Rascasse Audience Intelligence

The PJs Audience in United States

A data profile of the people who buy, follow and care about The PJs in United States — modelled from more than twelve digital signal sources. The PJs has an estimated audience of 304,352 people in United States.

#215among Animation in United States#4316among Movie / TV Show / Series in United States#8691in Movies & TV

The average The PJs fan in United States is 33.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include True Food Kitchen, Lily-Rose Depp, La Perla (clothing), with strongest over-indexing on True Food Kitchen (67.62× the country average).

Demographically, the The PJs audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The PJs fan in United States is more female, around 33.8 years old, with strong Indulgence tendencies and a notable affinity for True Food Kitchen.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The PJs profile in United States.

Audience size
304K
in United States
Gender
71.0%♀
29.0% male
Age
33.8
average years
Country rank
#48016
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The PJs viewers

71.0% are female, 29.0% are male, average age 33.8.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for The PJs audience in United States
MetricValue
Female71.0%
Male29.0%
Average age33.8
Estimated audience size304,352
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the The PJs audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

81.3%

of the worldwide The PJs audience comes from United States.

Worldwide audience distribution share by country for The PJs
CountryShare
United States81.3%
United Kingdom4.2%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The PJs audience in United States is strongest.

Fig. 05

Top regions by affinity

The PJs fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~7K2.89×
02Louisiana~9K2.37×
03Alabama~10K2.36×
04Georgia~20K2.05×
05South Carolina~9K2.00×
06North Carolina~20K1.64×
07Arkansas~4K1.58×
08Maryland~8K1.54×
09Tennessee~9K1.44×
10Washington, District of Columbia~1K1.35×
11Delaware~1K1.27×
12Illinois~10K1.21×
13Ohio~10K1.21×
14Missouri~6K1.21×
15Kentucky~5K1.20×
16Virginia~9K1.19×
17Michigan~10K1.18×
18Texas~30K1.15×
19Indiana~7K1.15×
20Oklahoma~4K1.12×
21Pennsylvania~10K1.05×
22Nevada~3K1.00×
23Florida~20K0.90×
24New York~20K0.89×
25Connecticut~3K0.85×
26West Virginia~1K0.85×
27New Jersey~7K0.84×
28Alaska<1K0.83×
29Arizona~5K0.82×
30Kansas~2K0.81×
31North Dakota<1K0.81×
32Wisconsin~4K0.80×
33Vermont<1K0.79×
34Rhode Island<1K0.78×
35South Dakota<1K0.78×
36New Mexico~1K0.75×
37Montana<1K0.74×
38Nebraska~1K0.73×
39California~20K0.72×
40Iowa~2K0.71×
41Maine<1K0.69×
42Hawaii<1K0.67×
43New Hampshire<1K0.67×
44Minnesota~3K0.66×
45Idaho~1K0.65×
46Oregon~2K0.63×
47Massachusetts~4K0.60×
48Colorado~3K0.59×
49Washington~3K0.56×
50Utah~1K0.53×
Fig. 06

Affinity by region

Affinity by region — The PJs, United States
0.53×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The PJs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The PJs audience
#·InterestCategoryAffinity×
01True Food KitchenFood & Beverages67.62×
02La Perla (clothing)Fashion & Accessoires52.21×
03Lily-Rose DeppMovies & TV34.05×
04MarimekkoHome & Garden20.14×
05Ron HowardMovies & TV20.00×
06Taika WaititiMovies & TV20.00×
07Ian McShaneMovies & TV20.00×
08IntimissimiFashion & Accessoires15.65×
09FIFA Club World CupSports14.42×
10Dakota FanningMovies & TV13.44×
11Willy WonkaLiterature9.83×
12ZootopiaMovies & TV9.07×
13MonstersMovies & TV9.04×
14Discount TireShopping6.15×
15SwimsuitFashion & Accessoires4.44×
16YouTube MusicInternet & Social Media4.30×
17NordstromShopping2.72×
18WineFood & Beverages2.32×
19PinterestInternet & Social Media2.15×
20CookingFood & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The PJs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The PJs audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.18×
Design AffinityPREMIUM1.98×
CreativityOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The PJs audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Need for SecurityCONSERVATISM0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The PJs have in United States?

The PJs has an estimated audience of 304,352 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The PJs viewers?

71.0% of The PJs fans are female, 29.0% are male, with an average age of 33.8 years.

03

Which brands do The PJs fans like most?

The PJs fans show strongest brand affinity for True Food Kitchen (67.62×), Lily-Rose Depp (34.05×), and La Perla (clothing) (52.21×) over the country average.

04

Where do The PJs fans live in United States?

The PJs fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The PJs fans also like?

Beyond The PJs itself, the audience over-indexes on Lily-Rose Depp (34.05×), La Perla (clothing) (52.21×), Ron Howard (20×), and Dakota Fanning (13.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See The PJs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The PJs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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