New York City Marathon Audience in United States

New York City Marathon logo

New York City Marathon has an estimated audience of 3,323,097 people in United States. 46.2% are female, 53.8% are male, average age 34.8. Top regions: New York, California, Texas. Top brand affinities: Boston Marathon, Craig (CROWIE) Alexander, World Marathon Majors, 5K run, Beauty.

The average New York City Marathon fan in United States is 34.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Boston Marathon, Craig (CROWIE) Alexander, World Marathon Majors, with strongest over-indexing on Boston Marathon (17.78× the country average). Demographically, the New York City Marathon audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Marathon

Demographics of New York City Marathon fans

Demographic split for New York City Marathon audience in United States
MetricValue
Female46.2%
Male53.8%
Average age34.8
Estimated audience size3,323,097

Audience persona

The typical New York City Marathon fan in United States is balanced, around 34.8 years old, with strong Sustainability tendencies and a notable affinity for Boston Marathon.

Top regions in United States

Top regions ranked by reach for New York City Marathon in United States
RegionReachAffinity
New York1,015,0265.47×
California373,6811.02×
Texas245,9420.86×
Florida191,9220.85×
New Jersey173,2212.05×
Massachusetts149,8752.29×
Illinois146,9971.33×
Pennsylvania115,0521.03×
Virginia91,4211.13×
North Carolina87,8210.88×
Georgia82,0030.8×
Ohio80,3360.78×
Colorado71,8891.37×
Washington67,2981.01×
Michigan64,7440.75×
Connecticut60,4831.81×
Maryland54,4170.95×
Indiana48,5210.8×
Tennessee48,2800.72×
Minnesota46,2720.97×
Wisconsin43,5410.87×
Arizona42,5420.63×
South Carolina37,9040.76×
Oregon36,9680.97×
Missouri34,5940.65×
Utah31,8231.07×
Alabama29,1870.63×
Kentucky25,8870.62×
Louisiana25,0040.58×
Washington, District of Columbia21,8652.19×
Iowa19,2080.7×
Oklahoma18,9150.51×
Nevada18,4980.58×
Kansas17,8120.68×
Arkansas15,6140.57×
New Hampshire14,2701.09×
Maine12,7291.07×
Hawaii12,5520.88×
Rhode Island12,1401.15×
Nebraska11,9340.72×
Mississippi10,3190.38×
Idaho10,2870.62×
New Mexico9,6920.58×
Delaware7,7370.84×
Montana7,7360.84×
Vermont6,8861.18×
West Virginia6,4590.42×
South Dakota4,8230.63×
North Dakota4,2260.62×
Alaska3,7370.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York City Marathon audience
BrandAffinityCategory
Boston Marathon17.78×Sports
Craig (CROWIE) Alexander35.5×Sports
World Marathon Majors22.76×Sports
5K run9.17×Sports
Beauty1.68×Beauty & Wellness
Fell running23.4×Sports
Superman1.73×Movies & TV
Half marathon7.91×Sports
New York City Half Marathon20.89×Sports
Self care2.72×Health
Backcountry skiing5.13×Sports
Shoes1.73×Fashion & Accessoires
FIFA World Cup2.28×Sports
Spartan Race Training30.56×Sports
Men's Fitness3.01×Sports
Obstacle racing6.64×Cars & Mobility
Walking3.4×Sports
REI2.7×Fashion & Accessoires
Road cycling7.72×Sports
Health & wellness1.86×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York City Marathon audience
TraitClusterScore
SustainabilityBALANCE2.22
Healthy LifestyleBALANCE2.21
Sports ActivityPOWER2.02
Luxury OrientationPREMIUM1.78
Risk AppetiteTHRILL1.76
Design AffinityPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for New York City Marathon
CountryShare
United States42.6%
United Kingdom9.5%
Italy6.4%

See New York City Marathon audiences in other countries

More Marathon audiences in United States

Frequently asked questions

How many fans does New York City Marathon have in United States?

New York City Marathon has an estimated audience of 3,323,097 people in United States, concentrated in New York and California.

What is the gender split and age of New York City Marathon fans?

46.2% of New York City Marathon fans are female, 53.8% are male, with an average age of 34.8 years.

Which brands do New York City Marathon fans like most?

New York City Marathon fans show strongest brand affinity for Boston Marathon (17.78×), Craig (CROWIE) Alexander (35.5×), and World Marathon Majors (22.76×) over the country average.

Where do New York City Marathon fans live in United States?

New York City Marathon fans in United States are most concentrated in New York (reach 1,015,026), California (reach 373,681), and Texas (reach 245,942). These three regions account for the largest share of the active audience.

What other brands do New York City Marathon fans also like?

Beyond New York City Marathon itself, the audience over-indexes on Craig (CROWIE) Alexander (35.5×), World Marathon Majors (22.76×), 5K run (9.17×), and Beauty (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.