A data profile of the people who buy, follow and care about 10,000 metres in United States — modelled from more than twelve digital signal sources. 10,000 metres has an estimated audience of 3,091,823 people in United States.
10,000 metres has an estimated audience of 3,091,823 people in United States. 40.0% are female, 60.0% are male, average age 35.3. Top brand affinities: Dotloop, Ironman 70.3, Yandex, Spartan race, Chicago Marathon.
Top brand affinities include Dotloop, Ironman 70.3, Yandex, with strongest over-indexing on Dotloop (41.99× the country average).
Demographically, the 10,000 metres audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical 10,000 metres fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Dotloop.
The key figures that characterise the 10,000 metres profile in United States.
40.0% are female, 60.0% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 35.3 |
| Estimated audience size | 3,091,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide 10,000 metres audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 10.4% |
| United Kingdom | 7.7% |
The strongest cross-interests of the 10,000 metres audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dotloop | Home & Garden | 41.99× | ||
| 02 | Yandex | Technology & Electronics | 17.00× | ||
| 03 | Ironman 70.3 | Sports | 13.37× | ||
| 04 | Chicago Marathon | Sports | 9.92× | ||
| 05 | Hoka One One | Fashion & Accessoires | 8.63× | ||
| 06 | Saucony | Sports | 8.06× | ||
| 07 | Spartan race | Sports | 7.46× | ||
| 08 | Citgo | Cars & Mobility | 7.06× | ||
| 09 | New York City Marathon | Sports | 6.34× | ||
| 10 | Half marathon | Sports | 6.24× | ||
| 11 | Meg Ryan | Movies & TV | 5.84× | ||
| 12 | Winter Olympic Games | Sports | 4.83× | ||
| 13 | High-intensity interval training | Sports | 3.62× | ||
| 14 | Gymnastics | Sports | 2.33× | ||
| 15 | Scooby-Doo | Movies & TV | 2.15× | ||
| 16 | Piano | Music & Radio | 2.12× | ||
| 17 | Swimming pool | Sports | 2.00× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.87× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.79× | ||
| 20 | Trader Joe's | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.90× | |
| Healthy Lifestyle | BALANCE | 1.75× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Social Media Usage | JOY | 0.91× | |
| Tradition | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 10,000 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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