Rascasse Audience Intelligence

Spicy Lingerie Target Market in United States

A data profile of the people who buy, follow and care about Spicy Lingerie in United States — modelled from more than twelve digital signal sources. Spicy Lingerie has an estimated audience of 494,496 people in United States.

#16among Lingerie in United States#3790among Brand in United States#1336in Fashion & Accessoires

The average Spicy Lingerie fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True Food Kitchen, La Perla (clothing), Kay Jewelers, with strongest over-indexing on True Food Kitchen (115.42× the country average).

Demographically, the Spicy Lingerie audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spicy Lingerie fan in United States is more female, around 36.4 years old, with strong Price Sensitivity tendencies and a notable affinity for True Food Kitchen.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spicy Lingerie profile in United States.

Audience size
494K
in United States
Gender
73.1%♀
26.9% male
Age
36.4
average years
Country rank
#36899
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spicy Lingerie

73.1% are female, 26.9% are male, average age 36.4.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Spicy Lingerie audience in United States
MetricValue
Female73.1%
Male26.9%
Average age36.4
Estimated audience size494,496
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Spicy Lingerie audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

90.0%

of the worldwide Spicy Lingerie audience comes from United States.

Worldwide audience distribution share by country for Spicy Lingerie
CountryShare
United States90.0%
Canada8.6%
Finland0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spicy Lingerie audience in United States is strongest.

Fig. 05

Top regions by affinity

Spicy Lingerie customers by region in United States
#RegionReachAffinity×
01Wyoming~3K3.49×
02Wisconsin~10K1.40×
03Idaho~3K1.33×
04West Virginia~3K1.28×
05Arkansas~5K1.27×
06Nebraska~3K1.23×
07Montana~2K1.23×
08North Dakota~1K1.16×
09Iowa~5K1.13×
10South Dakota~1K1.12×
11Tennessee~10K1.11×
12Maine~2K1.11×
13Colorado~8K1.07×
14Indiana~9K1.04×
15Utah~5K1.04×
16Missouri~8K1.02×
17Delaware~1K1.02×
18Washington~10K0.99×
19New Hampshire~2K0.99×
20Alaska~1K0.99×
21Minnesota~7K0.98×
22Pennsylvania~20K0.97×
23Ohio~10K0.97×
24Louisiana~6K0.95×
25Kansas~4K0.95×
26Kentucky~6K0.93×
27Oregon~5K0.93×
28Oklahoma~5K0.93×
29Michigan~10K0.92×
30Alabama~6K0.89×
31New Mexico~2K0.89×
32Mississippi~4K0.88×
33Arizona~9K0.87×
34Illinois~10K0.84×
35Virginia~10K0.84×
36Massachusetts~8K0.83×
37Connecticut~4K0.83×
38Rhode Island~1K0.83×
39South Carolina~6K0.80×
40Georgia~10K0.78×
41North Carolina~10K0.78×
42Maryland~7K0.78×
43Nevada~4K0.78×
44New Jersey~9K0.75×
45Texas~30K0.72×
46New York~20K0.70×
47Hawaii~2K0.70×
48Washington, District of Columbia~1K0.69×
49Florida~20K0.68×
50California~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Spicy Lingerie, United States
0.59×1.00×3.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spicy Lingerie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spicy Lingerie audience
#·InterestCategoryAffinity×
01True Food KitchenFood & Beverages115.42×
02La Perla (clothing)Fashion & Accessoires55.39×
03ScallopFood & Beverages28.39×
04IntimissimiFashion & Accessoires24.54×
05Rose McGowanMovies & TV20.00×
06Brigitte BardotMovies & TV20.00×
07Kay JewelersFashion & Accessoires13.56×
08Shoe CarnivalFashion & Accessoires11.91×
09AcrobaticsSports8.27×
10Spirit HalloweenKids & Family5.90×
11SwimsuitFashion & Accessoires5.51×
12Discount storesShopping3.86×
13Britney SpearsMusic & Radio3.67×
14Solar energyHome & Garden3.36×
15Mortgage loansBusiness & Career2.46×
16Pizza HutFood & Beverages2.42×
17Trader Joe'sShopping2.34×
18Old NavyFashion & Accessoires2.29×
19Macy'sShopping2.24×
20PinterestInternet & Social Media1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spicy Lingerie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spicy Lingerie audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.94×
Convenience OrientationPREMIUM1.91×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spicy Lingerie audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.55×
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spicy Lingerie's target market in United States?

Spicy Lingerie's target market in United States covers an estimated 494,496 people, concentrated in California and Texas.

02

What is the gender split and age of Spicy Lingerie customers?

73.1% of the Spicy Lingerie audience are female, 26.9% are male, with an average age of 36.4 years.

03

Which brands do Spicy Lingerie fans like most?

Spicy Lingerie fans show strongest brand affinity for True Food Kitchen (115.42×), La Perla (clothing) (55.39×), and Kay Jewelers (13.56×) over the country average.

04

Where do Spicy Lingerie fans live in United States?

Spicy Lingerie fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Spicy Lingerie fans also like?

Beyond Spicy Lingerie itself, the audience over-indexes on La Perla (clothing) (55.39×), Kay Jewelers (13.56×), Intimissimi (24.54×), and Swimsuit (5.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in United States

See Spicy Lingerie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spicy Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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