in United States
RegionReachAffinity
New York195,9952.65×
California165,1831.14×
Illinois110,6492.51×
Texas100,3260.88×
Massachusetts92,8393.57×
Florida75,8130.85×
Pennsylvania43,2110.97×
New Jersey42,8231.27×
North Carolina39,0780.98×
Virginia36,8961.15×
Ohio34,1350.84×
Georgia31,8070.78×
Michigan29,9910.87×
Colorado27,4431.32×
Washington26,9671.02×
Indiana22,2000.92×
Maryland21,8150.96×
Minnesota20,0191.06×
Wisconsin19,7170.99×
Tennessee18,7630.71×
Connecticut17,6531.33×
Missouri16,4970.77×
Oregon15,3971.02×
Arizona14,4260.53×
South Carolina14,1870.71×
Utah12,5761.06×
Washington, District of Columbia10,3402.6×
Kentucky9,5480.58×
Alabama9,0900.49×
New Hampshire8,7161.67×
Louisiana8,6260.51×
Nevada8,1000.63×
Oklahoma7,7930.53×
Hawaii7,3321.29×
Iowa7,2880.67×
Kansas7,2580.7×
Arkansas5,3670.49×
Maine5,1671.09×
Rhode Island5,0501.2×
Nebraska3,7800.57×
Mississippi3,6610.34×
Idaho3,0700.46×
New Mexico2,9110.44×
West Virginia2,8710.47×
Delaware2,8000.77×
Vermont2,4831.07×
North Dakota2,2740.84×
Montana2,2350.61×
South Dakota2,0760.68×
Alaska1,9600.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Marathon Majors audience
BrandAffinityCategory
Capital One11.33×Business & Career
Google Maps8.88×Internet & Social Media
Indeed.com8.34×Business & Career
Beetlejuice9.4×Movies & TV
Diane Keaton11.82×Movies & TV
Blake Lively17.58×Movies & TV
Kendra Scott18.94×Fashion & Accessoires
AccuWeather11.24×Home & Garden
Khan Academy14.44×Business & Career
New York City Marathon29.17×Sports
Bruce Willis12.28×Movies & TV
Matthew McConaughey15.25×Movies & TV
Google News9.24×News
DeviantArt10.77×Internet & Social Media
Catherine Zeta-Jones17.16×Movies & TV
Jennifer Garner17.97×Movies & TV
Aaron Rodgers9.42×Sports
Keira Knightley18.9×Movies & TV
Michael J. Fox15.27×Movies & TV
Demi Moore13.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Marathon Majors audience
TraitClusterScore
Sports ActivityPOWER2.59
Healthy LifestyleBALANCE2.33
SustainabilityBALANCE2.02
Luxury OrientationPREMIUM1.9
Design AffinityPREMIUM1.75
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for World Marathon Majors
CountryShare
United States48.8%
United Kingdom8.5%
Spain4.6%

See World Marathon Majors audiences in other countries

More Marathon audiences in United States

Frequently asked questions

How many fans does World Marathon Majors have in United States?

World Marathon Majors has an estimated audience of 1,321,750 people in United States, concentrated in New York and California.

What is the gender split and age of World Marathon Majors fans?

53.9% of World Marathon Majors fans are female, 46.1% are male, with an average age of 36.5 years.

Which brands do World Marathon Majors fans like most?

World Marathon Majors fans show strongest brand affinity for Capital One (11.33×), Google Maps (8.88×), and Indeed.com (8.34×) over the country average.

Where do World Marathon Majors fans live in United States?

World Marathon Majors fans in United States are most concentrated in New York (reach 195,995), California (reach 165,183), and Illinois (reach 110,649). These three regions account for the largest share of the active audience.

What other brands do World Marathon Majors fans also like?

Beyond World Marathon Majors itself, the audience over-indexes on Google Maps (8.88×), Indeed.com (8.34×), Beetlejuice (9.4×), and Diane Keaton (11.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Marathon Majors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.