Rascasse Audience Intelligence

La Perla (clothing) Target Market in United States

A data profile of the people who buy, follow and care about La Perla (clothing) in United States — modelled from more than twelve digital signal sources. La Perla (clothing) has an estimated audience of 1,065,258 people in United States.

#7among Lingerie in United States#2307among Brand in United States#935in Fashion & Accessoires

The average La Perla (clothing) fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Darker than Black, Agent Provocateur, Yandex, with strongest over-indexing on Darker than Black (180.01× the country average).

Demographically, the La Perla (clothing) audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Perla (clothing) fan in United States is more female, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Darker than Black.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Perla (clothing) profile in United States.

Audience size
1.1M
in United States
Gender
67.4%♀
32.6% male
Age
33.6
average years
Country rank
#22719
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La Perla (clothing)

67.4% are female, 32.6% are male, average age 33.6.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for La Perla (clothing) audience in United States
MetricValue
Female67.4%
Male32.6%
Average age33.6
Estimated audience size1,065,258
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the La Perla (clothing) audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

15.9%

of the worldwide La Perla (clothing) audience comes from United States.

Worldwide audience distribution share by country for La Perla (clothing)
CountryShare
United States15.9%
Italy15.8%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Perla (clothing) audience in United States is strongest.

Fig. 05

Top regions by affinity

La Perla (clothing) customers by region in United States
#RegionReachAffinity×
01Delaware~8K2.69×
02California~200K2.15×
03Washington, District of Columbia~7K2.11×
04Florida~100K2.04×
05New York~100K1.94×
06Michigan~50K1.73×
07North Carolina~50K1.51×
08Texas~100K1.44×
09Mississippi~10K1.40×
10New Jersey~40K1.39×
11Massachusetts~30K1.33×
12Washington~30K1.28×
13Connecticut~10K1.22×
14Georgia~40K1.18×
15Colorado~20K1.12×
16Tennessee~20K1.09×
17Illinois~40K1.07×
18Virginia~30K1.07×
19Arkansas~9K1.07×
20Montana~3K1.05×
21Maryland~20K1.01×
22Rhode Island~3K0.96×
23Arizona~20K0.93×
24Alabama~10K0.90×
25Oregon~10K0.90×
26Pennsylvania~30K0.89×
27Vermont~2K0.85×
28Minnesota~10K0.84×
29Hawaii~4K0.82×
30Ohio~30K0.81×
31New Hampshire~3K0.80×
32Nevada~8K0.79×
33Alaska~2K0.76×
34Maine~3K0.75×
35Iowa~6K0.74×
36Kentucky~9K0.72×
37South Carolina~10K0.71×
38North Dakota~2K0.71×
39Indiana~10K0.70×
40Louisiana~9K0.69×
41Oklahoma~8K0.69×
42South Dakota~2K0.69×
43New Mexico~4K0.68×
44Idaho~3K0.65×
45Utah~6K0.64×
46Nebraska~3K0.64×
47Wisconsin~10K0.63×
48West Virginia~3K0.62×
49Kansas~5K0.60×
50Missouri~9K0.56×
Fig. 06

Affinity by region

Affinity by region — La Perla (clothing), United States
0.56×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Perla (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Perla (clothing) audience
#·InterestCategoryAffinity×
01Darker than BlackMovies & TV180.01×
02Angry Birds EvolutionGames157.39×
03Ísis ValverdeMovies & TV86.74×
04Chantelle, AllierTravel & Leisure82.63×
05Agent ProvocateurFashion & Accessoires63.09×
06WonderbraFashion & Accessoires55.53×
07Spicy LingerieFashion & Accessoires55.39×
08The PJsMovies & TV52.21×
09Pinup FashionFashion & Accessoires44.65×
10YandexTechnology & Electronics39.22×
11SendoShopping38.91×
12Frankie LymonMusic & Radio26.41×
13smitten kitchenFood & Beverages25.67×
14ThirdLoveFashion & Accessoires20.37×
15Panty & Stocking with GarterbeltMovies & TV19.66×
16Nina DobrevMovies & TV19.17×
17Lupita NyongoMovies & TV16.40×
18Banshee (TV series)Movies & TV13.45×
19Michelle MonaghanMovies & TV13.41×
20ZebraMusic & Radio9.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Perla (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Perla (clothing) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.79×
MindfulnessBALANCE1.64×
SustainabilityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Perla (clothing) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.57×
Need for SecurityCONSERVATISM0.59×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La Perla (clothing)'s target market in United States?

La Perla (clothing)'s target market in United States covers an estimated 1,065,258 people, concentrated in California and Florida.

02

What is the gender split and age of La Perla (clothing) customers?

67.4% of the La Perla (clothing) audience are female, 32.6% are male, with an average age of 33.6 years.

03

Which brands do La Perla (clothing) fans like most?

La Perla (clothing) fans show strongest brand affinity for Darker than Black (180.01×), Agent Provocateur (63.09×), and Yandex (39.22×) over the country average.

04

Where do La Perla (clothing) fans live in United States?

La Perla (clothing) fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do La Perla (clothing) fans also like?

Beyond La Perla (clothing) itself, the audience over-indexes on Agent Provocateur (63.09×), Yandex (39.22×), Angry Birds Evolution (157.39×), and Nina Dobrev (19.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for La Perla (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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