Spartan race Audience in United States

Spartan race logo

Spartan race has an estimated audience of 5,622,273 people in United States. 40.8% are female, 59.2% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Tough Mudder, Obstacle racing, Planet Fitness, Stacy Keibler, Venom (band).

The average Spartan race fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tough Mudder, Obstacle racing, Planet Fitness, with strongest over-indexing on Tough Mudder (15.21× the country average). Demographically, the Spartan race audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Track and field

Demographics of Spartan race fans

Demographic split for Spartan race audience in United States
MetricValue
Female40.8%
Male59.2%
Average age35.2
Estimated audience size5,622,273

Audience persona

The typical Spartan race fan in United States is more male, around 35.2 years old, with strong Sports Activity tendencies and a notable affinity for Tough Mudder.

Top regions in United States

Top regions ranked by reach for Spartan race in United States
RegionReachAffinity
California1,000,8981.62×
Texas556,3771.15×
Florida432,5681.14×
New York330,9451.05×
North Carolina272,8931.61×
Pennsylvania193,0671.02×
New Jersey160,9051.13×
Massachusetts158,6541.43×
Virginia156,8371.15×
Arizona156,2371.36×
Georgia150,2180.87×
Washington140,4571.25×
Ohio136,8570.79×
Tennessee123,7211.1×
South Carolina119,6311.41×
Utah119,3882.37×
Colorado104,3301.18×
Indiana94,7050.92×
Michigan93,5450.64×
Illinois92,6880.49×
Maryland82,0020.85×
Nevada67,3181.24×
Connecticut61,7981.1×
Kentucky61,0160.87×
Hawaii58,0802.4×
Idaho52,8941.88×
Alabama52,5110.67×
Oregon48,3980.75×
Missouri36,6370.4×
Wisconsin35,2150.42×
Montana35,1302.25×
West Virginia33,2291.27×
Louisiana32,3310.45×
New Hampshire29,8861.35×
Oklahoma28,6290.46×
Minnesota25,3660.31×
Arkansas21,9400.47×
Mississippi20,8080.45×
Kansas20,4450.46×
New Mexico20,3870.72×
Rhode Island17,8801×
Vermont17,5861.78×
Iowa16,7420.36×
Washington, District of Columbia15,8780.94×
Nebraska13,8600.49×
Maine12,4050.62×
Delaware10,5540.68×
Wyoming10,1601.22×
South Dakota6,9640.54×
Alaska5,8450.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spartan race audience
BrandAffinityCategory
Tough Mudder15.21×Sports
Obstacle racing12.27×Cars & Mobility
Planet Fitness2.74×Sports
Stacy Keibler16.62×Movies & TV
Venom (band)8.46×Music & Radio
Road running3.41×Sports
Middle-distance running5.67×Sports
Fitness boot camp4.69×Sports
LA Fitness2.68×Sports
Obstacle course5.33×Sports
10,000 metres7.46×Sports
New York City Marathon6.98×Sports
Handball5.74×Sports
FIFA World Cup1.58×Sports
Chicago Marathon6.89×Sports
Track and field2.08×Sports
Fun run4.57×Sports
Boston Marathon5.73×Sports
Barbell3.21×Sports
Sprint (running)2.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spartan race audience
TraitClusterScore
Sports ActivityPOWER1.95
Luxury OrientationPREMIUM1.71
SustainabilityBALANCE1.68
Early Adopter MentalityPOWER1.64
Healthy LifestyleBALANCE1.6
Family OrientationCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Spartan race
CountryShare
United States46.5%
Canada6.5%
United Kingdom6.4%

See Spartan race audiences in other countries

More Track and field audiences in United States

Frequently asked questions

How many fans does Spartan race have in United States?

Spartan race has an estimated audience of 5,622,273 people in United States, concentrated in California and Texas.

What is the gender split and age of Spartan race fans?

40.8% of Spartan race fans are female, 59.2% are male, with an average age of 35.2 years.

Which brands do Spartan race fans like most?

Spartan race fans show strongest brand affinity for Tough Mudder (15.21×), Obstacle racing (12.27×), and Planet Fitness (2.74×) over the country average.

Where do Spartan race fans live in United States?

Spartan race fans in United States are most concentrated in California (reach 1,000,898), Texas (reach 556,377), and Florida (reach 432,568). These three regions account for the largest share of the active audience.

What other brands do Spartan race fans also like?

Beyond Spartan race itself, the audience over-indexes on Obstacle racing (12.27×), Planet Fitness (2.74×), Stacy Keibler (16.62×), and Venom (band) (8.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spartan race. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.