Rascasse Audience Intelligence

Spartan race Audience in United States

A data profile of the people who buy, follow and care about Spartan race in United States — modelled from more than twelve digital signal sources. Spartan race has an estimated audience of 5,619,887 people in United States.

#2among Track and field in United States#62among Event in United States#515in Sports

The average Spartan race fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tough Mudder, Obstacle racing, Planet Fitness, with strongest over-indexing on Tough Mudder (15.21× the country average).

Demographically, the Spartan race audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spartan race fan in United States is more male, around 35.2 years old, with strong Sports Activity tendencies and a notable affinity for Tough Mudder.

Category: Sports · Type: Event · Subtype: Track and field

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spartan race profile in United States.

Audience size
5.6M
in United States
Gender
40.8%♀
59.2% male
Age
35.2
average years
Country rank
#6029
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spartan race fans

40.8% are female, 59.2% are male, average age 35.2.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Spartan race audience in United States
MetricValue
Female40.8%
Male59.2%
Average age35.2
Estimated audience size5,619,887
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Spartan race audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3922%
40-4919%
50+10%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Spartan race audience comes from United States.

Worldwide audience distribution share by country for Spartan race
CountryShare
United States46.6%
Canada6.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spartan race audience in United States is strongest.

Fig. 05

Top regions by affinity

Spartan race fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K2.20×
02Utah~100K2.18×
03Montana~30K2.13×
04Idaho~60K2.07×
05Vermont~20K1.76×
06North Carolina~300K1.53×
07California~900K1.51×
08Massachusetts~200K1.51×
09New Hampshire~30K1.45×
10South Carolina~100K1.34×
11West Virginia~30K1.34×
12Arizona~200K1.31×
13Washington~100K1.27×
14Wyoming~10K1.19×
15Connecticut~60K1.15×
16New Jersey~200K1.13×
17Virginia~200K1.12×
18Nevada~60K1.12×
19Florida~400K1.11×
20Colorado~100K1.10×
21Tennessee~100K1.07×
22Texas~500K1.05×
23Rhode Island~20K1.05×
24New York~300K1.03×
25Pennsylvania~200K1.01×
26Indiana~90K0.92×
27Kentucky~60K0.90×
28Washington, District of Columbia~20K0.90×
29Ohio~100K0.85×
30Georgia~100K0.84×
31Maryland~80K0.79×
32New Mexico~20K0.79×
33Delaware~10K0.79×
34Oregon~50K0.77×
35Maine~10K0.73×
36Alaska~8K0.71×
37Alabama~50K0.69×
38South Dakota~9K0.68×
39Michigan~90K0.64×
40Nebraska~20K0.58×
41Mississippi~30K0.57×
42Arkansas~30K0.57×
43Kansas~20K0.53×
44Louisiana~40K0.51×
45Oklahoma~30K0.51×
46Illinois~90K0.50×
47Wisconsin~40K0.46×
48Iowa~20K0.46×
49Missouri~40K0.45×
50Minnesota~30K0.36×
Fig. 06

Affinity by region

Affinity by region — Spartan race, United States
0.36×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spartan race audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spartan race audience
#·InterestCategoryAffinity×
01Stacy KeiblerMovies & TV16.62×
02Tough MudderSports15.21×
03Obstacle racingCars & Mobility12.27×
04Flex (magazine)Sports9.25×
05Venom (band)Music & Radio8.46×
0610,000 metresSports7.46×
07New York City MarathonSports6.98×
08Chicago MarathonSports6.89×
09HandballSports5.74×
10Boston MarathonSports5.73×
11Middle-distance runningSports5.67×
12Obstacle courseSports5.33×
13Fitness boot campSports4.69×
14Fun runSports4.57×
15Ed HarrisMovies & TV3.91×
16Road runningSports3.41×
17Planet FitnessSports2.74×
18LA FitnessSports2.68×
19Track and fieldSports2.08×
20FIFA World CupSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spartan race audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spartan race audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.69×
Healthy LifestyleBALANCE1.23×
PatriotismCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spartan race audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.90×
CreativityOPEN0.92×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spartan race have in United States?

Spartan race has an estimated audience of 5,619,887 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spartan race fans?

40.8% of Spartan race fans are female, 59.2% are male, with an average age of 35.2 years.

03

Which brands do Spartan race fans like most?

Spartan race fans show strongest brand affinity for Tough Mudder (15.21×), Obstacle racing (12.27×), and Planet Fitness (2.74×) over the country average.

04

Where do Spartan race fans live in United States?

Spartan race fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Spartan race fans also like?

Beyond Spartan race itself, the audience over-indexes on Obstacle racing (12.27×), Planet Fitness (2.74×), Stacy Keibler (16.62×), and Venom (band) (8.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Track and field audiences in United States

See Spartan race audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spartan race. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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