New York City Half Marathon Audience in United States

Demographics of New York City Half Marathon fans

Audience persona

The typical New York City Half Marathon fan in United States is more female, around 41.5 years old, with strong Sports Activity tendencies and a notable affinity for Capital One.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See New York City Half Marathon audiences in other countries

• New York City Half Marathon — Germany
• New York City Half Marathon — United Kingdom
• New York City Half Marathon — France
• New York City Half Marathon — Italy
• New York City Half Marathon — Spain
• New York City Half Marathon — Brazil
• New York City Half Marathon — Japan
• New York City Half Marathon — South Korea
• New York City Half Marathon — India

More Marathon audiences in United States

• Boston Marathon (4,216,468)
• New York City Marathon (3,323,097)
• Chicago Marathon (3,123,735)
• Rock 'n' Roll Marathon Series (2,465,691)
• World Marathon Majors (1,321,751)

Frequently asked questions

How many fans does New York City Half Marathon have in United States?

New York City Half Marathon has an estimated audience of 830,802 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of New York City Half Marathon fans?

60.1% of New York City Half Marathon fans are female, 39.9% are male, with an average age of 41.5 years.

Which brands do New York City Half Marathon fans like most?

New York City Half Marathon fans show strongest brand affinity for Capital One (11.87×), Google Maps (9.2×), and Indeed.com (8.19×) over the country average.

Where do New York City Half Marathon fans live in United States?

New York City Half Marathon fans in United States are most concentrated in New York (reach 508,655), New Jersey (reach 80,813), and California (reach 47,168). These three regions account for the largest share of the active audience.

What other brands do New York City Half Marathon fans also like?

Beyond New York City Half Marathon itself, the audience over-indexes on Google Maps (9.2×), Indeed.com (8.19×), New York City Marathon (27.86×), and AccuWeather (10.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City Half Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.