10,000 metres Audience in United States
10,000 metres has an estimated audience of 3,091,823 people in United States. 40.0% are female, 60.0% are male, average age 35.3. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Dotloop, Electronic drum.
Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (45× the country average). Demographically, the 10,000 metres audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 10,000 metres fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 35.3 |
| Estimated audience size | 3,091,823 |
Audience persona
The typical 10,000 metres fan in United States is more male, around 35.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 45× | Cars & Mobility |
| Honda HR-V | 30× | Cars & Mobility |
| Pre-school playgroup | 32.83× | Kids & Family |
| Dotloop | 35.64× | Home & Garden |
| Electronic drum | 23.57× | Music & Radio |
| Jeep Grand Cherokee | 8.13× | Cars & Mobility |
| Houston Astros | 6.08× | Sports |
| Ironman 70.3 | 12.79× | Sports |
| Scooby-Doo | 3.21× | Movies & TV |
| Chicago Marathon | 10.02× | Sports |
| Winter Olympic Games | 6.42× | Sports |
| Los Angeles Dodgers | 3.9× | Sports |
| Electric guitar | 2.82× | Music & Radio |
| Tattoos | 2.01× | Fashion & Accessoires |
| Acoustic guitar | 2.91× | Music & Radio |
| Livemusic | 2.49× | Music & Radio |
| Tabletop game | 3.14× | Games |
| Men's clothing | 1.9× | Fashion & Accessoires |
| Spartan race | 5.8× | Sports |
| ASICS | 3.92× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.56 |
| Sports Activity | POWER | 1.36 |
| Sustainability | BALANCE | 1.24 |
| Luxury Orientation | PREMIUM | 1.12 |
| Community Orientation | OPEN | 1.11 |
| Extroversion | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 10.4% |
| United Kingdom | 7.7% |
See 10,000 metres audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for 10,000 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.