The PJs Audience in United States

The PJs logo

The PJs has an estimated audience of 309,886 people in United States. 71.0% are female, 29.0% are male, average age 33.8. Top regions: Texas, California, Florida. Top brand affinities: True Food Kitchen, La Perla (clothing), Lily-Rose Depp, Kia Sportage, Dakota Fanning.

The average The PJs fan in United States is 33.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include True Food Kitchen, La Perla (clothing), Lily-Rose Depp, with strongest over-indexing on True Food Kitchen (50.87× the country average). Demographically, the The PJs audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of The PJs fans

Demographic split for The PJs audience in United States
MetricValue
Female71.0%
Male29.0%
Average age33.8
Estimated audience size309,886

Audience persona

The typical The PJs fan in United States is more female, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for True Food Kitchen.

Top regions in United States

Top regions ranked by reach for The PJs in United States
RegionReachAffinity
Texas32,3261.21×
California25,8750.76×
Florida19,8270.95×
Georgia19,7532.07×
New York15,9260.92×
North Carolina15,6071.67×
Illinois12,9761.26×
Ohio11,9001.25×
Pennsylvania10,8371.04×
Alabama10,5862.45×
Michigan9,6711.19×
South Carolina9,3852.01×
Tennessee9,2901.49×
Louisiana9,2832.32×
Virginia9,0341.2×
Maryland7,9901.5×
Mississippi7,3812.89×
Indiana6,8101.2×
New Jersey6,5860.84×
Missouri6,1801.24×
Arizona5,6350.89×
Kentucky4,6841.21×
Oklahoma4,1021.19×
Arkansas4,0831.6×
Wisconsin3,7030.79×
Massachusetts3,5370.58×
Washington3,4530.56×
Nevada3,0881.03×
Minnesota2,7650.62×
Colorado2,7190.56×
Connecticut2,5840.83×
Oregon2,1000.59×
Kansas1,9050.78×
Iowa1,5850.62×
Washington, District of Columbia1,3001.4×
Delaware1,1331.32×
West Virginia1,0600.73×
New Mexico1,0180.65×
Utah9660.35×
Nebraska9390.6×
Rhode Island6020.61×
Idaho5240.34×
Hawaii4920.37×
Maine4440.4×
New Hampshire4370.36×
Alaska3780.57×
South Dakota3170.44×
Montana2880.34×
North Dakota2850.45×
Vermont2070.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The PJs audience
BrandAffinityCategory
True Food Kitchen50.87×Food & Beverages
La Perla (clothing)49.52×Fashion & Accessoires
Lily-Rose Depp27×Movies & TV
Kia Sportage19.76×Cars & Mobility
Dakota Fanning10.28×Movies & TV
Zootopia10.54×Movies & TV
YouTube Music4.4×Internet & Social Media
Taika Waititi20×Movies & TV
Ian McShane20×Movies & TV
FIFA Club World Cup12.32×Sports
Monsters9.68×Movies & TV
Toluca FC24.83×Sports
Intimissimi12.11×Fashion & Accessoires
Kung Fu Panda12.55×Movies & TV
Little Debbie20×Food & Beverages
FIFA World Cup2.13×Sports
Tinker Bell (film series)12.08×Movies & TV
Pajamas4.29×Fashion & Accessoires
Discount Tire3.21×Shopping
Nordstrom2.09×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The PJs audience
TraitClusterScore
Design AffinityPREMIUM1.89
CreativityOPEN1.47
IndulgenceJOY1.42
Luxury OrientationPREMIUM1.39
TravellingTHRILL1.26
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for The PJs
CountryShare
United States83.4%
United Kingdom4.3%
Brazil3.6%

See The PJs audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does The PJs have in United States?

The PJs has an estimated audience of 309,886 people in United States, concentrated in Texas and California.

What is the gender split and age of The PJs fans?

71.0% of The PJs fans are female, 29.0% are male, with an average age of 33.8 years.

Which brands do The PJs fans like most?

The PJs fans show strongest brand affinity for True Food Kitchen (50.87×), La Perla (clothing) (49.52×), and Lily-Rose Depp (27×) over the country average.

Where do The PJs fans live in United States?

The PJs fans in United States are most concentrated in Texas (reach 32,326), California (reach 25,875), and Florida (reach 19,827). These three regions account for the largest share of the active audience.

What other brands do The PJs fans also like?

Beyond The PJs itself, the audience over-indexes on La Perla (clothing) (49.52×), Lily-Rose Depp (27×), Kia Sportage (19.76×), and Dakota Fanning (10.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The PJs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.