Rascasse Audience Intelligence

Scallop Audience in United States

A data profile of the people who buy, follow and care about Scallop in United States — modelled from more than twelve digital signal sources. Scallop has an estimated audience of 1,184,904 people in United States.

#147among Dish in United States#8103among Topic in United States#1202in Food & Beverages

The average Scallop fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Dr. Dolittle (film), Mussel, Lobster, with strongest over-indexing on Dr. Dolittle (film) (70.92× the country average).

Demographically, the Scallop audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scallop fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Dr. Dolittle (film).

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scallop profile in United States.

Audience size
1.2M
in United States
Gender
62.6%♀
37.4% male
Age
43.3
average years
Country rank
#21052
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scallop fans

62.6% are female, 37.4% are male, average age 43.3.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Scallop audience in United States
MetricValue
Female62.6%
Male37.4%
Average age43.3
Estimated audience size1,184,904
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Scallop audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Scallop audience comes from United States.

Worldwide audience distribution share by country for Scallop
CountryShare
United States20.5%
Thailand10.3%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scallop audience in United States is strongest.

Fig. 05

Top regions by affinity

Scallop fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K1.59×
02Maine~6K1.50×
03Florida~100K1.46×
04Alaska~4K1.41×
05Massachusetts~30K1.26×
06Washington~30K1.21×
07California~200K1.16×
08Washington, District of Columbia~4K1.14×
09Louisiana~20K1.11×
10New York~70K1.10×
11Nevada~10K1.09×
12Rhode Island~4K1.09×
13Utah~10K1.04×
14Oregon~10K1.02×
15Connecticut~10K1.00×
16Georgia~40K0.99×
17Idaho~6K0.99×
18Arkansas~10K0.98×
19North Carolina~30K0.97×
20Colorado~20K0.97×
21Mississippi~9K0.97×
22Texas~100K0.96×
23Alabama~20K0.96×
24South Carolina~20K0.95×
25Oklahoma~10K0.95×
26New Hampshire~4K0.95×
27North Dakota~2K0.95×
28Maryland~20K0.94×
29Delaware~3K0.94×
30New Mexico~6K0.93×
31Illinois~40K0.92×
32Virginia~30K0.92×
33New Jersey~30K0.91×
34Kentucky~10K0.91×
35Iowa~9K0.91×
36Nebraska~5K0.91×
37Pennsylvania~40K0.90×
38Minnesota~20K0.90×
39Montana~3K0.90×
40Vermont~2K0.90×
41Tennessee~20K0.89×
42Michigan~30K0.88×
43South Dakota~2K0.88×
44Arizona~20K0.87×
45Kansas~8K0.87×
46West Virginia~5K0.86×
47Indiana~20K0.84×
48Missouri~20K0.84×
49Wisconsin~10K0.82×
50Ohio~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Scallop, United States
0.80×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scallop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scallop audience
#·InterestCategoryAffinity×
01Dr. Dolittle (film)Movies & TV70.92×
02MusselFood & Beverages51.51×
03TEZENISFashion & Accessoires42.30×
04ThirdLoveFashion & Accessoires30.26×
05Spicy LingerieFashion & Accessoires28.39×
06HanoiTravel & Leisure20.81×
07Foundation (engineering)Business & Career18.34×
08triumphFashion & Accessoires15.51×
09Rob Gronkowski -GronkPerson15.49×
10Smash (TV series)Movies & TV14.31×
11RestorationsMusic & Radio12.92×
12LobsterFood & Beverages12.37×
13OysterPets & Animals10.22×
14RuPaulMovies & TV9.25×
15ZebraMusic & Radio8.63×
16The Devil Wears Prada (film)Movies & TV6.80×
17CrabPets & Animals6.40×
18ShrimpFood & Beverages5.33×
19Red LobsterFood & Beverages4.32×
20The UPS StoreShopping2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scallop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scallop audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.36×
IndulgenceJOY1.30×
Healthy LifestyleBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scallop audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Social Media UsageJOY0.89×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scallop have in United States?

Scallop has an estimated audience of 1,184,904 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Scallop fans?

62.6% of Scallop fans are female, 37.4% are male, with an average age of 43.3 years.

03

Which brands do Scallop fans like most?

Scallop fans show strongest brand affinity for Dr. Dolittle (film) (70.92×), Mussel (51.51×), and Lobster (12.37×) over the country average.

04

Where do Scallop fans live in United States?

Scallop fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scallop fans also like?

Beyond Scallop itself, the audience over-indexes on Mussel (51.51×), Lobster (12.37×), ThirdLove (30.26×), and Hanoi (20.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Scallop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scallop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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