Rascasse Audience Intelligence

Taika Waititi Audience in United States

A data profile of the people who buy, follow and care about Taika Waititi in United States — modelled from more than twelve digital signal sources. Taika Waititi has an estimated audience of 1,291,456 people in United States.

#1366among Actor Actress or TV Star in United States#4157among Person in United States#3390in Movies & TV

The average Taika Waititi fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ming-Na Wen, Jennifer Connelly, RedBalloon, with strongest over-indexing on Ming-Na Wen (210.22× the country average).

Demographically, the Taika Waititi audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taika Waititi fan in United States is more male, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Ming-Na Wen.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taika Waititi profile in United States.

Audience size
1.3M
in United States
Gender
36.1%♀
63.9% male
Age
35.5
average years
Country rank
#19808
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taika Waititi fans

36.1% are female, 63.9% are male, average age 35.5.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Taika Waititi audience in United States
MetricValue
Female36.1%
Male63.9%
Average age35.5
Estimated audience size1,291,456
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Taika Waititi audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3926%
40-4919%
50+8%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Taika Waititi audience comes from United States.

Worldwide audience distribution share by country for Taika Waititi
CountryShare
United States31.3%
United Kingdom10.1%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taika Waititi audience in United States is strongest.

Fig. 05

Top regions by affinity

Taika Waititi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.63×
02Utah~20K1.62×
03Oregon~30K1.53×
04Washington~40K1.39×
05Alaska~4K1.32×
06Idaho~10K1.29×
07Vermont~3K1.26×
08Colorado~30K1.25×
09California~200K1.17×
10Montana~5K1.16×
11Maine~6K1.12×
12New Hampshire~6K1.08×
13New Mexico~8K1.06×
14Arizona~30K1.05×
15Massachusetts~30K1.04×
16Washington, District of Columbia~5K1.04×
17New York~80K1.03×
18Minnesota~20K1.01×
19Rhode Island~5K0.98×
20Missouri~20K0.97×
21Illinois~50K0.96×
22Wisconsin~20K0.96×
23Oklahoma~20K0.96×
24Pennsylvania~50K0.95×
25Michigan~40K0.94×
26Nevada~10K0.94×
27Virginia~30K0.93×
28Kansas~10K0.93×
29Ohio~40K0.92×
30Nebraska~7K0.92×
31Connecticut~10K0.91×
32Indiana~20K0.89×
33Maryland~20K0.89×
34Kentucky~20K0.89×
35New Jersey~30K0.88×
36Iowa~10K0.88×
37North Dakota~3K0.88×
38South Dakota~3K0.87×
39North Carolina~40K0.86×
40Tennessee~30K0.86×
41Texas~100K0.85×
42Georgia~40K0.83×
43West Virginia~6K0.83×
44Delaware~3K0.83×
45Florida~80K0.82×
46Arkansas~10K0.82×
47South Carolina~20K0.78×
48Alabama~20K0.75×
49Louisiana~10K0.73×
50Mississippi~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Taika Waititi, United States
0.66×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taika Waititi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taika Waititi audience
#·InterestCategoryAffinity×
01RedBalloonShopping476.71×
02Ming-Na WenMovies & TV210.22×
03Fundação Getúlio VargasBusiness & Career139.77×
04Jack Ryan (film series)Movies & TV133.38×
05Jennifer ConnellyMovies & TV110.01×
06Nathan FielderMovies & TV108.39×
07Katee SackhoffMovies & TV100.38×
08Al PacinoMovies & TV71.22×
09Ron HowardMovies & TV67.64×
10Bill MurrayMovies & TV64.85×
11Werner HerzogMovies & TV51.61×
12Michelle RodriguezMovies & TV45.64×
13Amy SedarisMovies & TV45.59×
14Owen WilsonMovies & TV33.04×
15Jon FavreauMovies & TV31.10×
16Pedro PascalMovies & TV26.92×
17David HarbourMovies & TV21.96×
18Ed HarrisMovies & TV20.00×
19Jon HammMovies & TV20.00×
20Alison BrieMovies & TV19.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taika Waititi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taika Waititi audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.36×
Luxury OrientationPREMIUM1.36×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taika Waititi audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
CreativityOPEN0.79×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taika Waititi have in United States?

Taika Waititi has an estimated audience of 1,291,456 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Taika Waititi fans?

36.1% of Taika Waititi fans are female, 63.9% are male, with an average age of 35.5 years.

03

Which brands do Taika Waititi fans like most?

Taika Waititi fans show strongest brand affinity for Ming-Na Wen (210.22×), Jennifer Connelly (110.01×), and RedBalloon (476.71×) over the country average.

04

Where do Taika Waititi fans live in United States?

Taika Waititi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Taika Waititi fans also like?

Beyond Taika Waititi itself, the audience over-indexes on Jennifer Connelly (110.01×), RedBalloon (476.71×), Bill Murray (64.85×), and Al Pacino (71.22×) compared to the United States average.

Appendix

Explore more audiences

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See Taika Waititi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taika Waititi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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