Nathan Fielder Audience in United States

Nathan Fielder logo

Nathan Fielder has an estimated audience of 2,206,286 people in United States. 35.6% are female, 64.4% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Kasik, Theocracy, Klingspor's Woodworking Shop, Home construction, Wok.

The average Nathan Fielder fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kasik, Theocracy, Klingspor's Woodworking Shop, with strongest over-indexing on Kasik (41.44× the country average). Demographically, the Nathan Fielder audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Comedian

Demographics of Nathan Fielder fans

Demographic split for Nathan Fielder audience in United States
MetricValue
Female35.6%
Male64.4%
Average age43.8
Estimated audience size2,206,286

Audience persona

The typical Nathan Fielder fan in United States is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Kasik.

Top regions in United States

Top regions ranked by reach for Nathan Fielder in United States
RegionReachAffinity
California369,7741.52×
New York207,7271.68×
Texas154,7380.82×
Florida100,9200.68×
Illinois89,7701.22×
Pennsylvania77,1091.04×
Washington67,5951.53×
Massachusetts66,1261.52×
North Carolina62,2360.94×
Ohio61,9830.91×
Arizona57,3391.27×
Georgia54,2810.8×
New Jersey54,1540.97×
Virginia52,6100.98×
Michigan52,1290.9×
Oregon45,3791.79×
Colorado44,6341.28×
Tennessee39,6850.9×
Minnesota37,6291.19×
Indiana35,0430.87×
Missouri34,8690.98×
Maryland33,7340.89×
Wisconsin32,0980.97×
Utah28,5361.44×
Connecticut25,0211.13×
Kentucky21,6900.78×
South Carolina21,4770.65×
Alabama21,1200.69×
Oklahoma19,4540.79×
Louisiana19,0120.67×
Nevada18,2530.86×
Iowa15,4430.85×
Kansas14,8820.86×
Washington, District of Columbia13,8792.09×
Arkansas12,9930.71×
New Mexico10,4260.94×
Idaho9,7650.88×
Nebraska9,6410.87×
New Hampshire9,6051.1×
Maine9,2031.16×
Rhode Island8,4801.21×
Mississippi7,3630.41×
Hawaii7,1620.76×
West Virginia6,2450.61×
Montana5,7950.95×
Vermont5,7021.47×
Alaska4,7781.01×
Delaware4,1230.68×
South Dakota3,0030.59×
North Dakota2,7850.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nathan Fielder audience
BrandAffinityCategory
Kasik41.44×Travel & Leisure
Theocracy13.6×Music & Radio
Klingspor's Woodworking Shop32.56×Shopping
Home construction1.68×Home & Garden
Wok6.82×Food & Beverages
Goop5.47×Internet & Social Media
Elsword16.59×Games
Paisley8.71×Fashion & Accessoires
Alaska1.66×Travel & Leisure
Home staging4.76×Home & Garden
Jeep Grand Cherokee (WJ)5.42×Cars & Mobility
Zagreb15.83×Travel & Leisure
Governor of Michigan6.14×Politics & Society
Israel1.71×Travel & Leisure
Grinch3.13×Movies & TV
Mara Escalante25.62×Movies & TV
Winemaking3.29×Food & Beverages
Historic site3.03×Arts & Culture
Jesse Plemons2.45×Movies & TV
El Paso County, Colorado8.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nathan Fielder audience
TraitClusterScore
Risk AppetiteTHRILL2.42
IndulgenceJOY1.37
Luxury OrientationPREMIUM1.31
TravellingTHRILL1.3
Price SensitivityPREMIUM1.29
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Nathan Fielder
CountryShare
United States72.0%
Canada8.5%
United Kingdom5.6%

See Nathan Fielder audiences in other countries

More Comedian audiences in United States

Frequently asked questions

How many fans does Nathan Fielder have in United States?

Nathan Fielder has an estimated audience of 2,206,286 people in United States, concentrated in California and New York.

What is the gender split and age of Nathan Fielder fans?

35.6% of Nathan Fielder fans are female, 64.4% are male, with an average age of 43.8 years.

Which brands do Nathan Fielder fans like most?

Nathan Fielder fans show strongest brand affinity for Kasik (41.44×), Theocracy (13.6×), and Klingspor's Woodworking Shop (32.56×) over the country average.

Where do Nathan Fielder fans live in United States?

Nathan Fielder fans in United States are most concentrated in California (reach 369,774), New York (reach 207,727), and Texas (reach 154,738). These three regions account for the largest share of the active audience.

What other brands do Nathan Fielder fans also like?

Beyond Nathan Fielder itself, the audience over-indexes on Theocracy (13.6×), Klingspor's Woodworking Shop (32.56×), Home construction (1.68×), and Wok (6.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nathan Fielder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.