Rascasse Audience Intelligence

New York City Marathon Audience in United States

A data profile of the people who buy, follow and care about New York City Marathon in United States — modelled from more than twelve digital signal sources. New York City Marathon has an estimated audience of 3,323,015 people in United States.

#2among Marathon in United States#115among Event in United States#830in Sports

The average New York City Marathon fan in United States is 34.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Boston Marathon, Craig (CROWIE) Alexander, World Marathon Majors, with strongest over-indexing on Boston Marathon (17.78× the country average).

Demographically, the New York City Marathon audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York City Marathon fan in United States is balanced, around 34.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Boston Marathon.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York City Marathon profile in United States.

Audience size
3.3M
in United States
Gender
46.2%♀
53.8% male
Age
34.8
average years
Country rank
#9437
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York City Marathon fans

46.2% are female, 53.8% are male, average age 34.8.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for New York City Marathon audience in United States
MetricValue
Female46.2%
Male53.8%
Average age34.8
Estimated audience size3,323,015
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the New York City Marathon audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

45.0%

of the worldwide New York City Marathon audience comes from United States.

Worldwide audience distribution share by country for New York City Marathon
CountryShare
United States45.0%
United Kingdom10.0%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York City Marathon audience in United States is strongest.

Fig. 05

Top regions by affinity

New York City Marathon fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M5.34×
02Massachusetts~100K2.14×
03New Jersey~200K1.97×
04Washington, District of Columbia~20K1.90×
05Connecticut~60K1.76×
06Colorado~70K1.37×
07Illinois~100K1.26×
08Vermont~6K1.11×
09Virginia~90K1.09×
10Maine~10K1.08×
11Rhode Island~10K1.08×
12Utah~30K1.04×
13New Hampshire~10K1.04×
14Pennsylvania~100K1.01×
15California~400K1.00×
16Washington~70K0.99×
17Maryland~50K0.96×
18Minnesota~50K0.96×
19Oregon~40K0.96×
20Montana~9K0.96×
21Delaware~9K0.95×
22Hawaii~10K0.93×
23Wisconsin~40K0.90×
24Alaska~6K0.89×
25South Dakota~7K0.88×
26North Dakota~6K0.88×
27North Carolina~80K0.84×
28Nebraska~10K0.84×
29Florida~200K0.83×
30Texas~200K0.82×
31Idaho~10K0.82×
32Georgia~80K0.81×
33Indiana~50K0.81×
34South Carolina~40K0.81×
35Kansas~20K0.80×
36Ohio~80K0.79×
37West Virginia~10K0.78×
38Iowa~20K0.77×
39New Mexico~10K0.77×
40Michigan~70K0.76×
41Tennessee~50K0.76×
42Arkansas~20K0.76×
43Kentucky~30K0.74×
44Missouri~40K0.73×
45Alabama~30K0.73×
46Louisiana~30K0.71×
47Mississippi~20K0.71×
48Arizona~50K0.70×
49Nevada~20K0.70×
50Oklahoma~20K0.67×
Fig. 06

Affinity by region

Affinity by region — New York City Marathon, United States
0.67×1.00×5.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York City Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York City Marathon audience
#·InterestCategoryAffinity×
01Craig (CROWIE) AlexanderSports35.50×
02Spartan Race TrainingSports30.56×
03Fell runningSports23.40×
04World Marathon MajorsSports22.76×
05New York City Half MarathonSports20.89×
06Boston MarathonSports17.78×
075K runSports9.17×
08Half marathonSports7.91×
09Road cyclingSports7.72×
10Obstacle racingCars & Mobility6.64×
11Backcountry skiingSports5.13×
12WalkingSports3.40×
13Men's FitnessSports3.01×
14Self careHealth2.72×
15FIFA World CupSports2.28×
16Trader Joe'sShopping2.20×
17Health & wellnessHealth1.86×
18SupermanMovies & TV1.73×
19ShoesFashion & Accessoires1.73×
20BeautyBeauty & Wellness1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York City Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York City Marathon audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.19×
Risk AppetiteTHRILL2.14×
Design AffinityPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York City Marathon audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
Price SensitivityPREMIUM0.68×
PatriotismCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York City Marathon have in United States?

New York City Marathon has an estimated audience of 3,323,015 people in United States, concentrated in New York and California.

02

What is the gender split and age of New York City Marathon fans?

46.2% of New York City Marathon fans are female, 53.8% are male, with an average age of 34.8 years.

03

Which brands do New York City Marathon fans like most?

New York City Marathon fans show strongest brand affinity for Boston Marathon (17.78×), Craig (CROWIE) Alexander (35.5×), and World Marathon Majors (22.76×) over the country average.

04

Where do New York City Marathon fans live in United States?

New York City Marathon fans in United States are most concentrated in New York (reach ~1M), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do New York City Marathon fans also like?

Beyond New York City Marathon itself, the audience over-indexes on Craig (CROWIE) Alexander (35.5×), World Marathon Majors (22.76×), 5K run (9.17×), and Beauty (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in United States

See New York City Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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