Rascasse Audience Intelligence

True Food Kitchen Target Market in United States

A data profile of the people who buy, follow and care about True Food Kitchen in United States — modelled from more than twelve digital signal sources. True Food Kitchen has an estimated audience of 2,280,596 people in United States.

#1289among Brand in United States#778in Food & Beverages

The average True Food Kitchen fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Romantic Comedy (2010 film), Marie Force, Alexandria Ocasio-Cortez, with strongest over-indexing on Romantic Comedy (2010 film) (319.46× the country average).

Demographically, the True Food Kitchen audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical True Food Kitchen fan in United States is more female, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Romantic Comedy (2010 film).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True Food Kitchen profile in United States.

Audience size
2.3M
in United States
Gender
63.7%♀
36.3% male
Age
37.0
average years
Country rank
#12808
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of True Food Kitchen

63.7% are female, 36.3% are male, average age 37.0.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for True Food Kitchen audience in United States
MetricValue
Female63.7%
Male36.3%
Average age37.0
Estimated audience size2,280,596
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the True Food Kitchen audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

94.9%

of the worldwide True Food Kitchen audience comes from United States.

Worldwide audience distribution share by country for True Food Kitchen
CountryShare
United States94.9%
Japan1.1%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True Food Kitchen audience in United States is strongest.

Fig. 05

Top regions by affinity

True Food Kitchen customers by region in United States
#RegionReachAffinity×
01Nevada~100K6.55×
02Arizona~200K4.36×
03Maryland~100K3.78×
04Virginia~200K3.26×
05Colorado~100K2.96×
06Washington, District of Columbia~20K2.92×
07Louisiana~80K2.72×
08Texas~500K2.53×
09California~600K2.49×
10Illinois~200K2.31×
11Florida~300K2.20×
12Georgia~100K2.02×
13New Jersey~100K1.91×
14Tennessee~70K1.42×
15Missouri~50K1.34×
16North Carolina~70K1.06×
17Kansas~20K1.03×
18Pennsylvania~70K0.87×
19Ohio~60K0.86×
20Alaska~3K0.70×
21North Dakota~3K0.65×
22New York~80K0.60×
23Vermont~2K0.60×
24South Dakota~3K0.59×
25Maine~4K0.47×
26Rhode Island~3K0.47×
27Montana~3K0.47×
28West Virginia~4K0.41×
29Hawaii~4K0.40×
30New Hampshire~4K0.40×
31Delaware~3K0.40×
32Massachusetts~20K0.39×
33Idaho~4K0.37×
34Mississippi~7K0.36×
35Nebraska~4K0.34×
36New Mexico~4K0.34×
37Arkansas~6K0.32×
38Iowa~5K0.29×
39Oklahoma~7K0.26×
40Utah~5K0.26×
41Kentucky~7K0.25×
42Oregon~6K0.25×
43Connecticut~6K0.25×
44Alabama~8K0.24×
45South Carolina~8K0.22×
46Wisconsin~7K0.22×
47Indiana~9K0.21×
48Minnesota~7K0.21×
49Washington~9K0.20×
50Michigan~10K0.17×
Fig. 06

Affinity by region

Affinity by region — True Food Kitchen, United States
0.17×1.00×6.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True Food Kitchen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True Food Kitchen audience
#·InterestCategoryAffinity×
01Marie ForceLiterature1062.92×
02Kenneth Jay LanePerson664.30×
03Romantic Comedy (2010 film)Movie / TV Show / Series319.46×
04flipkeyTravel & Leisure253.53×
05Jodi Ellen MalpasLiterature198.18×
06Pinup Girl ClothingFashion & Accessoires134.52×
07Spicy LingerieFashion & Accessoires115.42×
08Biltwell Inc.Cars & Mobility108.31×
09Pinup FashionFashion & Accessoires87.57×
10Waitress (film)Movies & TV75.57×
11Free Kindle BooksBook / Manga / Comic68.77×
12The PJsMovies & TV67.62×
13Make-Up Studio Training Center (MSTC)Topic66.67×
14Alexandria Ocasio-CortezPolitics & Society53.09×
15Agent ProvocateurFashion & Accessoires45.10×
16When Harry Met SallyMovies & TV38.68×
17La Perla (clothing)Fashion & Accessoires37.85×
18Hilary SwankMovies & TV21.29×
19Julia StilesMovies & TV20.00×
20Denny'sFood & Beverages8.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True Food Kitchen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True Food Kitchen audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.66×
Design AffinityPREMIUM1.63×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True Food Kitchen audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Need for SecurityCONSERVATISM0.62×
Convenience OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is True Food Kitchen's target market in United States?

True Food Kitchen's target market in United States covers an estimated 2,280,596 people, concentrated in California and Texas.

02

What is the gender split and age of True Food Kitchen customers?

63.7% of the True Food Kitchen audience are female, 36.3% are male, with an average age of 37.0 years.

03

Which brands do True Food Kitchen fans like most?

True Food Kitchen fans show strongest brand affinity for Romantic Comedy (2010 film) (319.46×), Marie Force (1062.92×), and Alexandria Ocasio-Cortez (53.09×) over the country average.

04

Where do True Food Kitchen fans live in United States?

True Food Kitchen fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do True Food Kitchen fans also like?

Beyond True Food Kitchen itself, the audience over-indexes on Marie Force (1062.92×), Alexandria Ocasio-Cortez (53.09×), Kenneth Jay Lane (664.3×), and Pinup Girl Clothing (134.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See True Food Kitchen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for True Food Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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