Rascasse Audience Intelligence

New York City Half Marathon Audience in United States

Name: New York City Half Marathon — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about New York City Half Marathon in United States — modelled from more than twelve digital signal sources. New York City Half Marathon has an estimated audience of 830,882 people in United States.

#7among Marathon in United States #303among Event in United States #2481in Sports

The average New York City Half Marathon fan in United States is 41.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include New York City Marathon, Language school, City Bank, with strongest over-indexing on New York City Marathon (20.89× the country average).

Demographically, the New York City Half Marathon audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York City Half Marathon fan in United States is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for New York City Marathon.

Category: Sports · Type: Event · Subtype: Marathon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York City Half Marathon profile in United States.

Audience size

831K

in United States

Gender

60.1%♀

39.9% male

Age

41.5

average years

Country rank

#26765

Event in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of New York City Half Marathon fans

60.1% are female, 39.9% are male, average age 41.5.

Fig. 02

Gender split

60.1%

Female

39.9%

Male

Demographic split for New York City Half Marathon audience in United States
Metric	Value
Female	60.1%
Male	39.9%
Average age	41.5
Estimated audience size	830,882

Fig. 03

Age distribution

Age distribution of the New York City Half Marathon audience in United States
Age bracket	Share	%
16-19		15%
20-29		16%
30-39		20%
40-49		25%
50+		24%

Fig. 04

Worldwide distribution

82.6%

of the worldwide New York City Half Marathon audience comes from United States.

Worldwide audience distribution share by country for New York City Half Marathon
Country	Share
United States	82.6%
Canada	4.5%
Brazil	2.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York City Half Marathon audience in United States is strongest.

Fig. 05

Top regions by affinity

New York City Half Marathon fans by region: top regions in United States
#	Region	Reach	×
01	New York	~600K	12.17×
02	New Jersey	~90K	4.19×
03	Connecticut	~20K	2.98×
04	Washington, District of Columbia	~7K	2.71×
05	Massachusetts	~40K	2.30×
06	Oregon	~10K	1.37×
07	Pennsylvania	~40K	1.28×
08	Vermont	~2K	1.13×
09	Maine	~3K	1.11×
10	Virginia	~20K	1.10×
11	Rhode Island	~3K	1.08×
12	New Hampshire	~3K	1.00×
13	Delaware	~2K	1.00×
14	Alaska	~2K	0.92×
15	North Dakota	~2K	0.91×
16	Maryland	~10K	0.90×
17	South Dakota	~2K	0.90×
18	Montana	~2K	0.88×
19	Idaho	~3K	0.84×
20	West Virginia	~3K	0.84×
21	Hawaii	~3K	0.83×
22	Mississippi	~6K	0.82×
23	New Mexico	~3K	0.81×
24	Nebraska	~3K	0.80×
25	Arkansas	~5K	0.79×
26	Colorado	~10K	0.77×
27	Iowa	~5K	0.76×
28	Illinois	~20K	0.75×
29	Kansas	~5K	0.75×
30	North Carolina	~20K	0.74×
31	Oklahoma	~7K	0.73×
32	South Carolina	~9K	0.72×
33	Nevada	~6K	0.71×
34	Utah	~5K	0.71×
35	Louisiana	~8K	0.70×
36	Kentucky	~7K	0.70×
37	Florida	~40K	0.68×
38	Alabama	~8K	0.68×
39	Georgia	~20K	0.64×
40	Indiana	~10K	0.64×
41	Tennessee	~10K	0.63×
42	Missouri	~8K	0.63×
43	Wisconsin	~8K	0.63×
44	Minnesota	~8K	0.63×
45	Washington	~10K	0.62×
46	Ohio	~20K	0.61×
47	Michigan	~10K	0.61×
48	Arizona	~10K	0.57×
49	California	~50K	0.53×
50	Texas	~30K	0.47×

Affinity by region — New York City Half Marathon, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York City Half Marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York City Half Marathon audience
#	Interest	Category	×
01	New York City Marathon	Sports	20.89×
02	Language school	Kids & Family	20.00×
03	Fischer (company)	Sports	20.00×
04	Chicago Marathon	Sports	11.71×
05	True Food Kitchen	Food & Beverages	10.82×
06	FIS Alpine Ski World Cup	Sports	9.66×
07	White House Black Market	Fashion & Accessoires	8.93×
08	Yin yoga	Sports	8.51×
09	High-intensity interval training	Sports	8.36×
10	City Bank	Business & Career	8.32×
11	Half marathon	Sports	7.23×
12	Belk	Fashion & Accessoires	5.98×
13	Bath and Bodyworks	Shopping	4.69×
14	Walking	Sports	4.16×
15	Masters Tournament	Sports	3.60×
16	Planet Fitness	Sports	2.43×
17	Nordstrom	Shopping	2.38×
18	Wine	Food & Beverages	1.95×
19	FIFA World Cup	Sports	1.83×
20	Alcoholic beverages	Food & Beverages	1.65×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York City Half Marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by New York City Half Marathon audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	2.49×
Patriotism	CONSERVATISM	2.17×
Sports Activity	POWER	1.88×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by New York City Half Marathon audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.77×
DIY Mentality	THRILL	0.80×
Social Media Usage	JOY	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does New York City Half Marathon have in United States?

New York City Half Marathon has an estimated audience of 830,882 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of New York City Half Marathon fans?

60.1% of New York City Half Marathon fans are female, 39.9% are male, with an average age of 41.5 years.

Which brands do New York City Half Marathon fans like most?

New York City Half Marathon fans show strongest brand affinity for New York City Marathon (20.89×), Language school (20×), and City Bank (8.32×) over the country average.

Where do New York City Half Marathon fans live in United States?

New York City Half Marathon fans in United States are most concentrated in New York (reach ~600K), New Jersey (reach ~90K), and California (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do New York City Half Marathon fans also like?

Beyond New York City Half Marathon itself, the audience over-indexes on Language school (20×), City Bank (8.32×), High-intensity interval training (8.36×), and Yin yoga (8.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marathon audiences in United States

Boston Marathon (4,208,696)
New York City Marathon (3,323,016)
Chicago Marathon (3,123,597)
Rock 'n' Roll Marathon Series (2,465,350)
World Marathon Majors (1,322,173)

See New York City Half Marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City Half Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →